Occasionally, Yext will introduce new Analytics metrics, deprecate metrics, or update existing metrics. These updates most often happen when one of our publishers updates their UI or the definition of their metrics.
This document includes a running log of these changes, which can be helpful in understanding our metrics and identifying abrupt changes to metric volumes over time. It is organized in reverse chronological order.
October 20, 2017 - Google Search Queries Update
Previously, we grouped Google Search Queries into two categories: "Branded" (queries containing the location's name) or "Unbranded" (all other queries). To match Google's labels for these categories, we've made the following changes:
- "Branded" queries are now "Direct" queries.
- "Unbranded" queries are now "Discovery" queries.
These new terms can be found in reports using the Google Query Type dimension, in "Google Search Queries" and "Google Search Queries by Weekday" insights, and on the Listings Overview page.
All accounts that are live on Google My Business will see these changes in our platform.
October 3, 2017 - Facebook Metrics Update
We have seen an increase in the number of locations returning at least one profile view per day from the Facebook API.
Businesses that have many locations synced to Facebook may see increases in Facebook Profile Views from October 3 onward.
July 28, 2017 - Facebook Metrics Update
Facebook's Profile Views metric has been deprecated with the previous version of Facebook's API. As a result, we will now use Facebook Page Views, instead. This new metric uses slightly different methods of capturing and counting profile views and generally has a lower volume than the Facebook Profile Views metric. The metric's value is included in Yext's Profile Views metric, which is the total of your Profile Views across our PowerListings® Network (not including Google, Bing, Yelp, etc...). Please note that Facebook Page Views will also appear as a separate metric with the other metrics for Facebook. Be careful not to double-count Facebook Profile Views and Facebook Page Views.
The data for other Facebook metrics has been limited to only live locations on Facebook. As a result, the data for these metrics may have been higher than expected and will be retroactively adjusted to reflect our updated integration.
All accounts that are synced to Facebook will see decreases in the metrics noted above.
July 27, 2017 - Google Map Views Update
On July 27, Google began logging additional types of impressions on Maps. As a result, some clients may see a significant increase in the number of Google Maps Views their locations receive.
All accounts that are live on Google My Business may see an increase in Google Maps Views beginning the week of July 24.
May 3, 2017 - Yahoo! Profile Views Update
The Yahoo! Profile Views metric in Analytics now includes views from Yahoo! Organic Search. Specifically, on both desktop and mobile, Yahoo! Profile Views now includes any views that appeared in the Knowledge Graph Module in search. Previously, this source was not tracked. Here is how the Knowledge Graph Module looks:
An example of the Knowledge Graph module on Yahoo's search result pages
All locations that are live on Yahoo! are impacted. This change has resulted in a substantial increase in Yahoo! Profile Views.
January 23, 2017 - Bing Searches Update
The Bing Searches metric in Analytics now includes impressions received across Bing Maps (www.bing.com/maps) and Cortana. The metric was previously limited to only impressions from Web Results (www.bing.com/search).
All locations are impacted, but certain verticals have experienced a more pronounced change. Specifically, hospitality locations have seen an increase in search volume.
October 19, 2015 to November 2, 2015 - Bing Data Outage
Bing experienced a data outage, which caused Search Impressions volume across Bing to experience a decrease for the weeks between 10/19/2015 and 11/2/2015. Clients will notice a drop in Bing volume during this time period but not a complete outage of data.
All locations are potentially impacted; however, the weeks in which drops in Bing Searches volume could be any or all of the dates between 10/19/2015 and 11/2/2015. Most clients saw data return to normal volumes by 11/2/2015.
April 3, 2016 - Yahoo! Profile Views Update
Yahoo! updated their desktop SERP page to display the profile page directly in the SERP without requiring a click-through. We are unable to track this view, which caused an ~50% decrease in Yahoo! Profile Views.
February 2016 - Local.com API Maintenance and Dip in Volume
Local.com requested Yext to suspend the API integration as they underwent site maintenance. As a result, listings that were still synced with Yext stopped receiving data from February until the fall, when Local.com returned. However, during this period, Local.com also underwent a strategic change to stop purchasing paid ads and, as a result, traffic never returned to the original levels.
All locations are potentially impacted; however, certain clients may notice a year-over-year dip in Searches volume across the rest of the PowerListings® Network, particularly in verticals where Local.com is a more prominent source of impressions.
October 25, 2015 - MapQuest Search Update
MapQuest introduced a new predictive search algorithm, which resulted in an ~70% drop in searches. This new algorithm was designed to provide more accurate and relevant search results.