Available for customers with a paid Scout subscription only.

The Map View allows you to visually interact with your locations and zoom in or out to find different trends across various regions. The Map view will reflect six key metrics: Overall Win Rate, AI Win Rate, Google Win Rate, Google Rank, AI Rank, and AI Brand Sentiment.

As you zoom out, you can see metrics for an entire state, region, or country. If you zoom in, you can see metrics for a city, neighborhood, or single location.

Each hexagon represents a segment of the map with at least one location (pin), and you can click on a hexagon or pin to filter the data to only the selected location(s). If a hexagon has more than one location, the number appears next to the black dot when zoomed out. Each hexagon is color-coded based on the health of the selected metric. 

You can select one of these metrics from the drop-down menu to view the performance of that metric for the set of locations in the map, and updates as you move around.

You can click View Performance Details under a given metric to view additional details about that metric and drill deeper on their corresponding pages.

Map Filtering

You can manually filter the map by location or category, based on information from your Knowledge Graph. For location filtering, click on the Locations filter and select the locations (entities), folders, or labels you want to filter for. For categorical filtering, click the keyword filter (defaults to All Primary Keywords) and select the categories to filter for.