Mit Yext Analytics haben Sie die Möglichkeit, benutzerdefinierte Analyseberichte mit den Metriken und Dimensionen zu erstellen, die Sie am meisten interessieren. Unten finden Sie eine Beschreibung der einzelnen in Analytics verfügbaren Metriken. Um eine Liste der Dimensionen zu sehen, besuchen Sie den Artikel Dimensionen in Analytics.
So können Sie auf die verfügbaren Metriken zugreifen
1. Klicken Sie in der Navigationsleiste auf Analysen und dann auf Berichtseditor.
2. Klicken Sie in der rechten Seitenleiste auf Metrik hinzufügen (unter Metriken) und wählen Sie die gewünschten Metriken aus.
Answers
| Anzeigename im Berichtseditor | Beschreibung | Anfrage-ID & Antwort-ID | Datentyp | Beispielantwortwert | Beispielantwort | Kompatible Metriken |
| Click-Through-Rate von Answers | Prozentualer Anteil der Suchen mit einem Klick, gerundet auf die 1er-Stelle, z. B. 67,96 % → 68 %. CTR = Suchen mit Klick / Suchen. | ANSWERS_CLICK_THROUGH_RATE | Float | 0 |
{ "day": "2019-06-25", "ANSWERS_CLICK_THROUGH_RATE": 0.0 } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Answers-Klicks | Die Anzahl der Klicks auf Inhalte. | ANSWERS_CLICKS | Ganze Zahl | 1 |
{ "day": "2019-07-30", "ANSWERS_CLICKS": 1 } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Answers-Cluster | Eindeutige Anzahl von Clustern. | ANSWERS_CLUSTERS | Ganze Zahl | 0 |
{ "ANSWERS_CLUSTERS": 0, "day": "2019-06-25" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Answers-Suchen | Wie oft ein Besucher eine Suche ausgeführt hat. | ANSWERS_SEARCHES | Ganze Zahl | 19 |
{ "ANSWERS_SEARCHES": 19, "day": "2019-06-25" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Answers-Suchen mit Klicks | Anzahl, wie oft Benutzer eine Suche ausgeführt und auf einen Link geklickt haben. | ANSWERS_SEARCHES_WITH_CLICKS | Ganze Zahl | 0 |
{ "ANSWERS_SEARCHES_WITH_CLICKS": 0, "day": "2019-06-25" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Answers-Suchen mit Knowledge Graph-Ergebnissen | Wie oft ein Benutzer eine Suche ausgeführt hat, die zu Knowledge-Graph-Ergebnissen geführt hat. | ANSWERS_SEARCHES_WITH_KG_RESULTS | Ganze Zahl | 0 |
{ "ANSWERS_SEARCHES_WITH_KG_RESULTS": 0, "day": "2019-06-25" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Answers-Sitzungen | Wie oft eine Sitzung begonnen wurde. Eine Sitzung beginnt mit der ersten Suche eines Benutzers und endet, wenn der Benutzer den Browser schließt. | ANSWERS_SESSIONS | Ganze Zahl | 1 |
{ "ANSWERS_SESSIONS": 1, "day": "2019-06-25" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Answers-Sprachsuchen | Anzahl von über die Sprachsuche getätigten Suchen. | ANSWERS_VOICE_SEARCHES | Ganze Zahl | 0 |
{ "day": "2019-06-25", "ANSWERS_VOICE_SEARCHES": 0 } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Vermeidungsrate | Prozentsatz der Fälle, die von der Support-Suche vermieden wurden. | ANSWERS_CASE_DEFLECTION_RATE | Float | 0,27 |
{ "ANSWERS_CASE_DEFLECTION_RATE": 0.27, "day": "2021-08-27" } |
['ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Vermeidungen | Wie oft ein Benutzer seine Journey begonnen, aber keinen Vorgang erstellt hat. | ANSWERS_CASE_DEFLECTIONS | Ganze Zahl | 6 |
{ "day": "2021-08-27", "ANSWERS_CASE_DEFLECTIONS": 6 } |
['ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Initiierte Fälle | Wie oft ein Benutzer seine Journey mit der Suche begonnen hat. | ANSWERS_CASE_STARTS | Ganze Zahl | 22 |
{ "ANSWERS_CASE_STARTS": 22, "day": "2021-08-27" } |
['ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Eingereichte Fälle | Wie oft ein Benutzer seine Journey mit der Suche begonnen und einen Vorgang eingereicht hat. | ANSWERS_CASE_SUBMITS | Ganze Zahl | 16 |
{ "ANSWERS_CASE_SUBMITS": 16, "day": "2021-08-27" } |
['ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Knowledge-Graph-Ergebnisrate | Prozentsatz der Suchvorgänge mit Knowledge-Graph-Ergebnissen. | ANSWERS_KG_RESULT_RATE | Float | 0 |
{ "ANSWERS_KG_RESULT_RATE": 0.0, "day": "2019-06-25" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Prozentsatz der Suchanfragen insgesamt | Prozentsatz der Answers-Suchanfragen, die eine oder mehrere Dimension(en) repräsentiert, basierend auf der/den Dimension(en) und dem/den Filter(n), z. B. Prozentsatz der Suchvorgänge nach Suchbegriff, bei denen gilt: Versionslabel = PRODUKTION. | ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES | Float | 0 |
{ "day": "2019-06-25", "ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES": 0.0 } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Suchbegriffe | Eindeutige Anzahl von Suchbegriffen. | ANSWERS_SEARCH_TERMS | Ganze Zahl | 2 |
{ "ANSWERS_SEARCH_TERMS": 2, "day": "2019-06-25" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| „Daumen runter“-Angaben | Die Anzahl der Klicks auf „Daumen runter“. | ANSWERS_THUMBS_DOWN_EVENTS | Ganze Zahl | 0 |
{ "ANSWERS_THUMBS_DOWN_EVENTS": 0, "day": "2019-07-30" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| „Daumen hoch“-Angaben | Die Anzahl der Klicks auf „Daumen hoch“. | ANSWERS_THUMBS_UP_EVENTS | Ganze Zahl | 0 |
{ "ANSWERS_THUMBS_UP_EVENTS": 0, "day": "2019-07-30" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
Nachverfolgung von Konversionen
| Anzeigename im Berichtseditor | Beschreibung | Anfrage-ID & Antwort-ID | Datentyp | Beispielantwortwert | Beispielantwort | Kompatible Dimensionen |
| Klicks | Anzahl der Klicks von Kunden auf Ihre Online-Datensätze. | CLICKS | Ganze Zahl | 13040 |
{ "day": "2022-01-10", "CLICKS": 13040 } |
['ANSWERS_VERSION_LABEL', 'CLICK_TYPE', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
| Conversion Rate | Konversionen geteilt durch Klicks. | CONVERSION_RATE | Float | 0,01 |
{ "CONVERSION_RATE": 0.01, "day": "2022-01-10" } |
['ANSWERS_VERSION_LABEL', 'CLICK_TYPE', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
| Conversion-Suchen | Die Anzahl der Answers-Suchen mit einem Klick. | CONVERSION_SEARCHES | Ganze Zahl | 466 |
{ "CONVERSION_SEARCHES": 466, "day": "2022-01-12" } |
['ANSWERS_VERSION_LABEL', 'CLICK_TYPE', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
| Conversion-Sitzungen | Die Anzahl der Answers-Sitzungen mit einem Klick. | SESSIONS | Ganze Zahl | 373 |
{ "SESSIONS": 373, "day": "2022-01-12" } |
['ANSWERS_VERSION_LABEL', 'CLICK_TYPE', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
| Konversionswert | Die finanziellen Auswirkungen Ihrer Konversionen. | CONVERSION_VALUE | Float | 4 |
{ "CONVERSION_VALUE": 4.0, "day": "2022-01-10" } |
['ANSWERS_VERSION_LABEL', 'CLICK_TYPE', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
| Konversionen | Die Anzahl der Konversionen basierend auf der von Ihnen gewählten Methodik. | CONVERSIONS | Float | 152 |
{ "day": "2022-01-10", "CONVERSIONS": 152.0 } |
['ANSWERS_VERSION_LABEL', 'CLICK_TYPE', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
| Wert pro Conversion | Gesamter Konversionswert geteilt durch die Anzahl an Konversionen. | VALUE_PER_CONVERSION | Float | 0,03 |
{ "VALUE_PER_CONVERSION": 0.03, "day": "2022-01-10" } |
['ANSWERS_VERSION_LABEL', 'CLICK_TYPE', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
Event-Listings
| Anzeigename im Berichtseditor | Beschreibung | Anfrage-ID | Antwort-ID | Datentyp | Beispielantwortwert | Beispielantwort | Kompatible Dimensionen |
| Event-Profilaufrufe | Die Häufigkeit, mit der ein Kunde das vollständige Profil Ihres Event-Eintrags auf einer Publisher-Website angezeigt hat, nachdem er auf den Event-Eintrag in einem Suchergebnis der Publisher-Website oder einer anderen Suchmaschine geklickt hat. | EVENT_PROFILEVIEWS | Event-Profilaufrufe | Ganze Zahl | 1 |
{ "Event Profile Views": 1, "day": "2021-10-24" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL'] |
| Event-Suchanfragen | Die Häufigkeit, mit der ein Kunde eine Suche ausgeführt und Ihren Event-Eintrag unter den Suchergebnissen einer Publisher-Website der Yext-Listings gesehen hat. | EVENT_SEARCHES | Event-Suchanfragen | Ganze Zahl | 0 |
{ "Event Searches": 0, "day": "2021-10-24" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL'] |
| Neue Rückmeldungen zum Facebook-Event | Anzahl der neuen Rückmeldungen zu Ihrem Facebook-Event. | FACEBOOK_EVENT_NEW_RSVPS | Neue Rückmeldungen zum Facebook-Event | Ganze Zahl | 1 |
{ "Facebook Event New RSVPs": 1, "day": "2019-06-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL'] |
| Ticket-Klicks | Durchklickrate zu einer Schaltfläche, über die Nutzer Tickets erhalten können. | TICKET_CLICKS | Ticket-Klicks | Ganze Zahl | 0 |
{ "Ticket Clicks": 0, "day": "2021-10-24" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
Integrationen
| Metrik | API-Name | Beschreibung |
| Klicks auf Uber-Link | N. zutr. | Die Anzahl der Klicks eines Kunden auf Ihren Uber-Link |
Standort-Listings
| Anzeigename im Berichtseditor | Beschreibung | Anfrage-ID | Antwort-ID | Datentyp | Beispielantwortwert | Beispielantwort | Kompatible Metriken |
| Aktive Online-Listings | Die Gesamtzahl Ihrer Einträge, die live waren. | POWERLISTINGS_LIVE | Aktive Online-Listings | Ganze Zahl | 332 |
{ "Active Listings Live": 332, "day": "2017-07-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Bing-Suchvorgänge | Wie oft Ihre Einträge in Bing-Suchergebnissen enthalten waren. Da Bing Daten für ganze Wochen und nicht für einzelne Tage sendet, können Dimensionen nicht DAYS, MONTHS oder MONTHS_RETAIL enthalten, wenn BING_SEARCHES in Metriken enthalten ist. Außerdem haben Berichte mit BING_SEARCHES ein anderes maximales Berichtsdatum als Berichte mit anderen Metriken. | BING_SEARCHES | Bing-Suchvorgänge | Ganze Zahl | 12 |
{ "week": "2015-04-20", "Bing Searches": 12 } |
['WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Dubletten erkannt | Anzahl aller gefundenen Duplikate. | DUPLICATES_DETECTED | Dubletten erkannt | Ganze Zahl | 0 |
{ "Duplicates Detected": 0, "day": "2010-07-17" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Unterdrückte Dubletten | Anzahl aller unterdrückten Duplikate. | DUPLICATES_SUPPRESSED | Unterdrückte Dubletten | Ganze Zahl | 0 |
{ "Duplicates Suppressed": 0, "day": "2010-07-17" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Google-Kundenaktionen | Gibt an, wie häufig Kunden über die Links in Ihren Google-Listings Ihr Unternehmen angerufen, Wegbeschreibungen zu Ihrem Unternehmen abgefragt oder Ihre Website besucht haben. | GOOGLE_CUSTOMER_ACTIONS | Google-Kundenaktionen | Ganze Zahl | 0 |
{ "Google Customer Actions": 0, "day": "2016-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Google-Maps-Aufrufe | Gibt an, wie häufig Ihre Einträge bei Google Maps aufgerufen wurden. | GOOGLE_MAP_VIEWS | Google-Maps-Aufrufe | Ganze Zahl | 0 |
{ "Google Maps Views": 0, "day": "2016-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Google-Anrufe | Gibt an, wie häufig Kunden Ihr Unternehmen in den letzten 90 Tagen über einen Klick auf die Telefonnummer in Ihren Google-Einträgen angerufen haben. Sie müssen die Dimension GOOGLE_PHONE_CALL_HOURS mit dieser Metrik verwenden. | GOOGLE_PHONE_CALLS | Google-Anrufe | Ganze Zahl | 1 |
{ "hour": "00:00", "Google Phone Calls": 1 } |
['GOOGLE_PHONE_CALL_HOURS'] |
| Google-Suchanfragen | Gibt an, wie häufig Ihre Einträge in den Suchergebnissen der Google-Suche oder bei Google Maps angezeigt wurden. | GOOGLE_SEARCH_QUERIES | Google-Suchanfragen | Ganze Zahl | 0 |
{ "Google Search Queries": 0, "day": "2016-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Google-Suchen-Aufrufe | Gibt an, wie häufig Ihre Einträge in der Google-Suche aufgerufen wurden. | GOOGLE_SEARCH_VIEWS | Google-Suchen-Aufrufe | Ganze Zahl | 0 |
{ "day": "2016-01-01", "Google Search Views": 0 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Neue Online-Listings | Anzahl neuer Online-Einträge. | LISTINGS_LIVE | Neue Online-Listings | Ganze Zahl | 0 |
{ "New Listings Live": 0, "day": "2010-07-17" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Profilaufrufe | Gibt an, wie häufig Ihre Einträge aufgerufen wurden. Davon ausgeschlossen sind Einträge auf Yelp, Bing und Google. | PROFILE_VIEWS | Profilaufrufe | Ganze Zahl | 0 |
{ "day": "2013-01-01", "Profile Views": 0 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Suchvorgänge | Wie oft Ihre Einträge in Suchergebnissen enthalten waren. Davon ausgeschlossen sind Suchergebnisse auf Yelp, Facebook, Bing und Google. | SEARCHES | Suchvorgänge | Ganze Zahl | 0 |
{ "Searches": 0, "day": "2013-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
| Eintragsimpressionen gesamt | Gibt an, wie oft Ihr Eintrag in den Suchergebnissen auf Google Maps, Google Search, Bing, Facebook und dem Netzwerk insgesamt angezeigt wurde. | TOTAL_LISTINGS_IMPRESSIONS | Eintragsimpressionen gesamt | Ganze Zahl | 0 |
{ "week": "2012-12-31", "Total Listings Impressions": 0 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Aufrufe der Yelp-Seite | Gibt an, wie häufig Ihre Einträge bei Yelp („Seiten“) aufgerufen wurden. | YELP_PAGE_VIEWS | Aufrufe der Yelp-Seite | Ganze Zahl | 0 |
{ "Yelp Page Views": 0, "day": "2013-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Klicks auf “Mein Highlight” | Die Anzahl der Klicks von Kunden auf Ihre Featured Message. Davon ausgeschlossen sind Featured Messages auf Yelp, Facebook, Bing und Google. | FEATURED_MESSAGE_CLICKS | Klicks auf “Mein Highlight” | Ganze Zahl | 0 |
{ "Featured Message Clicks": 0, "day": "2013-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
Pages
| Anzeigename im Berichtseditor | Beschreibung | Anfrage-ID | Antwort-ID | Datentyp | Beispielwert | Beispielantwort | Kompatible Metriken |
| Call-to-Action-Klicks | Wie oft jemand auf eine Call-to-Action-Schaltfläche auf Ihren Store-Seiten geklickt hat | STOREPAGES_CALLTOACTIONCLICKS | Call-to-Action-Klicks | Ganze Zahl | 0 |
{ "day": "2015-10-20", "Call to Action Clicks": 0 } |
['VISITOR_ID_METHOD', 'VISITOR_NAME', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Klicks auf Webseite | Wie oft jemand über einen Klick von Ihren Store-Seiten auf Ihre Website gelangt ist. | STOREPAGES_CLICKSTOWEBSITE | Klicks auf Webseite | Ganze Zahl | 0 |
{ "day": "2015-10-20", "Clicks to Website": 0 } |
['VISITOR_ID_METHOD', 'VISITOR_NAME', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Wegbeschreibungen | Wie oft jemand auf eine Wegbeschreibung auf Ihren Store-Seiten geklickt hat. | STOREPAGES_DRIVINGDIRECTIONS | Wegbeschreibungen | Ganze Zahl | 0 |
{ "day": "2015-10-20", "Driving Directions": 0 } |
['VISITOR_ID_METHOD', 'VISITOR_NAME', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Durchschnittliche Position bei der Google-Suche | Die durchschnittliche Position Ihres höchstrangigen Seitenergebnisses bei der Anzeige in Suchergebnissen auf Google. | GSC_POSITION | Durchschnittliche Position bei der Google-Suche | Float | 7,07 |
{ "Google Search Average Position": 7.07, "day": "2017-01-13" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Klickrate der Google-Suche | Häufigkeit in Prozent, mit der Benutzer auf Verknüpfungen zu Ihren Seiten geklickt haben, die in Suchergebnissen auf Google angezeigt wurden. | GSC_CTR | Klickrate der Google-Suche | Float | 0,01 |
{ "Google Search Click Through Rate": 0.01, "day": "2017-01-13" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Google-Suchklicks | Häufigkeit, mit der ein Benutzer per Klick von einer Seite von Google-Suchergebnissen auf Ihre Seiten gelangt ist. | GSC_CLICKS | Google-Suchklicks | Ganze Zahl | 17 |
{ "Google Search Clicks": 17, "day": "2017-01-13" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Google-Suchimpressionen | Häufigkeit, mit der ein Link zu Ihren Seiten auf einer Seite von Google-Suchergebnissen erschienen ist. | GSC_IMPRESSIONS | Google-Suchimpressionen | Ganze Zahl | 1166 |
{ "Google Search Impressions": 1166, "day": "2017-01-13" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Seitenaufrufe | Wie häufig Ihre Store-Seiten aufgerufen wurden. | STOREPAGES_PAGEVIEWS | Seitenaufrufe | Ganze Zahl | 6 |
{ "Page Views": 6, "day": "2015-10-20" } |
['VISITOR_ID_METHOD', 'VISITOR_NAME', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Sitzungen | Die Anzahl der täglichen Unique Visitors (Sitzungen) für Ihre Store-Seiten. | STOREPAGES_SESSIONS | Sitzungen | Ganze Zahl | 1 |
{ "Sessions": 1, "day": "2015-10-20" } |
['VISITOR_ID_METHOD', 'VISITOR_NAME', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Anrufversuche | Wie oft jemand über einen Klick von Ihren Store-Seiten einen Anruf getätigt hat. | STOREPAGES_PHONECALLS | Anrufversuche | Ganze Zahl | 0 |
{ "Taps to Call": 0, "day": "2015-10-20" } |
['VISITOR_ID_METHOD', 'VISITOR_NAME', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Event: {EVENT_TYPE} | Wie oft das benutzerdefinierte Event in Store-Seiten aufgetreten ist. Ersetzen Sie „eventtype“ durch den Namen des benutzerdefinierten Events. | STOREPAGES_EVENT_{EVENT_TYPE} | Event: {EVENT_TYPE} | Ganze Zahl | 100 | n. a. | ['VISITOR_ID_METHOD', 'VISITOR_NAME', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
*Unternehmenskunden: Sie haben die Möglichkeit, benutzerdefinierte Ereignisse, die in diese Behälter gruppiert wurden, mit einem Tag zu versehen.
Jede der Aktionen, die mit den oben genannten Metriken verbunden sind, kann vom Benutzer angepasst werden. Sie können sie anzeigen, indem Sie in der Navigationsleiste auf Analysen und auf Pages-Events klicken.
Profildaten
| Anzeigename im Berichtseditor | Beschreibung | Anfrage-ID | Antwort-ID | Datentyp | Beispielwert | Beispielantwort | Kompatible Metriken |
| Profilaktualisierungen | Anzahl der Aktualisierungen an Ihrem Yext-Profil. | PROFILE_UPDATES | Profilaktualisierungen | Ganze Zahl | 0 |
{ "Profile Updates": 0, "day": "2010-07-17" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Publisher-Vorschläge | Anzahl aller Publisher-Vorschläge. | PUBLISHER_SUGGESTIONS | Publisher-Vorschläge | Ganze Zahl | 0 |
{ "Publisher Suggestions": 0, "day": "2010-07-17" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
Bewertungen
| Anzeigename im Berichtseditor | Beschreibung | Anfrage-ID | Antwort-ID | Datentyp | Beispielwert | Beispielantwort | Kompatible Metriken |
| Durchschnittliche Bewertung | Der kumulative Durchschnitt der Bewertungen, die Ihr Unternehmen erhalten hat. | AVERAGE_RATING | Durchschnittliche Bewertung | Float | 0 |
{ "Average Rating": 0.0, "day": "1980-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Stichwort-Erwähnungen | Die Anzahl der Erwähnungen eines Review-Stichwortes. | KEYWORD_MENTIONS | Stichwort-Erwähnungen | Ganze Zahl | 0 |
{ "day": "1980-01-01", "Keyword Mentions": 0 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Stimmung zum Stichwort | Die Stimmungs-Kennzahl der Review-Stichwörter. | KEYWORD_SENTIMENT | Stimmung zum Stichwort | Float | 0 |
{ "Keyword Sentiment": 0.0, "day": "1980-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Anzahl der Antworten | Anzahl der Reviews mit Antworten bei Publishern, die plattforminterne Antworten unterstützen. | RESPONSE_COUNT | Anzahl der Antworten | Ganze Zahl | 0 |
{ "Response Count": 0, "day": "1980-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Antwortrate | Der Anteil der Reviews mit Antworten bei Publishern, die plattforminterne Antworten unterstützen. | RESPONSE_RATE | Antwortrate | Ganze Zahl | 0 |
{ "Response Rate": 0, "day": "1980-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Antwortzeit (in Stunden) | Die durchschnittliche Zeit in Stunden zwischen dem Bewertungsdatum und dem Antwortdatum aller Bewertungen mit Antworten, auf die über die Plattform geantwortet werden kann. | RESPONSE_TIME | Antwortzeit (in Stunden) | Float | 0 |
{ "Response Time (Hours)": 0.0, "day": "1980-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Bewertungen | Die Anzahl neuer Bewertungen, die Ihr Unternehmen erhalten hat. | NEW_REVIEWS | Bewertungen | Ganze Zahl | 0 |
{ "New Reviews": 0, "day": "1980-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Gleitende Durchschnittsbewertung | Durchschnittliche Wettbewerber-Bewertung. | CUMULATIVE_RATING | Gleitende Durchschnittsbewertung | Float | 3,98 |
{ "Rolling Average Rating": 3.98, "competitor": "Ali Baba" } |
['ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
Search Tracker
| Anzeigename im Berichtseditor | Beschreibung | Anfrage-ID | Antwort-ID | Datentyp | Beispielwert | Beispielantwort | Kompatible Metriken |
| Anzeigentreffer | Die Gesamtzahl aller Anzeigentreffer für den Standort oder einen seiner Wettbewerber. | IST_AD_MATCHES | Anzeigentreffer | Ganze Zahl | 1 |
{ "Ad Matches": 1, "day": "2017-03-03" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Anzeigenpräsenz | Der Prozentsatz der Suchen, bei denen mindestens eine Anzeige für den Standort oder einen seiner Konkurrenten erschienen ist. | IST_AD_PRESENCE | Anzeigenpräsenz | Float | 100 |
{ "Ad Presence": 100.0, "day": "2017-03-03" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Durchschnittliche Position des ersten Local Pack-Treffers | Die durchschnittliche Position des ersten Treffers bei den Local-Pack-Ergebnissen auf der Ergebnisseite einer Suchmaschine, wenn es eine gibt. | IST_AVERAGE_FIRST_LOCAL_PACK_MATCH_POSITION | Durchschnittliche Position des ersten Local Pack-Treffers | Float | 0 |
{ "day": "2017-03-07", "Average First Local Pack Match Position": 0.0 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Durchschnittliche Position des ersten Treffers | Die durchschnittliche Position des ersten Treffers bei den organischen oder Local-Pack-Ergebnissen auf der Ergebnisseite einer Suchmaschine, wenn es eine gibt. | IST_AVERAGE_FIRST_MATCH_POSITION | Durchschnittliche Position des ersten Treffers | Float | 0 |
{ "Average First Match Position": 0.0, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Durchschnittliche Position des ersten organischen Treffers | Die durchschnittliche Position des ersten Treffers bei den organischen Ergebnissen auf der Ergebnisseite einer Suchmaschine, wenn es eine gibt. | IST_AVERAGE_FIRST_ORGANIC_MATCH_POSITION | Durchschnittliche Position des ersten organischen Treffers | Float | 2,6 |
{ "day": "2017-03-07", "Average First Organic Match Position": 2.6 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Durchschnittliche Ergebnisanzahl im Local Pack | Die durchschnittliche Anzahl der Ergebnisse im Local Pack, wenn es auf der Ergebnisseite einer Suchmaschine erscheint. | IST_AVERAGE_LOCAL_PACK_NUMBER_OF_RESULTS | Durchschnittliche Ergebnisanzahl im Local Pack | Float | 3,71 |
{ "Average Local Pack Number of Results": 3.71, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Durchschnittliche Position vom Local Pack | Die durchschnittliche Position des Local Packs, wenn es auf der Ergebnisseite einer Suchmaschine erscheint. | IST_AVERAGE_LOCAL_PACK_POSITION | Durchschnittliche Position vom Local Pack | Float | 1,28 |
{ "Average Local Pack Position": 1.28, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Event-Treffer pro Suche | Treffer pro Suche für Events. | ST_EVENT_MATCHES_PER_SEARCH | Event-Treffer pro Suche | Float | 0,5 |
{ "day": "2018-05-15", "Event Matches per Search": 0.5 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Präsenz in Event Rich Results | Der Prozentsatz an Zeit, die Ihr Event in einem Multimedia-Ergebnis angezeigt wurde, wenn es vorhanden war. | ST_EVENT_RICH_RESULT_PRESENCE | Rich-Snippet-Präsenz des Events | Float | 0 |
{ "Event Rich Snippet Presence": 0.0, "day": "2018-05-15" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Anteil intelligenter Suchtreffer des Events | Anteil intelligenter Suchtreffer für Ihre Events. | ST_EVENT_SHARE_OF_INTELLIGENT_SEARCH | Anteil intelligenter Suchtreffer des Events | Float | 18,81 |
{ "day": "2018-05-15", "Event Share of Intelligent Search": 18.81 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Knowledge Card-Vorkommen | Wie oft eine Knowledge Card in Suchergebnissen erschienen ist (prozentual). | IST_KNOWLEDGE_CARD_EXISTED | Knowledge Card-Vorkommen | Ganze Zahl | 10 |
{ "day": "2017-03-07", "Knowledge Card Existed": 10 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Local Pack-Vorkommen | Wie oft ein Local Pack in Suchergebnissen erschien (prozentual). | IST_LOCAL_PACK_EXISTED | Local Pack-Vorkommen | Ganze Zahl | 9 |
{ "Local Pack Existed": 9, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Local Pack-Präsenz | Wie oft Ihr Unternehmen in einem Local Pack erscheint, wenn eins angezeigt wurde (prozentual). | IST_LOCAL_PACK_PRESENCE | Local Pack-Präsenz | Float | 0 |
{ "Local Pack Presence": 0.0, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Local Pack-Anteil der Suche | Der Anteil aller Local-Pack-Treffer der Suche auf der Ergebnisseite der Suchmaschine. | IST_LOCAL_PACK_SHARE_OF_SEARCH | Local Pack-Anteil der Suche | Float | 0 |
{ "Local Pack Share of Search": 0.0, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Treffer pro Suche | Die Gesamtzahl aller Treffer auf der ersten Seite der Suchmaschinenergebnisse. | IST_MATCHES_PER_SEARCH | Treffer pro Suche | Float | 1,28 |
{ "Matches per Search": 1.28, "day": "2019-01-04" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Anteil organischer Suchtreffer | Der Anteil aller organischen Treffer der Suche auf der Ergebnisseite der Suchmaschine. | IST_ORGANIC_SHARE_OF_SEARCH | Anteil organischer Suchtreffer | Float | 9,49 |
{ "Organic Share of Search": 9.49, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Suchanfragen | Die Anzahl der erfolgreich analysierten Suchanfragen. | IST_SEARCH_REQUESTS | Suchanfragen | Ganze Zahl | 75 |
{ "day": "2017-03-07", "Search Requests": 75 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Anteil intelligenter Suchtreffer | Der Anteil aller Treffer der Suche auf der Ergebnisseite der Suchmaschine. | IST_SHARE_OF_INTELLIGENT_SEARCH | Anteil intelligenter Suchtreffer | Float | 12,24 |
{ "Share of Intelligent Search": 12.24, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Suchtreffer insgesamt | Die Gesamtzahl aller Treffer auf der ersten Seite der Suchmaschinenergebnisse. | IST_TOTAL_MATCHES | Suchtreffer insgesamt | Ganze Zahl | 1297 |
{ "Total Matches": 1297, "day": "2019-01-04" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
Social
| Anzeigename im Berichtseditor | Beschreibung | Anfrage-ID | Antwort-ID | Datentyp | Beispielwert | Beispielantwort | Kompatible Metriken |
| Facebook-Check-ins | Gesamtzahl der Kunden, die bei Ihrem Unternehmen eingecheckt haben, sowie Personen, die beim Check-in als ebenfalls anwesend markiert wurden. | FACEBOOK_CHECKINS | Facebook-Check-ins | Ganze Zahl | 0 |
{ "Facebook Check-ins": 0, "day": "2015-12-21" } |
['AGE', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Facebook-CTA-Klicks | Gesamtzahl der Klicks auf die CTA-Schaltfläche Ihrer Seite von Personen, die bei Facebook angemeldet sind. | FACEBOOK_CTA_CLICKS | Facebook-CTA-Klicks | Ganze Zahl | 0 |
{ "Facebook CTA Clicks": 0, "day": "2015-12-21" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| "Gefällt mir"-Bewertungen auf FB | Anzahl der Kunden, die Ihre Seite mit "Gefällt mir" bewertet haben. | FACEBOOK_LIKES | "Gefällt mir"-Bewertungen auf FB | Ganze Zahl | 0 |
{ "Facebook Likes": 0, "day": "2015-12-21" } |
['AGE', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Facebook-Seitenimpressionen | Die Gesamtanzahl an Impressionen für jegliche Inhalte, die mit Ihrer Seite assoziiert sind. | FACEBOOK_IMPRESSIONS | Facebook-Seitenimpressionen | Ganze Zahl | 0 |
{ "Facebook Page Impressions": 0, "day": "2015-12-21" } |
['AGE', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Facebook-Seitenaufrufe | Die Gesamtanzahl der Aufrufe für Ihre Seite. | FACEBOOK_PAGE_VIEWS | Facebook-Seitenaufrufe | Ganze Zahl | 0 |
{ "Facebook Page Views": 0, "day": "2015-12-21" } |
['AGE', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Facebook-Beitrag-Impressionen | Anzahl der Impressionen für Ihre Seitenbeiträge. | FACEBOOK_POST_IMPRESSIONS | Facebook-Beitrag-Impressionen | Ganze Zahl | 0 |
{ "Facebook Post Impressions": 0, "day": "2015-12-21" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| TA (Talking About)-Wert auf Facebook | Anzahl der Unique Consumers, die mit Ihrer Seite interagiert haben. Um eine Interaktion dieser Gesamtsumme hinzuzurechnen, muss diese zu einer in den Newsfeeds der Freunde dieser Kunden veröffentlichten Story führen. Beispiele für Interaktionen sind u. a. das Freigeben eines Beitrags auf Ihrer Seite, "Gefällt mir"-Bewertungen Ihrer Seite oder das Markieren Ihres Standorts in einem Foto. | FACEBOOK_TALKING_ABOUT | Personen sprechen darüber auf FB | Ganze Zahl | 0 |
{ "Facebook Talking About This": 0, "day": "2015-12-21" } |
['AGE', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Google-Benutzerfotos | Die Anzahl der Bilder, die Google-Benutzer (Kunden) für Ihr Google-Listing hochgeladen haben. | GOOGLE_USER_PHOTOS | Google-Benutzerfotos | Ganze Zahl | 9 |
{ "Google User Photos": 9, "day": "2018-09-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Beiträge in sozialen Netzwerken | Anzahl aller neuen Social-Media-Beiträge. | SOCIAL_ACTIVITIES | Beiträge in sozialen Netzwerken | Ganze Zahl | 0 |
{ "Social Posts": 0, "day": "2010-07-17" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
Widgets
| Metrik | API-Name | Beschreibung |
| Aufrufe des Kalenders | N. zutr. | Die Häufigkeit, mit der das Widget „Kalender“ auf Ihrer Website angezeigt wurde |
| Aufrufe der Speisekarte | N. zutr. | Die Häufigkeit, mit der das Widget „Menü“ auf Ihrer Website angezeigt wurde |
| Aufrufe von Beiträgen | N. zutr. | Die Häufigkeit, mit der das Widget „Beiträge“ auf Ihrer Website angezeigt wurde |
| Aufrufe von Produkten und Services | N. zutr. | Die Häufigkeit, mit der das Widget „Produkte und Services“ auf Ihrer Website angezeigt wurde |
| Review-Aufrufe | WIDGETS_REVIEWS_VIEWS | Die Häufigkeit, mit der das Review-Widget auf Ihrer Website angezeigt wurde |
| Aufrufe der "Über uns" | N. zutr. | Die Häufigkeit, mit der das Widget „Mitarbeiterprofile“ auf Ihrer Website angezeigt wurde |
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