Conversion Tracking enables you to track the clicks and conversions that can be attributed to your Listings, Pages, and Search experiences. When setting up Conversion Tracking, you can determine which customer actions constitute a conversion. Whether that is placing an order, booking an appointment, or clicking for driving directions. This article walks you through the steps to create a Conversion Action.

There are two ways to trigger conversion events:

• Clicks: When you choose Clicks, you can automatically count a Conversion whenever certain Clicks occur. For example, you can consider every Driving Directions Click to be a Conversion, or every Mobile Click-to-Call.
• Tags: When you choose Tag, you can count a Conversion anywhere you are able to install the corresponding Javascript tag (including non-Yext powered pages). These Conversions are attributed to Clicks that occurred earlier in the customer journey on Listings, Yext Pages, Search, and Knowledge Tags.

To create a Conversion Action:

1. Click Analytics in the navigation bar and click Conversion Tracking.
2. Click Conversion Actions.
3. Click on the + Add Conversion Action button.
4. Enter the name for the conversion you would like to track.
5. Select the type of action you would like to track.
6. Select how you would like to trigger conversion events, and follow the steps based on the option you select.
   • Clicks
     1. Click Clicks.
     2. Select your desired Click Type.
     3. Select the Medium you would like to track these clicks on.
     4. Select the entities you would like to track these clicks for.
     5. Click on the + Add Click link to add additional clicks that you want to count as conversions.
     6. Select your desired conversion value setting, and enter a numerical value in the text box.
     7. Select your conversion term option and specify the date on which you would like conversions to be included.
     8. Enter the completion rate. This allows you to determine what percentage of events should count as conversion.
   • Tag
     1. Click Tag.
     2. Select your desired conversion value setting, and enter a numerical value in the text box.
        • If you select Use different values for each conversion, you will be able to programmatically provide the value of each conversion (e.g., the value of the shopping cart at checkout). The default value you enter will be used if the dynamic value cannot be retrieved for a specific conversion.
     3. Select your conversion term option and specify the date on which you would like conversions to be included.
     4. Select how many conversions you want to track per click or interaction.
     5. Select your desired Conversion Window.
        • This allows you to specify the maximum time after a click that a conversion should be attributed to that click.
     6. Select your desired Attribution Model. This allows you to determine how much credit each click gets for your conversions.
        • Linear: This divides the credit evenly among all clicks that took place in the conversion window.
        • Last Click: This attributes 100% of the credit on the last click before conversion.
        • First Click: This attributes 100% of the credit on the first click a user had within the attribution window.
     7. Read the terms and select the checkbox to acknowledge the behavior of Conversion Tracking.
7. Click Save at the bottom of the page to create a conversion action.
   • Click-based conversion triggers do not require any additional set up, so once you click Save, those click events will be tracked.
   • If you have set up a Tag-based Conversion Trigger, click on the See Details button to complete the additional steps to set up your conversion action. 
     • Tag-based Conversion Triggers require additional steps.
       1. If you haven’t already, you must first enable Click Tracking on your Pages, Search, and Knowledge Tags-based experiences. For instructions, see Enable Click Tracking.
       2. To complete this process, see Install Conversion Tags Manually, Google Tag Manager, Adobe Launch, or a Third-Party Tag Manager.
          
          .