User Roles Overview – Yext Help

Adding users to your account allows you to designate separate login credentials and access permissions for each user. This article provides an overview of each built-in user role. You also have the ability to create custom user roles. For more information, see Create a Custom User Role.

Roles	Abilities	No Access	Best Use
Full Control (Partners & Small Business Customers Only)	Complete access to all functions in the account		Primary User Administrator
Account Manager	Add entities Update content Manage listings, reviews, users, approvals*, account features, and analytics Access to App Directory (Enterprise Customers Only)	Billing Services	Regional Manager Corporate Users
Entity Manager	Update content Manage listings and reviews View analytics Create personal analytics dashboards and reports	Account level functions: billing, services, user management, App Directory	Partner Customer Store Manager Franchisee User specific to an entity or folder
Customer Care Requester	Suggest review responses Suggest social posts and comments Limited view-only access to content: name, address, phone, website	Account level functions: billing, services, user management, App Directory Update Content Listings Analytics	Partner Customer Franchisee User specific to an entity or folder
Content Requester (Enterprise Customers Only)	Suggest content changes Suggest review responses Suggest social posts and comments View listings Review monitoring and insights Create personal analytics dashboards and reports	Account level functions: billing, services, user management, App Directory Review generation and publishing Activity Log Search Tracker	Franchisee User specific to an entity or folder
Entity Viewer	View-only access to content, listings, and reviews Create personal analytics dashboards and reports	Account level functions: billing, services, user management, App Directory Activity Log Search Tracker	Partner Customer Store Manager Franchisee User specific to an entity or folder
Reviews Only	Access to Review monitoring, response, insights, generation, sentiment, and competitive intelligence	Account level functions: billing, services, user management, App Directory Content Listings Review publishing Analytics	Social Team Customer Care Team
Events Only	Create and publish events on listings Create event Pages and Event Calendar Pages Add and remove event feature packs	Account level functions: billing, services, user management, App Directory Content Listings Reviews Analytics	Franchisee Store Manager

*For Content Approvals, users must be added to User Groups in order to approve or reject suggestions. To create or add users to these groups, contact your Client Success Manager.
To create custom roles, reach out to your Client Success Manager.

You are responsible for ensuring that the correct personnel at your organization have appropriate access to data within the Yext platform. They should only be able to view and edit the data necessary to meet the requirements of their specific roles at your company.

We encourage you to take a conservative, least-privilege approach to assigning user permissions. We also encourage you to periodically review the list of users in your account and the permissions you've assigned to each.

For assistance or more information, contact Yext Support or your Client Success Manager.