With Yext Analytics, you have the ability to create custom analytics reports with the metrics and dimensions that you’re most interested in. See below for a description of each metric available in Analytics. To see a list of Dimensions, visit the Dimensions in Analytics article.
To access the available metrics:
1. Click Analytics in the navigation bar and click Report Builder.
2. Click Add Metric under Metrics in the right sidebar, and select the desired metrics.
Search
| Display Name in Report Builder | Description | Request ID & Response ID | Data Type | Example Response Value | Example Response | Compatible Dimensions |
| Search Click Through Rate | Percentage of Searches with a click, rounded to the 1’s place, e.g. 67.96% → 68%. CTR = Searches with Click / Searches. | ANSWERS_CLICK_THROUGH_RATE | Float | 0 | { "day": "2019-06-25", "ANSWERS_CLICK_THROUGH_RATE": 0.0 } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Search Clicks | The number of times content has been clicked. | ANSWERS_CLICKS | Integer | 1 | { "day": "2019-07-30", "ANSWERS_CLICKS": 1 } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Search Clusters | Distinct count of Clusters. | ANSWERS_CLUSTERS | Integer | 0 | { "ANSWERS_CLUSTERS": 0, "day": "2019-06-25" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Searches | The number of times a user ran a Search. | ANSWERS_SEARCHES | Integer | 19 | { "ANSWERS_SEARCHES": 19, "day": "2019-06-25" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Searches with Clicks | The number of times a user ran a Search and clicked a link. | ANSWERS_SEARCHES_WITH_CLICKS | Integer | 0 | { "ANSWERS_SEARCHES_WITH_CLICKS": 0, "day": "2019-06-25" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Searches with Knowledge Graph Results | The number of times a user ran a Search that returned Knowledge Graph Results. | ANSWERS_SEARCHES_WITH_KG_RESULTS | Integer | 0 | { "ANSWERS_SEARCHES_WITH_KG_RESULTS": 0, "day": "2019-06-25" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Search Sessions | The number of times a Session was started. A Session begins on user’s first search and ends when user closes the browser. | ANSWERS_SESSIONS | Integer | 1 | { "ANSWERS_SESSIONS": 1, "day": "2019-06-25" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Search Voice Searches | The number of searches made using voice search. | ANSWERS_VOICE_SEARCHES | Integer | 0 | { "day": "2019-06-25", "ANSWERS_VOICE_SEARCHES": 0 } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Case Deflection Rate | Percentage of cases that were deflected by Support Search. | ANSWERS_CASE_DEFLECTION_RATE | Float | 0.27 | { "ANSWERS_CASE_DEFLECTION_RATE": 0.27, "day": "2021-08-27" } |
['ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Case Deflections | The number of times a user started their journey but did not create a case. | ANSWERS_CASE_DEFLECTIONS | Integer | 6 | { "day": "2021-08-27", "ANSWERS_CASE_DEFLECTIONS": 6 } |
['ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Case Starts | The number of times a user started their journey with search. | ANSWERS_CASE_STARTS | Integer | 22 | { "ANSWERS_CASE_STARTS": 22, "day": "2021-08-27" } |
['ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Case Submits | The number of times a user started their journey with search and submitted a case. | ANSWERS_CASE_SUBMITS | Integer | 16 | { "ANSWERS_CASE_SUBMITS": 16, "day": "2021-08-27" } |
['ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Knowledge Graph Result Rate | Percentage of Searches where a Knowledge Graph Result was returned. | ANSWERS_KG_RESULT_RATE | Float | 0 | { "ANSWERS_KG_RESULT_RATE": 0.0, "day": "2019-06-25" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Percentage of Total Searches | Percentage of Answers Searches a given dimension(s) represents based on the dimension(s) and filter(s) selected e.g. Percentage of Searches by Search Term where Version Label = PRODUCTION. | ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES | Float | 0 | { "day": "2019-06-25", "ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES": 0.0 } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Search Terms | Distinct count of Search Terms. | ANSWERS_SEARCH_TERMS | Integer | 2 | { "ANSWERS_SEARCH_TERMS": 2, "day": "2019-06-25" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Thumbs Down Events | The number of times Thumbs Down has been clicked. | ANSWERS_THUMBS_DOWN_EVENTS | Integer | 0 | { "ANSWERS_THUMBS_DOWN_EVENTS": 0, "day": "2019-07-30" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
| Thumbs Up Events | The number of times Thumbs Up has been clicked. | ANSWERS_THUMBS_UP_EVENTS | Integer | 0 | { "ANSWERS_THUMBS_UP_EVENTS": 0, "day": "2019-07-30" } |
['ANSWERS_BACKEND', 'ANSWERS_BLANK_SEARCH_TERM', 'ANSWERS_CLICK_LABEL', 'ANSWERS_CLICK_TYPE', 'ANSWERS_CLICK_URL', 'ANSWERS_CLUSTER', 'ANSWERS_CONFIGURATION_VERSION', 'ANSWERS_CONFIGURATION_VERSION_LABEL', 'ANSWERS_DIRECT_ANSWER_CLICK', 'ANSWERS_DIRECT_ANSWER_FIELD', 'ANSWERS_DIRECT_ANSWER_FIELD_TYPE', 'ANSWERS_DIRECT_ANSWER_FIELD_VALUE', 'ANSWERS_DIRECT_ANSWER_TYPE', 'ANSWERS_EXPERIENCE', 'ANSWERS_EXPERIENCE_KEY', 'ANSWERS_FILTER_KEY', 'ANSWERS_FILTER_OPERATOR', 'ANSWERS_FILTER_SOURCE', 'ANSWERS_FILTER_TYPE', 'ANSWERS_FILTER_VALUE', 'ANSWERS_HAS_CASE_START', 'ANSWERS_HAS_CASE_SUBMIT', 'ANSWERS_HAS_CLICK', 'ANSWERS_HAS_DIRECT_ANSWER', 'ANSWERS_HAS_KG_RESULTS', 'ANSWERS_HAS_SEARCH_TERM_CLUSTER', 'ANSWERS_HAS_VOICE_SEARCH', 'ANSWERS_LEGACY_SEARCH_TERM', 'ANSWERS_LOCALE', 'ANSWERS_QUERY_SOURCE', 'ANSWERS_RAW_SEARCH_TERM', 'ANSWERS_REFERRER_DOMAIN', 'ANSWERS_REFERRER_PAGE_URL', 'ANSWERS_RESULT_ENTITY_POSITION', 'ANSWERS_RESULT_TITLE', 'ANSWERS_RESULT_VERTICAL_POSITION', 'ANSWERS_SEARCH_DURATION', 'ANSWERS_SEARCH_ID', 'ANSWERS_SEARCH_TERM', 'ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE', 'ANSWERS_SEARCH_TERM_LABEL', 'ANSWERS_SEARCH_VERTICAL', 'ANSWERS_SESSION_ID', 'ANSWERS_TRAFFIC_TYPE', 'ANSWERS_USER_BROWSER', 'ANSWERS_USER_CITY', 'ANSWERS_USER_COUNTRY', 'ANSWERS_USER_DEVICE_CLASS', 'ANSWERS_USER_LAT_LONG', 'ANSWERS_USER_LOCATION_ACCURACY', 'ANSWERS_USER_POSTAL_CODE', 'ANSWERS_USER_REGION', 'ANSWERS_VERTICAL_RETURNED', 'VISITOR_NAME', 'WEEKS', 'MONTHS_RETAIL'] |
Conversion Tracking
| Display Name in Report Builder | Description | Request ID & Response ID | Data Type | Example Response Value | Example Reponse | Compatible Dimensions |
| Clicks | The number of times consumers clicked on your online properties. | CLICKS | Integer | 13040 | { "day": "2022-01-10", "CLICKS": 13040 } |
['ANSWERS_VERSION_LABEL', 'CLICK_TYPE', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
| Conversion Rate | Conversions divided by clicks. | CONVERSION_RATE | Float | 0.01 | { "CONVERSION_RATE": 0.01, "day": "2022-01-10" } |
['ANSWERS_VERSION_LABEL', 'CLICK_TYPE', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
| Conversion Searches | The number of Answers Searches with a Click. | CONVERSION_SEARCHES | Integer | 466 | { "CONVERSION_SEARCHES": 466, "day": "2022-01-12" } |
['ANSWERS_VERSION_LABEL', 'CLICK_TYPE', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
| Conversion Sessions | The number of Answers Sessions with a Click. | SESSIONS | Integer | 373 | { "SESSIONS": 373, "day": "2022-01-12" } |
['ANSWERS_VERSION_LABEL', 'CLICK_TYPE', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
| Conversion Value | The monetary impact of your conversions. | CONVERSION_VALUE | Float | 4 | { "CONVERSION_VALUE": 4.0, "day": "2022-01-10" } |
['ANSWERS_VERSION_LABEL', 'CLICK_TYPE', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
| Conversions | The number of conversions based on the methodology you selected. | CONVERSIONS | Float | 152 | { "day": "2022-01-10", "CONVERSIONS": 152.0 } |
['ANSWERS_VERSION_LABEL', 'CLICK_TYPE', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
| Value per Conversion | Total conversion value divided by the number of conversions. | VALUE_PER_CONVERSION | Float | 0.03 | { "VALUE_PER_CONVERSION": 0.03, "day": "2022-01-10" } |
['ANSWERS_VERSION_LABEL', 'CLICK_TYPE', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
Event Listings
| Display Name in Report Builder | Description | Request ID | Response ID | Data Type | Example Response Value | Example Response | Compatible Dimensions |
| Event Profile Views | The number of times a consumer has seen your full event listing profile on a publisher site, either by clicking on your event listing from a search on the publisher site or from another search engine. | EVENT_PROFILEVIEWS | Event Profile Views | Integer | 1 | { "Event Profile Views": 1, "day": "2021-10-24" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL'] |
| Event Searches | The number of times a consumer has run a search and seen your event listing in the search result on a Yext Listings Publisher site. | EVENT_SEARCHES | Event Searches | Integer | 0 | { "Event Searches": 0, "day": "2021-10-24" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL'] |
| Facebook Event New RSVPs | The number of new RSVPs to your Facebook event. | FACEBOOK_EVENT_NEW_RSVPS | Facebook Event New RSVPs | Integer | 1 | { "Facebook Event New RSVPs": 1, "day": "2019-06-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'MONTHS_RETAIL'] |
| Ticket Clicks | Clicks to a button that allows users to get tickets. | TICKET_CLICKS | Ticket Clicks | Integer | 0 | { "Ticket Clicks": 0, "day": "2021-10-24" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
Integrations
| Metric | API Name | Description |
| Uber Link Clicks | n/a | The number of times a consumer clicked on your Uber link |
Location Listings
| Display Name in Report Builder | Description | Request ID | Response ID | Data Type | Example Response Value | Example Response | Compatible Dimensions |
| Active Listings Live | The total number of your listings that were live. | POWERLISTINGS_LIVE | Active Listings Live | Integer | 332 | { "Active Listings Live": 332, "day": "2017-07-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Bing Searches | The number of times your listings were included in Bing search results. Because Bing sends data for full weeks rather than individual days, dimensions cannot contain DAYS, MONTHS, or MONTHS_RETAIL if BING_SEARCHES is in metrics. Also, reports with BING_SEARCHES have different reporting maximum dates than reports with other metrics. | BING_SEARCHES | Bing Searches | Integer | 12 | { "week": "2015-04-20", "Bing Searches": 12 } |
['WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Duplicates Detected | Count of all duplicates detected. | DUPLICATES_DETECTED | Duplicates Detected | Integer | 0 | { "Duplicates Detected": 0, "day": "2010-07-17" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Duplicates Suppressed | Count of all duplicates suppressed. | DUPLICATES_SUPPRESSED | Duplicates Suppressed | Integer | 0 | { "Duplicates Suppressed": 0, "day": "2010-07-17" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Google Customer Actions | The number of times consumers called your business, got driving directions to your business, or visited your website via the links in your Google listings. | GOOGLE_CUSTOMER_ACTIONS | Google Customer Actions | Integer | 0 | { "Google Customer Actions": 0, "day": "2016-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Google Map Views | The number of times your listings were viewed on Google Maps. | GOOGLE_MAP_VIEWS | Google Maps Views | Integer | 0 | { "Google Maps Views": 0, "day": "2016-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Google Phone Calls | The number of times consumers called your business by clicking your phone number in your Google listings during the past 90 days. You must use the GOOGLE_PHONE_CALL_HOURS dimension with this metric. | GOOGLE_PHONE_CALLS | Google Phone Calls | Integer | 1 | { "hour": "00:00", "Google Phone Calls": 1 } |
['GOOGLE_PHONE_CALL_HOURS'] |
| Google Search Queries |
The number of times a search query was searched for on Maps or Search. |
GOOGLE_SEARCH_QUERIES | Google Search Queries | Integer | 0 | { "Google Search Queries": 0, "day": "2016-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Google Search Term Impressions | The number of times search keywords were used to find your business in Google search or maps. | LISTINGS_GOOGLE_SEARCH_TERM_IMPRESSIONS | LISTINGS_GOOGLE_SEARCH_TERM_IMPRESSIONS | Integer | 654 | { "LISTINGS_GOOGLE_SEARCH_TERM_IMPRESSIONS": 0, "month": "2022-01-01" } |
['RAW_SEARCH_TERM, 'MONTHS', 'ENTITY_IDS', 'ENTITY_TYPES', ''ENTITY_LABELS', 'FOLDER_NAMES'] |
| Google Search Views | The number of times your listings were viewed on Google Search. | GOOGLE_SEARCH_VIEWS | Google Search Views | Integer | 0 | { "day": "2016-01-01", "Google Search Views": 0 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Listings Actions | The number of times your listing was interacted with. | LISTINGS_ACTIONS | LISTINGS_ACTIONS | Integer | 55 | { "LISTINGS_ACTIONS": 0, "day": "2022-01-01" } |
['ACTION', 'IS_CLICK', 'DAYS', 'WEEKS', 'MONTHS', 'QUARTERS', 'ENTITY_IDS', 'ENTITY_TYPES', 'ENTITY_LABELS', 'FOLDER_NAMES'] |
| Listings Impressions | The number of times your listing appeared in search. | LISTINGS_IMPRESSIONS | LISTINGS_IMPRESSIONS | Integer | 123 | { "LISTINGS_IMPRESSIONS": 0, "day": "2022-01-01" } |
['APP', 'DEVICE', DAYS', 'WEEKS', 'MONTHS', 'QUARTERS', 'ENTITY_IDS', 'ENTITY_TYPES', 'ENTITY_LABELS', 'FOLDER_NAMES'] |
| New Listings Live | Count of new listings live. | LISTINGS_LIVE | New Listings Live | Integer | 0 | { "New Listings Live": 0, "day": "2010-07-17" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Profile Views | The number of times your listings were viewed. Does not include listings on Yelp, Bing, or Google. | PROFILE_VIEWS | Profile Views | Integer | 0 | { "day": "2013-01-01", "Profile Views": 0 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Searches | The number of times your listings were included in search results. Does not include search results on Yelp, Facebook, Bing, or Google. | SEARCHES | Searches | Integer | 0 | { "Searches": 0, "day": "2013-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL', 'SEARCH_QUERY'] |
| Total Listings Impressions | The number of times your listing appeared in search results across Google Maps, Google Search, Bing, Facebook, and the broader network. | TOTAL_LISTINGS_IMPRESSIONS | Total Listings Impressions | Integer | 0 | { "week": "2012-12-31", "Total Listings Impressions": 0 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Yelp Page Views | The number of times your listings on Yelp ("pages") were viewed. | YELP_PAGE_VIEWS | Yelp Page Views | Integer | 0 | { "Yelp Page Views": 0, "day": "2013-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Featured Message Clicks | The number of times consumers clicked on your Featured Messsage. Does not include Featured Messages on Yelp, Facebook, Bing, or Google. | FEATURED_MESSAGE_CLICKS | Featured Message Clicks | Integer | 0 | { "Featured Message Clicks": 0, "day": "2013-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
Pages
| Display Name in Report Builder | Description | Request ID | Response ID | Data Type | Example Value | Example Response | Compatible Dimensions |
| Call to Action Clicks | The number of times someone clicked a call to action on your Store Pages. | STOREPAGES_CALLTOACTIONCLICKS | Call to Action Clicks | Integer | 0 | { "day": "2015-10-20", "Call to Action Clicks": 0 } |
['VISITOR_ID_METHOD', 'VISITOR_NAME', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Clicks to Website | The number of times someone clicked to go to your website from your Store Pages. | STOREPAGES_CLICKSTOWEBSITE | Clicks to Website | Integer | 0 | { "day": "2015-10-20", "Clicks to Website": 0 } |
['VISITOR_ID_METHOD', 'VISITOR_NAME', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Driving Directions | The number of times someone clicked for directions on your Store Pages. | STOREPAGES_DRIVINGDIRECTIONS | Driving Directions | Integer | 0 | { "day": "2015-10-20", "Driving Directions": 0 } |
['VISITOR_ID_METHOD', 'VISITOR_NAME', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Google Search Average Position | The average position of your highest ranking Pages result when they appeared in search results on Google. | GSC_POSITION | Google Search Average Position | Float | 7.07 | { "Google Search Average Position": 7.07, "day": "2017-01-13" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Google Search Click Through Rate | The percentage of time users clicked on links to your Pages when they appeared in search results on Google. | GSC_CTR | Google Search Click Through Rate | Float | 0.01 | { "Google Search Click Through Rate": 0.01, "day": "2017-01-13" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Google Search Clicks | The number of times a user clicked through to your Pages from anywhere on the Google Search results page. | GSC_CLICKS | Google Search Clicks | Integer | 17 | { "Google Search Clicks": 17, "day": "2017-01-13" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Google Search Impressions | The number of times a link to your Pages has appeared anywhere on a Google Search result page. | GSC_IMPRESSIONS | Google Search Impressions | Integer | 1166 | { "Google Search Impressions": 1166, "day": "2017-01-13" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Page Views | The number of page views on your Store Pages. | STOREPAGES_PAGEVIEWS | Page Views | Integer | 6 | { "Page Views": 6, "day": "2015-10-20" } |
['VISITOR_ID_METHOD', 'VISITOR_NAME', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Sessions | The number of unique visitors (sessions) to your Store Pages. | STOREPAGES_SESSIONS | Sessions | Integer | 1 | { "Sessions": 1, "day": "2015-10-20" } |
['VISITOR_ID_METHOD', 'VISITOR_NAME', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Taps to Call | The number of times someone clicked to make a phone call from your Store Pages. | STOREPAGES_PHONECALLS | Taps to Call | Integer | 0 | { "Taps to Call": 0, "day": "2015-10-20" } |
['VISITOR_ID_METHOD', 'VISITOR_NAME', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Event: {EVENT_TYPE} | The number of times the Store Pages custom event occurred. Replace "eventtype" with the custom event name. | STOREPAGES_EVENT_{EVENT_TYPE} | Event: {EVENT_TYPE} | Integer | 100 | N/A | ['VISITOR_ID_METHOD', 'VISITOR_NAME', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
*Enterprise Customers: you have the ability to tag Custom Events that are grouped into these buckets.
Each of the actions associated with the metrics above can be customized by the user and can be viewed by clicking Analytics in the navigation bar and clicking Pages Events.
Profile Data
| Display Name in Report Builder | Description | Request ID | Response ID | Data Type | Example Value | Example Response | Compatible Dimensions |
| Profile Updates | Count of updates to your Yext profile. | PROFILE_UPDATES | Profile Updates | Integer | 0 | { "Profile Updates": 0, "day": "2010-07-17" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Publisher Suggestions | Count of all publisher suggestions. | PUBLISHER_SUGGESTIONS | Publisher Suggestions | Integer | 0 | { "Publisher Suggestions": 0, "day": "2010-07-17" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
Reviews
| Display Name in Report Builder | Description | Request ID | Response ID | Data Type | Example Value | Example Response | Compatible Dimensions |
| Average Rating | The cumulative average of the ratings your business has received. | AVERAGE_RATING | Average Rating | Float | 0 | { "Average Rating": 0.0, "day": "1980-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Keyword Mentions | The number of times a review keyword is mentioned. | KEYWORD_MENTIONS | Keyword Mentions | Integer | 0 | { "day": "1980-01-01", "Keyword Mentions": 0 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Keyword Sentiment | The sentiment score of review keywords. | KEYWORD_SENTIMENT | Keyword Sentiment | Float | 0 | { "Keyword Sentiment": 0.0, "day": "1980-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Response Count | The number of reviews with responses on publishers that support in-platform response. | RESPONSE_COUNT | Response Count | Integer | 0 | { "Response Count": 0, "day": "1980-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Response Rate | The percentage of reviews with responses on publishers that support in-platform response. | RESPONSE_RATE | Response Rate | Integer | 0 | { "Response Rate": 0, "day": "1980-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Response Time (Hours) | The average time in hours between the review date and the response date of all reviews with responses that can be responded to in the platform. | RESPONSE_TIME | Response Time (Hours) | Float | 0 | { "Response Time (Hours)": 0.0, "day": "1980-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Reviews | The number of new reviews your business has received. | NEW_REVIEWS | Reviews | Integer | 0 | { "New Reviews": 0, "day": "1980-01-01" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Rolling Average Rating | Average review rating of Competitors. | CUMULATIVE_RATING | Rolling Average Rating | Float | 3.98 | { "Rolling Average Rating": 3.98, "competitor": "Ali Baba" } |
['ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
Search Tracker
| Display Name in Report Builder | Description | Request ID | Response ID | Data Type | Example Value | Example Response | Compatible Dimensions |
| Ad Matches | The total number of ads matched to the location or one of its competitors. | IST_AD_MATCHES | Ad Matches | Integer | 1 | { "Ad Matches": 1, "day": "2017-03-03" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Ad Presence | The percentage of searches in which at least one ad appeared for the location or one of its competitors. | IST_AD_PRESENCE | Ad Presence | Float | 100 | { "Ad Presence": 100.0, "day": "2017-03-03" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Average First Local Pack Match Position | The average position of the first match in the local pack in the search engine results page if one exists. | IST_AVERAGE_FIRST_LOCAL_PACK_MATCH_POSITION | Average First Local Pack Match Position | Float | 0 | { "day": "2017-03-07", "Average First Local Pack Match Position": 0.0 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Average First Match Position | The average position of the first match in either the local pack or organic results in the search engine results page if one exists. | IST_AVERAGE_FIRST_MATCH_POSITION | Average First Match Position | Float | 0 | { "Average First Match Position": 0.0, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Average First Organic Match Position | The average position of the first match in the organic results in the search engine results page if one exists. | IST_AVERAGE_FIRST_ORGANIC_MATCH_POSITION | Average First Organic Match Position | Float | 2.6 | { "day": "2017-03-07", "Average First Organic Match Position": 2.6 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Average Local Pack Number of Results | The average number of results in the local pack when it appears in a search engine results page. | IST_AVERAGE_LOCAL_PACK_NUMBER_OF_RESULTS | Average Local Pack Number of Results | Float | 3.71 | { "Average Local Pack Number of Results": 3.71, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Average Local Pack Position | The average position of the local pack when it appears in a search engine results page. | IST_AVERAGE_LOCAL_PACK_POSITION | Average Local Pack Position | Float | 1.28 | { "Average Local Pack Position": 1.28, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Event Matches per Search | Matches per Search for Events. | ST_EVENT_MATCHES_PER_SEARCH | Event Matches per Search | Float | 0.5 | { "day": "2018-05-15", "Event Matches per Search": 0.5 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Event Rich Result Presence | The percentage of time your event appeared in an event rich result when one was shown. | ST_EVENT_RICH_RESULT_PRESENCE | Event Rich Snippet Presence | Float | 0 | { "Event Rich Snippet Presence": 0.0, "day": "2018-05-15" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Event Share of Intelligent Search | Share of Intelligent Search for your Events. | ST_EVENT_SHARE_OF_INTELLIGENT_SEARCH | Event Share of Intelligent Search | Float | 18.81 | { "day": "2018-05-15", "Event Share of Intelligent Search": 18.81 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Knowledge Card Existed | The percentage of times a knowledge card showed up in search results. | IST_KNOWLEDGE_CARD_EXISTED | Knowledge Card Existed | Integer | 10 | { "day": "2017-03-07", "Knowledge Card Existed": 10 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Local Pack Existed | The percentage of times a local pack showed up in search results. | IST_LOCAL_PACK_EXISTED | Local Pack Existed | Integer | 9 | { "Local Pack Existed": 9, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Local Pack Presence | The percentage of times your business appears in a local pack when one was shown. | IST_LOCAL_PACK_PRESENCE | Local Pack Presence | Float | 0 | { "Local Pack Presence": 0.0, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Local Pack Share of Search | The share of search for all local pack matches in the search engine results page. | IST_LOCAL_PACK_SHARE_OF_SEARCH | Local Pack Share of Search | Float | 0 | { "Local Pack Share of Search": 0.0, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Matches per Search | The total number of matches on the first page of the search engine results. | IST_MATCHES_PER_SEARCH | Matches per Search | Float | 1.28 | { "Matches per Search": 1.28, "day": "2019-01-04" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Organic Share of Search | The share of search for all organic matches in the search engine results page. | IST_ORGANIC_SHARE_OF_SEARCH | Organic Share of Search | Float | 9.49 | { "Organic Share of Search": 9.49, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Search Requests | The number of search requests that were successfully analyzed. | IST_SEARCH_REQUESTS | Search Requests | Integer | 75 | { "day": "2017-03-07", "Search Requests": 75 } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Share of Intelligent Search | The share of search for all matches in the search engine results page. | IST_SHARE_OF_INTELLIGENT_SEARCH | Share of Intelligent Search | Float | 12.24 | { "Share of Intelligent Search": 12.24, "day": "2017-03-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
| Total Matches | The total number of matches on the first page of the search engine results. | IST_TOTAL_MATCHES | Total Matches | Integer | 1297 | { "Total Matches": 1297, "day": "2019-01-04" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES', 'MONTHS_RETAIL'] |
Social
| Display Name in Report Builder | Description | Request ID | Response ID | Data Type | Example Value | Example Response | Compatible Dimensions |
| Facebook Check Ins | The total number of consumers who have checked into your business, along with the people tagged as being with them when checking in. | FACEBOOK_CHECKINS | Facebook Check-ins | Integer | 0 | { "Facebook Check-ins": 0, "day": "2015-12-21" } |
['AGE', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Facebook CTA Clicks | The total number of clicks on your Page CTA button by people who are logged in to Facebook. | FACEBOOK_CTA_CLICKS | Facebook CTA Clicks | Integer | 0 | { "Facebook CTA Clicks": 0, "day": "2015-12-21" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Facebook Likes | The number of consumers who have "liked" your Page. | FACEBOOK_LIKES | Facebook Likes | Integer | 0 | { "Facebook Likes": 0, "day": "2015-12-21" } |
['AGE', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Facebook Page Impressions | The total number of impressions seen of any content associated with your Page. | FACEBOOK_IMPRESSIONS | Facebook Page Impressions | Integer | 0 | { "Facebook Page Impressions": 0, "day": "2015-12-21" } |
['AGE', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Facebook Page Views | The total number of times your Page has been viewed. | FACEBOOK_PAGE_VIEWS | Facebook Page Views | Integer | 0 | { "Facebook Page Views": 0, "day": "2015-12-21" } |
['AGE', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Facebook Post Impressions | The number of impressions for your Page post. | FACEBOOK_POST_IMPRESSIONS | Facebook Post Impressions | Integer | 0 | { "Facebook Post Impressions": 0, "day": "2015-12-21" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Facebook Talking About | The number of unique consumers who had an interaction with your Page. For an interaction to be included in this total, it must result in a story being posted to the newsfeeds of those consumers' friends. Examples of these interactions include, but are not limited to, sharing a post on your Page, liking your Page, or tagging your location in a photo. | FACEBOOK_TALKING_ABOUT | Facebook Talking About This | Integer | 0 | { "Facebook Talking About This": 0, "day": "2015-12-21" } |
['AGE', 'WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Google User Photos | The number of photos uploaded by Google users (consumers) to your Google listing. | GOOGLE_USER_PHOTOS | Google User Photos | Integer | 9 | { "Google User Photos": 9, "day": "2018-09-07" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
| Social Posts | Count of all new social posts. | SOCIAL_ACTIVITIES | Social Posts | Integer | 0 | { "Social Posts": 0, "day": "2010-07-17" } |
['WEEK_NUMBER', 'WEEKS', 'ACCOUNT_IDS', 'FOLDER_NAMES', 'LOCATION_NAMES'] |
Widgets
| Metric | API Name | Description |
| Calendar Views | n/a | The number of times the Calendar Widget was viewed on your website |
| Menu Views | n/a | The number of times the Menu Widget was viewed on your website |
| Post Views | n/a | The number of times the Posts Widget was viewed on your website |
| Products & Services Views | n/a | The number of times the Products and Services widget was viewed on your website |
| Reviews Views | WIDGETS_REVIEWS_VIEWS | The number of times the Reviews Widget was viewed on your website |
| Staff Bios Views | n/a | The number of times the Staff Bios Widget was viewed on your website |
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