This article provides an overview of the analytics that are available on your Search experiences and additional details on each insight.

To access your Search analytics, click Search in the navigation bar and click Overview.

Insight Details

Top Filter Bar

The top filter bar allows you to filter the data on your Search Overview Screen with different parameters such as Date Range, Search Experiences, Traffic, and Configuration Label.

• Date Range: The default is Last 30 Days, but you can select other built-in options or choose your own custom date range.
• Search Experiences: This allows you to filter data down to a specific experience, or view the data across all of your experiences.
• Traffic: This allows you to filter the source of traffic by external or internal users.
  • Internal Traffic are users that either access the account from Yext or access the experience from an IP that you’ve specified.
  • External Traffic are non-internal users or users that have not been excluded based on IP address.
• Configuration Label: This allows you to filter data to your configurations such as Production or Staging.

Hero Numbers

The large number at the top of the page gives a high-level overview of the activity taking place on your Search experience. After your experience has been live for 60 days, each hero number will display the percentage change from the previous 30 days. Clicking on a Hero Number will remove it from the graph below. These hero numbers contain the following metrics:

• Total Searches: The total number of searches in the last 30 days.
• Searches with Knowledge Graph Results: The number of searches where at least one of the result types was powered from the Knowledge Graph in the last 30 days.
  
  • This includes searches on both universal and vertical search. For more information on universal and vertical search, visit the Overview of Search Results Hitchhikers training unit.
• Clicks: The number of click actions a user has taken on your search experience. This includes clicks to call, get directions, make appointments and expand FAQ rows, etc.
• Total Value: The total value driven by the Search experience, as determined by the monetary value of Conversion Actions set up in the platform via Conversion Tracking. To learn more about Conversion Tracking, visit the Conversion Tracking Overview article.

 

Search Trends Over Time
This graph displays the Total Searches, Searches with Knowledge Graph Results, Clicks, and Total Value over time.

 

Search Results By Type
The total number of searches where an entity type in the Knowledge Graph appeared, broken down by entity type.

• This includes searches on both universal and vertical search.

In this example, over the last 30 days, 198k queries returned Facilities, 141k returned FAQs, and 12.6k returned Services and Treatments.

To drill down further, you can click on the Result Type in the graph to view the fields that are used most often to filter the results that appeared for that Result Type.

In this example, over the last 30 days, out of the 198k queries that returned Facilities, 186k were filtered on Location, meaning a user might have searched for “San Francisco”, and the search returned Locations in San Francisco.

 

Customer Intelligence

Recent Searches

Recent Searches displays all searches conducted in the Search experience, with the most recent appearing first.

• The filter button on the top allows you to filter by searches occurring on universal, or on a specific vertical search. These filter labels are defined in your configuration.
  
• Each search appears as its own row.
  • The right side of the card will indicate the time the search occurred and the general location where it occurred, if a location was detected.
  • You can click to expand to see the sections that were returned, and the actions users took.

• • If a Direct Answer was returned, the applicable entity will be displayed.
    
• You can also scroll to the bottom of the list and click View More to load older queries.

Finally, if you have set up Conversion Tracking, you will see an icon next to each relevant action that corresponds to the Conversion Type you assigned to it. Revenue Generating Conversion Types will display the rocket icon, and Cost Saving Conversion Types will display the piggy bank icon.

 

Cost Savings

The Cost Savings table lists the search terms, number of searches, clicks, and conversion value of that search term.

Cost Savings is the value generated from Cost Savings Clicks on Search Experiences where Click Value is determined by the Conversion Actions you’ve set up through Conversion Tracking.

For example, if you’ve set up a Conversion Action for the Row Expand event as Cost Savings and a user searching for “career opportunities” clicks on an FAQ (which triggers the Row Expand event), this value will be attributed to the “career opportunities” term in the Cost Savings table. To see a full list of terms in Report Builder, click (view all) at the bottom of the table.

 

Revenue Generation

The Revenue Generation table lists the search terms, number of searches, clicks, and conversion value of that search term.

Revenue Generation is the value generated from Revenue Generated Clicks on Search Experience where Click value is determined by the Conversion Actions you’ve set up through Conversion Tracking.

For example, if you create a Conversion Action for Call to Action clicks on Healthcare Professionals, this value will be attributed to clicks on those relevant Call to Action links in the Revenue Generation table. To see a full list of terms in Report Builder, click (view all) at the bottom of the table.