Conversion Tracking enables you to track the clicks and conversions that can be attributed to your Listings, Pages, and Search experiences. Tag-based Conversion Actions log visitor clicks, as well as visitor conversions, and matches up the conversions to the clicks based on a unique cookie-based identifier. As a result, in order to use tag-based Conversion Actions, you need to first enable Click Tracking on your relevant Yext products. Then you can complete the process and install Conversion tags where the conversion events occur.
This article walks you through the steps to enable Click Tracking on the relevant Yext products. For steps to install Conversion Tags where your conversion events occur, see Install Conversion Tags Manually, or Install Conversion Tags Using Google Tag Manager.
To Enable Click Tracking:
- Click Analytics in the navigation bar and click Conversion Tracking.
- Click Conversion Setup.
- Proceed to the section below based on the product you would like to enable Conversion Tracking for:
Listings:
- Click Listings Conversion Tracking.
- Select the checkbox next to Enable Listings Tracking, and review the disclaimer.
- Click Save.
- Install the Conversion Tag. You need to install this on the page where users are directed to when they click on the website link from your Listings.
- For steps to install the conversion tag manually, see Install Conversion Tags Manually.
- For steps to install the Listings Conversion Tracking using a tag manager, see Install Conversion Tags Using Google Tag Manager.
Knowledge Tags:
- Click Knowledge Tags.
- Click on the Open Knowledge Tags Tab button.
- Click on the Add Knowledge Tags to Website button.
- Click Select Entity and select the desired entity from the drop-down menu.
- Click Always off and select your desired cookie settings. A dialog box appears.
- Always off: Cookies will never be used. This means that Conversion Tracking won’t attribute any conversions to clicks.
- Always on: Cookies will be enabled, allowing Conversion Tracking to attribute conversions to clicks for all of your visitors.
- Per-user opt-in: Cookies will be enabled if a user consents to the use of cookies on your site. You will need to adjust the code to connect with your consent management solution so that cookies are only used for visitors who have consented to the use of cookies.
- Read the message in the dialog box and click Confirm.
- Copy the Script Tag and paste it before the closing
<head>tag on your website.- If you already have Knowledge Tags installed on your site, you will just need to replace it with the new code snippet that includes your Click Tracking settings.
Pages:
If you built your Pages using the Page Builder, follow the steps below. If Yext built your Pages for you, reach out to your Client Success Manager to enable Click Tracking on your Pages.
- Click Always off and select your desired cookie settings. A dialog box appears.
- Always off: Cookies will never be used. This means that Conversion Tracking won’t attribute any conversions to clicks.
- Always on: Cookies will be enabled, allowing Conversion Tracking to attribute conversions to clicks for all of your visitors.
- Per-user opt-in: Cookies will be enabled if a user consents to the use of cookies on your site. You will need to adjust the code to connect with your consent management solution so that cookies are only used for visitors who have consented to the use of cookies.
- Read the message in the dialog box and click Confirm.
- If you selected Per-user opt-in, fill in the custom Javascript code based on the interface of your consent management system.
- Click Save to enable Click Tracking for the selected template.
Search:
- To enable Click Tracking for Search, reach out to your Yext Administrator.
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