Occasionally, Yext will introduce new Analytics metrics, deprecate metrics, or update existing metrics. These updates most often happen when one of our publishers updates their UI or the definition of their metrics.
This document includes a running log of these changes, which can be helpful in understanding our metrics and identifying abrupt changes to metric volumes over time. It is organized in reverse chronological order.
April 26, 2019 - Google Maps Partial Site Outage
Google experienced a technical issue with recording impression data for Google Maps from April 6 to April 12. As a result, clients may see lower than expected number of Maps Views and Direct Queries in the Yext Analytics platform. The issue is now resolved, unfortunately, Google is not able to backfill the data. If clients have experienced this issue, they may also expect lower numbers in monthly and weekly analytics reports.
All accounts synced to Google My Business have been affected.
January 31, 2019 - Change to Facebook Like Metrics
On January 15, Facebook made a change to their API, which caused an error in the integration for the Facebook Likes metric. As a result, users will not see any new data for this metric as of this date. We are actively working toward resolving the issue and will backfill the data once the API is fixed.
All accounts synced to Facebook have been affected.
January 15, 2019 - Google Search Console Inconsistencies
Yext surfaces Google data within the platform exactly as Google passes it to us via their Google Search Console (GSC) API. However, Google’s GSC team is constantly making changes to try to provide higher quality data in its UI and API. As they make these changes, the GSC UI and API may differ. As a result, users may see drops in impressions and clicks for Google Search Impressions and the Google Search clicks metrics within the Yext platform, particularly when applying certain filters (e.g., Page URL and Page Site). Yext has observed particularly notable changes on 8/19/18 and 1/14/19.
More information can be found in the Search Engine Roundtable article.
All accounts receiving Google Search Console data may be impacted.
October 10, 2018 - TripAdvisor Added to Searches and Profile Views Metrics
We are now importing data from TripAdvisor into our Analytics platform. The Profile Views and Searches metrics will contain TripAdvisor data beginning on September 25. TripAdvisor will also be added to the Sites dimension in the Report Builder for Enterprise accounts. We will continue to add additional TripAdvisor metrics to the platform over time.
Any accounts synced with TripAdvisor will be able to view TripAdvisor data and may see a significant increase in Profile Views and Searches.
September 13, 2018 - Change to Google My Business Queries
In early August, Google changed how they capture insight data for businesses to more accurately reflect consumer query behavior. As a result, businesses may see a 20-30% increase in their Google My Business queries. This increase does not reflect an actual rise in query volume; rather, it is due to a change in Google’s data reporting. Historical data will not be altered.
More information can be found in Google’s announcement. If more details become available, we will update this post.
Some businesses may see an increase in volume, with "chain" or enterprise clients seeing more impact than small businesses.
September 6, 2018 - Yelp Partial Site Outage
Yelp had a partial site outage from August 19 to August 20, causing a decrease in analytics data from Yelp across these two days. Metrics affected include Yelp Page Views and Yelp Customer Actions. Specifically, Yelp Phone Calls and Direction Clicks are down on average around ~20%, and Yelp Websites Clicks are missing for August 20. After August 20, all metrics returned to normal levels.
All accounts synced to Yelp have been affected by the outage.
June 26, 2018 - Hidden Search Tracker data
From May 25 to June 7, the Search Tracker was unable to run a small percentage of searches. This issue did not result in incorrect data, but it did cause our data to be incomplete. To maintain data quality and accurate trend information, we have hidden data for that time period in impacted accounts.
- For any clients whose Search Tracker searches were affected, Yext has hidden the data for May 25 through June 7.
A small percentage of accounts that are using the Search Tracker have been impacted. In the platform, this impact will be represented by missing data for the time period or a missing plot point in trended graphs, such as Share of Intelligent Search by Keyword.
June 14, 2018 - Update to Search Tracker's Local Pack and Knowledge Card Matches on Google Mobile/Desktop
Google has changed the way it displays Knowledge Cards on mobile and desktop, as well as Local Packs on mobile devices. As a result, the Search Tracker was unable to properly identify the number of Knowledge Card Matches on mobile and desktop, as well as the number of Local Pack Matches on Google Mobile from as early as March 12, 2018 through June 13, 2018.
- As of June 14, Yext has updated the Search Tracker so that it will accurately account for the number of Knowledge Cards on Google Mobile and Desktop and the number of Local Pack Matches on Google Mobile.
- As of June 14, Yext has backfilled accurate data for the number of Knowledge Cards on Google Mobile and Desktop and the number of Local Pack Matches on Google Mobile from April 30 through June 13.
All accounts using the Search Tracker with Google Mobile or Google Desktop as a Tracking Site may have seen their Google Desktop/Mobile Knowledge Card Matches, Google Mobile Local Pack Matches, and Total Local Pack Matches affected. Yext has backfilled all data up to April 30, but any affected data prior to April 30 may not be accurately reflected.
October 20, 2017 - Google Search Queries Update
Previously, we grouped Google Search Queries into two categories: "Branded" (queries containing the location's name) or "Unbranded" (all other queries). To match Google's labels for these categories, we've made the following changes:
- "Branded" queries are now "Direct" queries.
- "Unbranded" queries are now "Discovery" queries.
These new terms can be found in reports using the Google Query Type dimension, in "Google Search Queries" and "Google Search Queries by Weekday" insights, and on the Listings Overview page.
All accounts that are live on Google My Business will see these changes in our platform.
October 3, 2017 - Facebook Metrics Update
We have seen an increase in the number of locations returning at least one profile view per day from the Facebook API.
Businesses that have many locations synced to Facebook may see increases in Facebook Profile Views from October 3 onward.
July 28, 2017 - Facebook Metrics Update
Facebook's Profile Views metric has been deprecated with the previous version of Facebook's API. As a result, we will now use Facebook Page Views, instead. This new metric uses slightly different methods of capturing and counting profile views and generally has a lower volume than the Facebook Profile Views metric. The metric's value is included in Yext's Profile Views metric, which is the total of your Profile Views across our PowerListings® Network (not including Google, Bing, Yelp, etc...). Please note that Facebook Page Views will also appear as a separate metric with the other metrics for Facebook. Be careful not to double-count Facebook Profile Views and Facebook Page Views.
The data for other Facebook metrics has been limited to only live locations on Facebook. As a result, the data for these metrics may have been higher than expected and will be retroactively adjusted to reflect our updated integration.
All accounts that are synced to Facebook will see decreases in the metrics noted above.
July 27, 2017 - Google Map Views Update
On July 27, Google began logging additional types of impressions on Maps. As a result, some clients may see a significant increase in the number of Google Maps Views their locations receive.
All accounts that are live on Google My Business may see an increase in Google Maps Views beginning the week of July 24.
May 3, 2017 - Yahoo! Profile Views Update
The Yahoo! Profile Views metric in Analytics now includes views from Yahoo! Organic Search. Specifically, on both desktop and mobile, Yahoo! Profile Views now includes any views that appeared in the Knowledge Graph Module in search. Previously, this source was not tracked. Here is how the Knowledge Graph Module looks:
An example of the Knowledge Graph module on Yahoo's search result pages
All locations that are live on Yahoo! are impacted. This change has resulted in a substantial increase in Yahoo! Profile Views.
January 23, 2017 - Bing Searches Update
The Bing Searches metric in Analytics now includes impressions received across Bing Maps (www.bing.com/maps) and Cortana. The metric was previously limited to only impressions from Web Results (www.bing.com/search).
All locations are impacted, but certain verticals have experienced a more pronounced change. Specifically, hospitality locations have seen an increase in search volume.
October 19, 2015 to November 2, 2015 - Bing Data Outage
Bing experienced a data outage, which caused Search Impressions volume across Bing to experience a decrease for the weeks between 10/19/2015 and 11/2/2015. Clients will notice a drop in Bing volume during this time period but not a complete outage of data.
All locations are potentially impacted; however, the weeks in which drops in Bing Searches volume could be any or all of the dates between 10/19/2015 and 11/2/2015. Most clients saw data return to normal volumes by 11/2/2015.
April 3, 2016 - Yahoo! Profile Views Update
Yahoo! updated their desktop SERP page to display the profile page directly in the SERP without requiring a click-through. We are unable to track this view, which caused an ~50% decrease in Yahoo! Profile Views.
February 2016 - Local.com API Maintenance and Dip in Volume
Local.com requested Yext to suspend the API integration as they underwent site maintenance. As a result, listings that were still synced with Yext stopped receiving data from February until the fall, when Local.com returned. However, during this period, Local.com also underwent a strategic change to stop purchasing paid ads and, as a result, traffic never returned to the original levels.
All locations are potentially impacted; however, certain clients may notice a year-over-year dip in Searches volume across the rest of the PowerListings® Network, particularly in verticals where Local.com is a more prominent source of impressions.
October 25, 2015 - MapQuest Search Update
MapQuest introduced a new predictive search algorithm, which resulted in an ~70% drop in searches. This new algorithm was designed to provide more accurate and relevant search results.