Knowledge Graph Overview – Yext Help

The Yext Knowledge Graph is your single source of truth for the public facts about your brand — allowing you to manage all the facts consumers seek about your people, places, products and events from locations, holiday hours, and in-store promotions to parking entrances and professional credentials.

The Knowledge Graph's centralized control makes it easy to update and deliver the facts about your brand, giving you the ability to drive new efficiencies, win high-intent customers, and cultivate rich interactions everywhere online. For more information about the Knowledge Graph, see the Knowledge Graph track on Hitchhikers.

Why Use the Yext Knowledge Graph:

Showcase all of the important facts about your brand by adding content to the wide variety of supported fields, from address and phone to payment methods, search categories, holiday hours, product and menu lists, and entity-specific offers.
Save time by automating updates. Schedule changes to your information — from holiday hours to featured promotions or photos — to post automatically on the dates you desire.
Consolidate your data management by storing and managing all of your brand data with custom fields that support URLs, photos, yes/no answers, and many additional data validation types.
Provide a tailored experience to consumers worldwide with Multi-Language Data Storage, which allows you to present content in the languages your customers speak.
Increase efficiency and guarantee brand control with customizable user roles, robust approval workflows, and asset libraries of pre-approved photos, text, and videos.

How to Use the Yext Knowledge Graph:

Add an Entity

Click Knowledge Graph in the navigation bar and click Entities.
Click on the + Add Data button in the top left corner. To learn more, see Add a Single Entity, Add and Edit Entities Through Spreadsheet Upload, or Create a Crawler.

Edit Entity Information

Click on the desired entity.
Click on the desired field to make changes. For more information, see Edit Entity information.

Set up a Scheduled Update

Click on the desired entity.
Locate the Scheduled Updates box on the right side of the page and click on the + Add Date link. For more information, see Create Scheduled Updates.