Scanning Methodology

Scout does not use any PII or other personal information to scan locations and gather data. Instead, Scout scans each location and the surrounding competitors using keywords that match the location’s brand name and the Google primary category in the Yext Knowledge Graph.

Scout divides the map into small hexagons, and scans each location's hexagon to find that location and its competitors. On average, a location will be about 2 miles away from the scan point.

To see the types of questions or keywords Scout asks Google or AI to get data for your performance metrics, click x keywords in purple at the top of the Visibility Report in either view.

Scout is available for locations in all countries worldwide. Standard location scans follow the same global footprint as the broader Yext platform. Note that Discovery scans continue to follow their own geographic availability.