When linking your Facebook account with Yext, certain permissions are necessary to grant Yext the ability to sync your data, pull reviews and analytics into the platform, and message you through Knowledge Assistant.
This article outlines the different types of permissions Yext uses, as well as when and why we use them.
Note: The permissions listed in this article are the only ones that Yext may use. The specific permissions granted will depend on your subscription with Yext. Please reach out to your account contact if you have any questions.
Permissions for Listings, Reviews, Social Posting, and Analytics
|Technical Permission Name||How Yext Uses the Permission||Details|
|manage_pages||Yext can manage your Facebook Pages||Allows Yext to sync location data to your Location Pages. In addition, allows Yext to display reviews from Facebook.|
|read_insights||Yext can access your Facebook Page and App Insights||Allows Yext to retrieve Facebook metrics and power Analytics insights.|
|pages_manage_cta||Yext can manage calls-to-action on your Facebook Pages||Allows Yext to sync the Call-to-Action button.|
|publish_actions||Yext can post to Facebook for you||Allows Yext to enable social posting as a user.|
|publish_pages||Yext can publish as the Facebook Pages you manage (e.g., your store Page)||Allows Yext to post on the Page and powers Review Response.|
For full details and descriptions of the permissions available from Facebook, see Facebook’s Permission Reference.
Permissions for Knowledge Assistant via Facebook Message
Knowledge Assistant allows you to Update your holiday hours, add photos, and respond to reviews — all right from Facebook Messenger. Enabling Knowledge Assistant grants the Knowledge Assistant permission to communicate with a user through Facebook Messenger. Once Knowledge Assistant is enabled, the Knowledge Assistant can message you at any time. If you do not wish to receive communications from Knowledge Assistant, you may opt out in the Personal Settings tab of your Yext account.
By communicating with the Knowledge Assistant, Facebook allows Yext to access fields in a user’s Public Profile. Yext stores the ‘Name’ field, which is displayed under the Personal Settings tab in Yext. It is only visible to the user who set it up. Additionally, Yext logs chat history between you and the Knowledge Assistant.