Entity Upload Template Details – Yext Help

The Entity Upload Tool allows you to update and add entities to your account in bulk by uploading a spreadsheet. This article provides details on all of the fields you can include when uploading your data file.

Click on the desired entity below to jump to the specific entity template details:

Location Template
Event Template

Location Template:

Tab 1: Location Data Upload Template
- Sample template, you can override this information with your entity information.
Tab 2: Location Data Field Description
- Description of each field with an example and whether or not it is required.
Tab 3: 14 Field Hours Format
- Template for the 14 column hour formatting. Includes a separate column for open and close times each day of the week.

Note: This table outlines the fields for the location entity type for US-based locations. Templates for other locales may vary.

Field Name in Knowledge Graph	Field Name: Mapping Convention	Required?	Additional Information
Entity Type	Entity Type	Required
Entity ID	Entity ID	Required
Name	Name	Required
Address	Address > Line 1	Required	Must include a street number
Floor, Suite, Unit, etc.	Address > Line 2		Second line for street address, e.g. apt, suite
Sublocality	Address > Sublocality		(Optional) Some countries show a region, district, neighborhood, county, etc.
City	Address > City	Required
State	Address > Region	Required
ZIP	Address > Postal Code	Required
Country	Country/Region	Required	Country should be formatted using the ISO Abbreviation
Latitude	Display Lat/Long > Latitude
Longitude	Display Lat/Long > Longitude
Main Phone	Main Phone > Phone Number	Recommended
Featured Message	Featured Message > Description	Recommended	Content should be provided in the local language of the country
Featured Message URL	Featured Message > URL	Recommended	URL should be in https:// format
Main Website	Website URL > URL	Required	URL should be in https:// format. Tracking URLs are supported, please append to the Website URL.
Description	Description	Recommended	Content should be provided in the local language of the country
Hours	Hours > Monday Hours > Tuesday Hours > Wednesday Hours > Thursday Hours > Friday Hours > Saturday Hours > Sunday	Recommended	7 or 14 field formats accepted (e.g., Monday 9am-5pm or Monday Open 9:00am, Monday Close 5:00pm). Accepted hours format includes: 5:00pm, 5:00 PM, 05:00pm, 17:00, 1700. For 24 hours, enter "24hr", "24 Hours" or "12:00am-12:00am". For Closed, enter "Closed" or "x". For split opening hours, the sets of hours should be comma-separated (e.g., 8:00am-11:30am,1:00pm-5:30pm).
Categories	Categories	Recommended	List of category names separated by commas prioritized by order of importance.
Business Logo	Logo > URL	Recommended	Photos must be uploaded as a URL. Images must meet the following image guidelines: jpg, gif, or png; max 400x400, 250kb.
Photo Gallery	Photo Gallery > URL	Recommended	Photos must be uploaded as a URL. To upload multiple photos, separate the URLs by commas. Images must meet the following image guidelines: jpg, gif, or png; max 1025x768, 500kb
Videos	Videos > URL	Recommended	YouTube Video showcasing the business (single video URL not channel URL)
Payment Options	Payment Options		Payment types accepted by the business separated by commas
Brands	Brands		Brands sold by the business
Products	Products		Products offered by the business
Services	Services		Services supported by the business
Specialties	Specialties		Special items or offerings to highlight about your business
Keywords	Keywords		Keywords associated with or used to describe your business
Languages	Languages		Languages spoken at your location
Associations	Associations		Organizations the business is associated with
Year Established	Year Established		Year the location was established (4 digits)
Twitter	Twitter Handle		Twitter handle for the business
Facebook Page URL	Facebook Page URL		URL to the Facebook Page

Event Template:

Tab 1: Event Data Upload Template

Sample template, you can override this information with your entity information

Tab 2: Event Data Field Description

Description of each field with an example and whether or not it is required

Tab 3: Categories

A list of support event categories.

Event Location Options

When adding events, there is one section of the template (columns O-V) that you will fill out differently based on the type of event. See below for the steps for each type of event:

Event is taking place at one of the locations you have stored in the Knowledge Graph
- You will need to enter the Entity ID for the associated location in the Linked Location > Entity ID field.
- The rest of the fields in this section (columns P-V) will be left blank.
Event is taking place at a location that is not stored in the Knowledge Graph.
- You will need to enter the following fields:
  - Venue Name
  - Address > Address 1
  - Address > Address 2
  - Address > City
  - Address > State
  - Address > Zip
- The rest of the fields in this section (column O and column V) will be left blank.
Event is not taking place at a specific location.
- You will need to enter the time zone for the event.
- The rest of the fields in this section (columns O-U) will be left blank.

Field Name in Knowledge Graph	Field Name: Mapping Convention	Required?	Additional Information
Entity Type	Entity Type	Required
Entity ID	Entity ID	Required
Name	Name	Required
Categories	Categories	Required	List of category names separated by commas. You can pull categories from the list on the third tab of the upload template.
Date/Time	Date/Time > Start > Date	Required	Accepted date formats include: DD/MM/YY or DD/MM/YYYY.
Date/Time	Date/Time > Start > Time	Required	Accepted hours format includes: 5:00pm, 5:00 PM, 05:00pm, 17:00, 1700.
Date/Time	Date/Time > End > Date	Required	Accepted date formats include: DD/MM/YY or DD/MM/YYYY.
Date/Time	Date/Time > End > Time	Required	Accepted hours format includes: 5:00pm, 5:00 PM, 05:00pm, 17:00, 1700.
Free Event	Free Event	Required	Accepted options are: Yes or No.
Ticketed Event	Ticketed Event	Required	Accepted options are: Yes or No.
Event Status	Event Status	Required	Accepted statuses are: Scheduled. Rescheduled, Postponed, or Canceled.
Description	Description	Required
Organizer Name	Organizer Name	Required
Country/Region	Country/Region	Required	Country should be formatted using the ISO Abbreviation.

Linked Location > Entity ID	Location ID	Required (based on the type of event)	This will be the Location ID for the location in Yext where this event is taking place.
Venue Name	Venue Name	Required (based on the type of event)	Name of the venue where the event is taking place.
Address	Address > Address 1	Required (based on the type of event)	Must include a street number.
Floor, Suite, Unit etc.	Address > Address 2	Required (based on the type of event)	Second line for street address, e.g. apt, suite.
City	Address > City	Required (based on the type of event)
State	Address > State	Required (based on the type of event)
ZIP	Address > Zip	Required (based on the type of event)
Time Zone	TimeZone	Required (based on the type of event)

Websites	Website URL > URL	Recommended	Link to the event page, or a website with more information.
Photo Gallery	Photo Gallery > URL	Recommended	We recommend photos with a 2:1 aspect ratio for the best display on Eventbrite. Box or Google Drive links are not supported. If you upload multiple photos, the first photo will be used as the primary image.
Organizer Email	Organizer Email	Recommended
Organizer Phone	Organizer Phone > Phone Number	Recommended
Ticket URL	Ticket URL	Recommended	Link to buy tickets if this is a ticketed event.