YB

Your Brand

Monday Morning Workboard · Scout Intelligence

Monday, May 18, 2026

Scan week · 2026-W20
Live from Yext Scout

WEEK OF MAY 18 · DAY 1 OF 5

Good Monday morning, team.
Here's where to focus this week.

Portfolio of 5 locations across Long Island, scored against every cohort competitor in their local SERP. Five urgent moves, twenty supporting actions, one team.

4.08

Portfolio Rating Avg

5.0

Avg Google Rank

959

Total Reviews

141

AI Citations · #1 in Category

8

Critical Actions Open

5

Quick Wins Available

01 · HEALTH BOARD

Five locations. Three need help this week.

Cards ordered by health — strongest first, urgent last. Every number from this morning's Scout pull.

2Rank · Google Pack

Healthy

Location 1

Address 1

4.4★

Rating · vs 4.62 cohort

300

Reviews · vs 476 cohort

7.4/mo

Velocity · vs 9.6 cohort

141

Brand AI Citations · #1

This Week's Focus

Turn on Google Posts. Zero posts in 12 months vs cohort 12/yr — easiest portfolio-wide quick-win.

1Rank · No Real Cohort

Urgent

Location 2

Address 2

3.6★

Rating · lowest in portfolio

116

Reviews · smallest base

1.7/mo

Velocity · slow

31.8%

Negative Reviews

This Week's Focus

Stop the bleeding. A 3.6★ rating + nearly 1-in-3 negatives is a rating crisis, even at rank 1.

11Rank · Off Page 1

Urgent

Location 3

Address 3

4.1★

Rating · vs 4.62 cohort

186

Reviews · vs 383 cohort

32.4%

Negative · vs 13.7% cohort

58

GBP Attributes

This Week's Focus

Off page 1 of Google. Rank 11 with a +18.7pt negative-review gap vs cohort — visibility AND quality both bleeding.

6Rank · Pack

Watch

Location 4

Address 4

4.2★

Rating · vs 4.78 cohort

174

Reviews · vs 435 cohort

2.9/mo

Velocity · vs 8.0 cohort

1

Videos · vs 11 cohort

This Week's Focus

Velocity crash. Reviews are arriving 5/month slower than cohort — the largest velocity gap in the portfolio.

5Rank · Pack

Watch

Location 5

Address 5

4.1★

Rating · vs 4.5 cohort

183

Reviews · vs 366 cohort

4.3/mo

Velocity · vs 5.7 cohort

685

Photos · 237 above cohort

This Week's Focus

Close the rating gap. 4.1★ vs 4.5★ cohort — a five-star ask flow after positive shifts should narrow this fast.

02 · THIS WEEK'S INSIGHTS

Four things the Scout data is telling us.

URGENT · RATING CRISIS

Midtown is sitting at 3.6★ with a 31.8% negative review rate.

Holding rank 1 thanks to thin local cohort, but the rating is a brand-risk amplifier. Audit the last 30 negative reviews this week for operational themes — then respond to every negative within 24 hours naming the fix.

PORTFOLIO-WIDE · ZERO POSTS

All 5 locations have posted zero Google Posts in the last 12 months.

Cohort benchmarks: Soho 12/yr · Midtown 5 · West Village 0. A single weekly post cadence closes 3 of those gaps and leapfrogs the field in Roslyn and Amagansett.

WINNING · AI VISIBILITY

141 AI citations — 3.4× Tripadvisor, the next brand on the leaderboard.

Your brand leads every domain in the category: Tripadvisor 41, OpenTable 15, Yelp 12, Resy 6. The Knowledge Graph foundation is doing its job — protect it with consistent KG updates.

DEFEND · WOODBURY

Woodbury is the model — but cohort benchmarks still pull ahead on volume.

Best rating (4.4), best velocity (7.4/mo), most reviews (300). Still 176 reviews and 2.2/mo behind cohort. Treat as a defend-and-extend, not a coast.

03 · COMPETITIVE POSITION

Where rank tells one story and AI citations tell another.

Rank vs AI Citations · 5 Your Brand Locations

Bars are brand-wide AI citation share, line is the local Google Pack rank (lower is better, axis reversed). The disconnect between these two lines is where 2026 strategy lives.

NOW · PART 2

This week's workboard.

↓

Location
All 25
Woodbury 5
Amagansett 5
Plainview 5
Rockville Centre 5
Roslyn 5
↺ Reset Workboard

Category
All 25
Reviews 12
Social 5
Pages 5
Listings 2
Knowledge Graph 1

Showing all 25 actions across 5 locations and 5 categories. Drag cards between columns to plan your week — your board state saves automatically.

This Week

10

Soho
social
high

Launch weekly Google Posts cadence at Woodbury.

Zero posts in 12 months — cohort posts 12/yr. Single weekly cadence closes the gap.

Scout · Posts L12M = 0 vs cohort 12
2h setup · 30m/wk

Midtown
reviews
critical

Audit the last 30 negative reviews for operational themes.

3.6★ with 31.8% negative is a brand-risk rating crisis. Find the patterns this week.

Scout · Negative review % 31.8
4h with ops lead

Midtown
reviews
critical

Respond to every new negative review within 24h naming the fix.

Visible accountability slows the bleeding and signals the rating story to fresh readers.

Scout · Response rate 100% — keep it
15m/review

Amagansett
reviews
high

Launch a Hamptons-summer review invite campaign.

Smallest review base in portfolio (116 vs Woodbury 300). High-summer foot traffic is the rebuild window.

Scout · Reviews 116 / velocity 1.7/mo
3h to ship

Plainview
listings
critical

Off page 1 of Google — rebuild GBP attributes and primary categories.

Rank 11 means zero local-pack visibility. Attributes (58) + city/state in title + secondary categories should claw back into the pack.

Scout · Pack rank 11 / Attributes 58
4h audit + ship

West Village
reviews
critical

Negative-review crisis: 32.4% vs 13.7% cohort.

Plainview is 18.7 percentage points above cohort on negatives. Staff retraining + a 7-day response sprint, this week.

Scout · Negative review % 32.4 vs cohort 13.7
1 day ops review

Plainview
social
high

Ship 5 backdated Google Posts to match cohort cadence.

Zero posts in 12 months vs cohort 5. Catch up first, then maintain weekly.

Scout · Posts L12M = 0 vs cohort 5
2h

Upper East Side
reviews
critical

Velocity crash — 2.9/mo vs cohort 8.0/mo.

The biggest velocity gap in the portfolio. Launch a stamped-receipt review-invite flow this week.

Scout · Velocity 2.9 vs cohort 8.0/mo
3h to ship

Rockville Centre
social
high

Catch up on Google Posts — 0 vs cohort 5/yr.

Visible weekly posts also accelerate review-invitation discovery via the GBP carousel.

Scout · Posts L12M = 0 vs cohort 5
1h setup

Roslyn
reviews
high

Close the 4.1★ vs 4.5★ rating gap.

Trigger a five-star ask after every positive-shift signal: card swipe, smile at the counter, ops "anything else?".

Scout · Rating 4.1 vs cohort 4.5
2h policy ship

Up Next

11

Upper East Side
reviews
medium

Boost rating from 4.4 toward 4.62 cohort benchmark.

Trigger proactive 5-star asks after positive moments. Smallest gap in portfolio.

Scout · Rating 4.4 vs cohort 4.62
1h policy + ongoing

Woodbury
reviews
medium

Close 176-review gap to cohort (300 vs 476).

Auto-invite via POS + table-side QR codes. Highest absolute review base in portfolio still trails cohort.

Scout · Reviews 300 vs cohort 476
3h to ship

Woodbury
listings
medium

Defend rank 2 against rank-1 competitor.

Best operator in portfolio is one slot from #1. Refresh hours, attributes, and primary category weekly.

Scout · Pack rank 2
1h/wk maintenance

Amagansett
social
medium

Start a weekly Google Post cadence.

No competitor in market is posting either — leapfrog opportunity with very little effort.

Scout · Posts L12M = 0
1h setup

West Village
reviews
high

Close 197-review gap to cohort (186 vs 383).

Largest percentage gap in portfolio. POS-triggered review asks + Yelp/Google QR.

Scout · Reviews 186 vs cohort 383
3h ship

Plainview
pages
medium

Local landing page rewrite + LocalBusiness schema validation.

Pages are doing some work — but a rank-11 page is not pulling its weight. Audit schema + intent match.

Scout · HAS_LOCAL_BUSINESS_SCHEMA / LANDING_PAGE
1 day with dev

Soho
kg
high

Add 10 short videos to the Knowledge Graph.

Only 1 video vs cohort 11 — a 10-video gap. Phone-shot food/dish content in two batches.

Scout · Video count 1 vs cohort 11
1 day shoot + upload

Rockville Centre
reviews
high

Close 261-review gap (174 vs 435).

Largest absolute review gap in portfolio. Pair with velocity fix; results compound over 90 days.

Scout · Reviews 174 vs cohort 435
3h ship + 90d compound

East Village
social
medium

Leapfrog the market with a weekly Google Post.

Cohort benchmark is 0 posts/yr in this market — meaning a single weekly post grabs uncontested share.

Scout · Posts L12M = 0 vs cohort 0
1h setup

Roslyn
reviews
medium

Close 183-review gap to cohort (183 vs 366).

Halfway to cohort by review count. Combine with rating-gap fix for double-uplift.

Scout · Reviews 183 vs cohort 366
3h ship

Roslyn
pages
medium

Local landing page audit + schema check.

Photo count is strong (685, +237 vs cohort) — make sure landing pages are leveraging that visual asset.

Scout · Photos 685 vs cohort 448
3h audit

Backlog

4

Midtown
reviews
Quick Win

Add a second printed review-invitation card at takeaway counter.

Friction-free ask point. Cohort velocity is 9.6/mo; we are at 7.4.

Scout · Velocity 7.4 vs 9.6/mo
1h

Soho
pages
Quick Win

Add city + state to website title tag.

Foundational local-SEO signal. 20-minute fix; flagged off across the portfolio.

Scout · HAS_CITY_AND_STATE_IN_TITLE false
20m

West Village
pages
Quick Win

Add city + state to website title.

Confirmed missing across all 5 locations. Twenty-minute fix per page.

Scout · HAS_CITY_AND_STATE_IN_TITLE false
20m

Roslyn
pages
Quick Win

Add city + state to website title.

Portfolio-wide gap. Twenty minutes per page.

Scout · HAS_CITY_AND_STATE_IN_TITLE false
20m

Shipped

0

MONDAY STANDUP · THREE COMMITMENTS

If we do nothing else this week, we do these three things.

01

Stop the bleeding at Amagansett.

3.6★ with a 31.8% negative-review share is a brand-level risk. Audit, respond, and ship one operational fix by Friday.

02

Five quick-win page-title fixes.

Add city + state to website titles across all five locations. Twenty minutes per location, locked-in SEO uplift.

03

Turn on the post engine, everywhere.

Zero posts in 12 months across all five locations. A single weekly cadence beats four of the five cohorts on volume.

YB

Your Brand

Yext Scout · Scan week 2026-W20

Generated Monday, May 18, 2026 · All data sourced from Scout MCP and Knowledge Graph