One way to generate reviews is through the Review Balancing URL. Each entity configured to generate reviews has a unique review balancing URL that customers can visit to leave a review.

You can set a review balancing algorithm to specify the distribution of review generation you’d like from each publisher, including first-party reviews. The link in the Review Balancing URL field will then direct to publishers or your first-party review collection page based on that review balancing algorithm.

To set the review balancing algorithm:

1. Navigate to Reviews > Generation > Settings.
2. At the top of this page, you can set the target distribution of review generation by site. Click on the section to make edits.
3. You can select up to 10 sites. Click + Add Site and select the site you want to add.
4. Then for each site added, select the desired weight from the dropdown. Weights are whole numbers from 1 to 9. Based on the weights selected, the chart displays the percentage of time the Review Balancing URL will direct to that publisher.
5. When you are done, click Save.

For example, the chart below shows the following weights and calculated percentage distribution:

• First Party: weight 1 -> 12.5%
• Facebook: weight 1 -> 12.5%
• Google Business Profile: weight 6 -> 75%