Yext Analytics includes a set of standard actions that can be configured and tracked out-of-the-box using the Events API.

Each standard action maps to one of four mutually exclusive action types. A CLICK cannot be an IMPRESSION, and vice versa. Action types control which aggregate metric the data is included in — for example, all actions with type CLICK are aggregated in click metrics.

The four action types are:

• CLICK
• IMPRESSION
• VIEW
• OTHER

The table below lists all standard actions and their corresponding action types.