How to Manage Tracking Tags – Yext Help

If you use Listings, you have the ability to leverage tracking tags on two separate levels – Fields and Publishers. For more information about tracking tags, see the Tracking Tags reference documentation.

Fields

Tracking tags can be added to any entity field that accepts a URL, including:

Website URL
Reservation URL
Menu URL
Order URL
Delivery URL
Custom URL fields displayed on Pages

For more information about managing and applying embedded fields at scale, see Apply Embedded Fields.

Publishers

For Google Business Profile, Facebook, Yelp, and Bing, you have the flexibility to override field mappings and sync different URLs with tracking tags on a publisher-specific level. For more information see, Manage Publisher Configurations.

There are three steps to manage tracking tags:

Step 1: Create a Tracking Tag

Generate your tracking tag with Google’s Campaign URL Builder.

Step two differs depending on if you want to add your tracking tag to a built-in field or a custom field.

Step 2a: Add Tracking Tag to a Built-in Field

Click Content in the navigation bar and click Entities.
Click on the entity you would like to edit.
Paste the tracking tag into any entity URL field.
- You can add the tracking tag to the following built-in fields:
  - Website URL
  - Reservation URL
  - Menu URL
  - Order URL
  - Delivery URL (Coming Soon)
  - Publisher-Specific Website Override Fields
    - Google Website Override
    - Facebook Website Override
    - Yelp Website Override
    - Bing Website Override (If you don’t see this field contact your Client Success Manager or Yext Support)
Click Save.

Step 2b: Add Tracking Tag to a Custom Field

Click Content in the navigation bar and click Configuration.
Click Fields.
Click on the + Add Field button.
Click Select Field Type and select URL from the drop-down menu.
Enter a name for the field (e.g., “Tracking Tag URL”).
Select the entities this field will be available for.
Click Save Field.
- For more information about creating a custom field, see Add Custom Fields.
Click Content in the navigation bar and click Entities.
Click on the entity you would like to edit.
Paste the tracking tag into the custom field you just created.
Click Save.

If your tracking tag will be used on your Google, Facebook, or Yelp listings, you will need to explicitly select the field you want to map to. For more information see, Manage Publisher Configurations.

Step 3: Manage Publisher Configurations

Click Listings in the navigation bar and click Publishers.
Click on the name of the desired publisher (Google Business Profile, Facebook, or Yelp).
Click on the Configuration tab.
Click on the desired website field and select your desired override field.
Click Save.
- Note: Once your listings are synced, and customers click on the tracking tag URL, you will be able to view the breakdown of your traffic data in Google Analytics.