This article explains how to enable entity types in the Knowledge Graph. Once an entity type is enabled, you will be able to create entities using that type.
Enable an entity type
- Navigate to Knowledge Graph > Configuration and click the Entity Types tile.
- Click the dropdown arrow next to View Details for the desired entity type and choose Enable.
Set primary entity type
The primary entity type is what new entities added to the Knowledge Graph will default to, if no other entity type is specified. Each account can have one primary entity type.
- Click the dropdown arrow next to View Details for any enabled entity type.
- Choose Set Primary.
Create a Custom Entity Type
Use custom entity types when no built-in type fits your data. Custom entity types require a subscription. Contact your Client Success Manager for details.
Note: Custom entity types cannot sync to Listings and are not compatible with all third-party integrations. Use built-in entity types whenever possible.
To create a custom entity type:
- Navigate to Knowledge Graph > Configuration and click the Entity Types tile.
- Click Add Custom Entity Type.
- Enter the information for your entity type.
- Entity Type Name
- ID: this will be automatically set based on the name, but you can modify it if desired.
- Plural Entity Type Name: This is how multiple entities of this type will be referred to throughout the Knowledge Graph.
- Description (optional)
- If you're using alternate language profiles, add translations to your custom entity type. Click Add translation on the Name, Plural Name, or Description setting.
- Choose your desired language and enter the translated value. Click Save or Save & Add Another to add another translation to the same setting.
- When finished, click Create Custom Entity Type in the lower right.
Recommended Entity Types
Below are the recommended entity types for businesses across different industries. Depending on your use case, you might choose to omit some of these types, enable more, or create your own.
Healthcare
A business in the healthcare industry might have these goals for its Knowledge Graph:
- Store data for their doctors, hospitals, departments, and other facilities
- Build webpages for healthcare professionals and facilities
- Create FAQs to appear on facility webpages
- List available job openings at facilities
- Create a search experience to reflect all their healthcare professionals, facilities, specialties treated, and insurance accepted (and allow users to filter their search results by these categories)
To do this, we recommend enabling these entity types:
- Healthcare Professionals
- Healthcare Facilities
- Jobs
- FAQs
- Specialties (Custom): Many healthcare businesses choose to create a custom type for Specialties if they want to have landing pages or search results entirely dedicated to specialties, procedures, or conditions that their professionals or facilities treat
Financial services
A business in the finance industry might have these goals for its Knowledge Graph:
- Store data for their branches and professionals, such as financial advisors, loan officers, etc.
- Build pages for each financial professional
- Feature branches, professionals, and available jobs in Search
To do this, we recommend enabling these entity types:
- Location
- Financial Professional
- Job
Food service
A restaurant franchise might have these goals for its Knowledge Graph:
- Store data for their restaurants and sync menus
- Build pages for restaurants and services at each restaurant (such as delivery or catering)
- Feature promotional offers in search and on restaurant webpages
- List jobs at their restaurant locations and their corporate headquarters
To do this, we recommend enabling these entity types:
- Restaurant
- Location (for corporate offices)
- Menu ECL
- Job
- Special Offers (Custom)