This guide will focus on the changes to the Search Tracker for the Winter Release! There are four main updates:
- Overview Page Update
- Biggest Movers
- Paid Media
- Status Page
As a larger change in the Winter Release, we’re tying Search Tracker into other competitive features in our product to help you get more out of this feature. For more on that, see the Competitive Intelligence tutorial.
Overview Page update
When you come to the Search Tracker page in Yext, you’ll notice that it looks a bit different!
Gone are the 9 different charts you used to see on this page (though they still exist as dashboard insights). Instead, there are 2 new sections: Your Share of Intelligent Search by Keyword and Your Competitors’ Share of Intelligent Search by Keyword. We found that Share of Intelligent Search alone was the most effective way to view local search data.
The first section displays your share of intelligent search over the time period you’ve selected. By clicking the different keywords in the left column, the data will be adjusted to only include searches that have used that keyword.
The second section displays the Share of Intelligent Search for the competitors that you’ve input into the system. Here, you can immediately see which of your competitors poses the biggest challenge to your presence on the SERP. Like the section above, clicking on the keywords in the column on the left will filter those stats to only include searches with that keyword.
When you click “View All Searches” on that overview page, you’ll notice that there’s a new column in the list of searches: “Change from Previous”.
That column indicates the change from the last time that particular search query was run on the same search engine and same location.
If you notice a large change in that column, that means that you should pay attention to what changed between the last time that search was run and the current time! Did you change your website/listing or run an ad campaign? Did your competitors?
To help you find those searches with large changes, there is a filter section in the sidebar. You can easily filter to changes that are over 5%.
We’ve also updated the page under “View Search Report” to help you see the previous share of intelligent search.
The number on top indicates the share of intelligent search for the current search, while left and right numbers will indicate the share of intelligent search for the previous and next searches, respectively.
Navigate to the report builder, and you’ll find two new metrics: “Ad Matches” and “Ad Presence”.
As you can see from the descriptions, these two metrics capture Ad Presence in the searches we track on your behalf. You can see the total number of ads matched, in addition to the presence of ads.
You can also add these metrics to the dashboard as insights!
To help you identify when tracking will be complete, we’ve created a status page for IST. That way, you can view the status of tracking yourself and identify when tracking will likely be completed.
You can use the Filter Bar to filter to particular locations, folders, or tracking statuses. Identify the locations that aren’t being tracked and figure out why.
You can also navigate directly to Location Edit by clicking “Edit Tracking Configuration”.
The “Tracking Status” column indicates whether tracking is enabled, the last successful scan date, and the estimated completion date.
The “Required Search Configuration” column indicates the configuration you’ve used to set up tracking for each location. This means the number of keywords you used, the number of tracking sites, and more.