This reference covers the Conversion metrics available in Report Builder and the Analytics API.

Note: The BUSINESS dimension is required for all Conversion metrics. Add PARENT_ACCOUNT to enable the /all/ endpoint in the API.

Average Conversion Value

Description: The average value of a conversion. Calculated as the total monetary value of your conversions divided by the total number of conversions.

Request ID: AVERAGE_CONVERSION_VALUE

Response ID: AVERAGE_CONVERSION_VALUE

Data Type: Float

Example Response Value: 123.45

Example Response:

{
  "day": "2026-07-26",
  "AVERAGE_CONVERSION_VALUE": 123.45
}

Compatible Dimensions:

• BUSINESS (Required)
• PARENT_ACCOUNT (Required to support /all/ in the API)
• DAYS
• WEEKS (Dimension only)
• MONTHS (Dimension only)
• QUARTERS (Dimension only)
• DAY_OF_WEEK (Dimension only)
• WEEK_NUMBER (Dimension only)
• ENTITIES / ENTITY_IDS / LOCATION_IDS
• ENTITY_TYPES
• FOLDERS / FOLDER_IDS
• LOCATION_LABELS
• DEVICE_CLASS
• IS_HUMAN
• REFERRER_URL

Click Count

Description: The count of all clicks across your online properties. Includes any Search clicks, Pages clicks (including custom Pages events), and Listings clicks (including Yelp, Facebook, Google, and the rest of the publisher network).

Request ID: CLICK_COUNT

Response ID: CLICK_COUNT

Data Type: Integer

Example Response Value: 12345

Example Response:

{
  "day": "2026-07-26",
  "click_count": 12345
}

Compatible Dimensions:

• BUSINESS (Required)
• PARENT_ACCOUNT (Required to support /all/ in the API)
• DAYS
• WEEKS (Dimension only)
• MONTHS (Dimension only)
• QUARTERS (Dimension only)
• DAY_OF_WEEK (Dimension only)
• WEEK_NUMBER (Dimension only)
• ENTITIES / ENTITY_IDS / LOCATION_IDS
• ENTITY_TYPES
• FOLDERS / FOLDER_IDS
• LOCATION_LABELS
• DEVICE_CLASS
• IS_HUMAN
• REFERRER_URL

Conversion Count

Description: The count of all conversion events across your online properties. An analytics event must have an associated monetary value (which can be zero) to be classified as a conversion event.

Request ID: CONVERSION_COUNT

Response ID: CONVERSION_COUNT

Data Type: Integer

Example Response Value: 12345

Example Response:

{
  "day": "2026-07-26",
  "conversion_count": 12345
}

Compatible Dimensions:

• BUSINESS (Required)
• PARENT_ACCOUNT (Required to support /all/ in the API)
• DAYS
• WEEKS (Dimension only)
• MONTHS (Dimension only)
• QUARTERS (Dimension only)
• DAY_OF_WEEK (Dimension only)
• WEEK_NUMBER (Dimension only)
• ENTITIES / ENTITY_IDS / LOCATION_IDS
• ENTITY_TYPES
• FOLDERS / FOLDER_IDS
• LOCATION_LABELS
• DEVICE_CLASS
• IS_HUMAN
• REFERRER_URL

Total Conversion Value

Description: The total monetary value of your conversions.

Request ID: TOTAL_CONVERSION_VALUE

Response ID: TOTAL_CONVERSION_VALUE

Data Type: Float

Example Response Value: 123.45

Example Response:

{
  "day": "2026-07-26",
  "total_conversion_value": 123.45
}

Compatible Dimensions:

• BUSINESS (Required)
• PARENT_ACCOUNT (Required to support /all/ in the API)
• DAYS
• WEEKS (Dimension only)
• MONTHS (Dimension only)
• QUARTERS (Dimension only)
• DAY_OF_WEEK (Dimension only)
• WEEK_NUMBER (Dimension only)
• ENTITIES / ENTITY_IDS / LOCATION_IDS
• ENTITY_TYPES
• FOLDERS / FOLDER_IDS
• LOCATION_LABELS
• DEVICE_CLASS
• IS_HUMAN
• REFERRER_URL