This article provides information on how to respect data privacy if you decide to use Conversion Tracking.
Conversion Tracking Data Overview
Yext’s Conversion Tracking feature allows you to see the interactions that consumers have with your use of Yext’s products, such as Yext Answers, and how those interactions impact consumers’ actions with your business. More specifically, with the help of persistent cookies, Conversion Tracking allows you to follow your performance in terms of clicks and conversions, where you define what constitutes a conversion. Accordingly, you voluntarily decide to set up and use Conversion Tracking.
For clients subject to European data privacy laws, including Switzerland and the United Kingdom, you will be the data controller when using Conversion Tracking.
Actions You Will Take to Enable Conversion Tracking
Before enabling tag-triggered Conversion Tracking in Yext, we require that all clients acknowledge and agree to the privacy settings. You will be prompted where necessary in the platform.
If applicable, you will list Yext in the detailed cookie notice on your website together with information about how visitors to your website can withdraw their consent to such technologies. It is your responsibility to configure Yext technologies so that the visitor's wishes are respected in the event the visitor withdraws or withholds consent to use such technologies.
For reference, below is a list of popular consent management system providers: