One way to generate reviews is through the Review Balancing URL. Each entity configured to generate reviews has a unique review balancing URL that customers can visit to leave a review.
You can set a review balancing algorithm to specify the distribution of review generation you’d like from each publisher, including first-party reviews. The link in the Review Balancing URL field will then direct to publishers or your first-party review collection page based on that review balancing algorithm.
To set the review balancing algorithm:
- Navigate to Reviews > Generation > Settings.
- At the top of this page, you can set the target distribution of review generation by site. Click on the section to make edits.
- You can select up to 10 sites. Click + Add Site and select the site you want to add.
- Then for each site added, select the desired weight from the dropdown. Weights are whole numbers from 1 to 9. Based on the weights selected, the chart displays the percentage of time the Review Balancing URL will direct to that publisher.
- When you are done, click Save.
For example, the chart below shows the following weights and calculated percentage distribution:
- First Party: weight 1 -> 12.5%
- Facebook: weight 1 -> 12.5%
- Google Business Profile: weight 6 -> 75%
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