Scout does not use any PII or other personal information to scan locations and gather data. Instead, Scout scans each location and the surrounding competitors using keywords that match the location’s brand name and Primary Categories in the Yext Knowledge Graph.

Scout picks a point within an approximately 2 mile radius of the location and scans surrounding competitors, allowing for an accurate representation of nearby competition regardless of zip code or other geographical factors. Scout scans a location based on the hexagon it’s located in, allowing for an accurate representation of nearby competition regardless of zip code or other geographical factors.

To see the types of questions or keywords Scout asks Google or AI to get data for your performance metrics, click x keywords in purple at the top of the Visibility Report in either view.