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How to Leverage Scout Data via MCP: Key Use Cases for Partners

Who does this article apply to?

  • Enterprise, Partner, and Small Business accounts.
  • Accounts in all regions.

How To Leverage Scout Data 

Scout gives you the data to walk into every client conversation with specific, relevant insights about their market and a clear plan for what to do next.

Use the Scout MCP to share personalized insights with customers based on their business needs. Use the Scout API to embed visibility data into your own product and build the reporting and recommendation workflows your clients rely on. You can also use the MCP & API for prospecting and retention. 

MCP Key Use Cases & Example Prompts 

Use the Scout MCP and Scout API to drive client value, win new business, and retain accounts. The prompts below are starting points for the Scout MCP across each use case.

Prospecting 

Every scan surfaces up to 19 local competitors with measurable visibility data, giving you a ready-made pipeline of warm leads. 

  • "Who are the top competitors showing up near this client's location?"
  • "Which nearby competitors have the biggest visibility gaps I could address?"
  • "Show me the visibility performance of the top 5 competitors near this location."

Client Reporting

Generate plain-language summaries, competitive context, and prioritized recommendations to share directly in client conversations.

  • "Give me a plain-language summary of this client's scan results that I can share in a meeting."
  • "What is the single most impactful thing this client could fix based on the data?"
  • "How is this client performing compared to competitors in their market?"

Retention

Use visibility trends and performance signals to proactively demonstrate value and flag at-risk accounts before renewal conversations.

  • "Show me which clients have seen the biggest visibility improvements since their last scan so I can reinforce value before renewal."
  • "Which of my clients are most at risk - who has seen visibility decline or been overtaken by a competitor recently?"
  • "What measurable progress has this client made since they started with us?"

 

Single-Location Clients

Use Scout to serve your single-location SMB clients with local competitor data and instant insights ready to share in any meeting, or proactively share reports over email.

Brand Visibility

Win rate, visibility trends, and benchmark comparison against nearby competitors. 

  • "Summarize my client's visibility performance across search and AI surfaces."
  • "How has their win rate changed over the last 12 weeks?"
  • "How are they performing relative to competitors in their market right now?"

Competitive Benchmarking

See exactly which local competitors are outranking your client and where the gaps are widest.

  • "Which competitors outrank this business most often across tracked searches?"
  • "Where is the widest gap between this business and its top competitor?"
  • "What is the top-ranked competitor doing differently in their profile?"

AI Performance

Understand how your client appears across AI models (ChatGPT, Claude, Gemini, Perplexity), and whether they're showing up at all.

  • "How does this business's AI rank compare across ChatGPT, Claude, Gemini, and Perplexity?"
  • "Are AI citations for this business growing or shrinking, and which sources are driving them?"
  • "How is this business being perceived by AI and what themes are coming up?"

Keyword Analysis

See which searches this client wins and where nearby competitors are taking the top spot.

  • "Which tracked keywords are performing the weakest for this client?"
  • "Which keywords are competitors winning that this business is not?"
  • "Where is this business losing visibility on its most important search terms?"

Visibility Driver Diagnostics

Identify which profile gaps among reviews, listings, pages, and social are hurting performance and what to fix first.

  • "What are the biggest reasons for this location's underperformance?"
  • "Are there gaps in reviews, listings, social, or pages that are impacting visibility?"
  • "Show me a visual breakdown of the areas for improvement for this client."

Recommended Actions

Prioritized, signal-based recommendations ranked by impact.

  • "What should this client prioritize to improve their visibility?"
  • "Give me a plain-language 90-day action plan for this client based on Scout data."
  • "Which fixes will have the biggest impact on this client's visibility?"

 

Multi-Location Clients

For franchise brands, regional chains, and multi-location businesses, use Scout to surface what's happening across every market and route the right work to the right teams.

Brand Visibility 

Understand where the brand is gaining ground and where it's losing.

  • "Summarize this brand's visibility performance across search and AI surfaces."
  • "How has this brand’s overall win rate changed over the last 12 weeks?"
  • "How is this brand performing relative to the benchmark across all locations?"

Location and Geographic Performance

Surface the strongest and weakest markets. Visualize performance geographically to identify underperforming clusters, white space, and expansion opportunities.

  • "Which locations need the most attention right now?"
  • "Where is performance strongest and weakest across this brand's location footprint?"
  • "Which markets show the strongest geographic concentration of underperformance?"
  • "Which locations are unranked and why?"

Competitive Benchmarking

See which competitors outrank the brand most often and where the gaps are widest across markets.

  • "Which competitors outrank this brand most often across tracked searches?"
  • "Where is the gap widest between this brand and the competitive benchmark?"
  • "Which competitor is winning the most searches where this brand also appears?"

AI Performance

Understand how the brand appears across AI models at scale, including rank, share of voice, citation sources, and sentiment across all locations.

  • "How does this brand's AI rank compare across ChatGPT, Claude, Gemini, and Perplexity?"
  • "Are AI citations growing or shrinking across this brand's locations, and which sources are driving them?"
  • "How is this brand being perceived by AI and what themes are surfacing most often?"

Keyword Analysis

Identify which tracked queries are driving visibility across the portfolio and where competitors are taking share.

  • "Which tracked keywords are performing the weakest across this brand's locations?"
  • "Which keywords are competitors winning that this brand is not?"
  • "Where is this brand losing visibility on its most important search terms?"

Visibility Driver Diagnostics

Identify which digital presence gaps correlate with weaker visibility across the location set. Surface patterns by market or region.

  • "What are the biggest visibility drivers for this brand's lower-performing locations?"
  • "Are reviews, listings, or pages gaps concentrated in certain markets?"
  • "Which digital presence gaps are most associated with weaker visibility across locations?"

Recommended Actions

Prioritized recommendations by location, ranked by impact and routable by territory or issue category.

  • "What should be prioritized first to improve visibility across this brand's locations?"
  • "Which issue categories are most widespread across locations?"
  • "Which locations have the most critical recommended actions right now?"

Trend Analysis

Track how visibility metrics move over time across the full portfolio. Correlate movement with operational changes to show clients what's working.

  • "How has this brand's win rate trended over the last 12 weeks?"
  • "How has AI rank changed since this brand updated its local pages?"
  • "Which metrics are moving most meaningfully right now?"

Metric Reference

The full metric catalog is the source of truth for metric definitions. Use the metricCatalog endpoint in the API to retrieve the full catalog and interpret metrics before using them. 

Metrics are organized into the following categories. Full documentation can be viewed here:

  • Visibility & Ranking (8 metrics)
  • AI Performance (9 metrics)
  • Reviews & Reputation (23 metrics)
  • Google Business Profile Listings (30 metrics)
  • Website & Local Pages (8 metrics)
  • Actions (1 metric)

As a reminder, we recommend verifying every number, date, and named entity against the Scout API or UI to verify the accuracy of MCP-generated responses.

Limitations 

Scout data shows visibility signals, not business outcomes. Statements like "Your win rate improved" and "you're appearing in more searches" are accurate. However, statements like "This will increase revenue by X%" are not supported and should be avoided. Do not use Scout data alone to make claims about ROI, attribution, or guaranteed lift.

 

Example Reports

Below, we have attached example reports that you can generate via the MCP to help you understand what's possible. One is an AI Visibility Report that showcases a brand's performance, and the other is a Monday Morning report that provides a health report and a prioritized list of actions to take to improve visibility.