This reference covers the Pages metrics available in Report Builder and the Analytics API.
Call to Action Clicks
Description: The number of times someone clicked a call to action on your Store Pages.
Request ID: STOREPAGES_CALLTOACTIONCLICKS
Response ID: Call to Action Clicks
Data Type: Integer
Example Response Value: 0
Example Response: {"day": "2015-10-20", "Call to Action Clicks": 0}
Compatible Dimensions:
VISITOR_ID_METHODVISITOR_NAMEWEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMES
Clicks to Website
Description: The number of times someone clicked to go to your website from your Store Pages.
Request ID: STOREPAGES_CLICKSTOWEBSITE
Response ID: Clicks to Website
Data Type: Integer
Example Response Value: 0
Example Response: {"day": "2015-10-20", "Clicks to Website": 0}
Compatible Dimensions:
VISITOR_ID_METHODVISITOR_NAMEWEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMES
Driving Directions
Description: The number of times someone clicked for directions on your Store Pages.
Request ID: STOREPAGES_DRIVINGDIRECTIONS
Response ID: Driving Directions
Data Type: Integer
Example Response Value: 0
Example Response: {"day": "2015-10-20", "Driving Directions": 0}
Compatible Dimensions:
VISITOR_ID_METHODVISITOR_NAMEWEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMES
Google Search Average Position
Description: The average position of your highest-ranking Pages result when it appeared in search results on Google.
Request ID: GSC_POSITION
Response ID: Google Search Average Position
Data Type: Float
Example Response Value: 7.07
Example Response: {"Google Search Average Position": 7.07, "day": "2017-01-13"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMES
Google Search Click Through Rate
Description: The percentage of times users clicked on links to your Pages when they appeared in search results on Google.
Request ID: GSC_CTR
Response ID: Google Search Click Through Rate
Data Type: Float
Example Response Value: 0.01
Example Response: {"Google Search Click Through Rate": 0.01, "day": "2017-01-13"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Google Search Clicks
Description: The number of times a user clicked through to your Pages from anywhere on the Google Search results page.
Request ID: GSC_CLICKS
Response ID: Google Search Clicks
Data Type: Integer
Example Response Value: 17
Example Response: {"Google Search Clicks": 17, "day": "2017-01-13"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Google Search Impressions
Description: The number of times a link to your Pages appeared anywhere on a Google Search results page.
Request ID: GSC_IMPRESSIONS
Response ID: Google Search Impressions
Data Type: Integer
Example Response Value: 1166
Example Response: {"Google Search Impressions": 1166, "day": "2017-01-13"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Page Views
Description: The number of page views on your Store Pages.
Request ID: STOREPAGES_PAGEVIEWS
Response ID: Page Views
Data Type: Integer
Example Response Value: 6
Example Response: {"Page Views": 6, "day": "2015-10-20"}
Compatible Dimensions:
DAYSVISITOR_ID_METHODVISITOR_NAMEWEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMES
Sessions
Description: The number of unique visitors (sessions) to your Store Pages.
Request ID: STOREPAGES_SESSIONS
Response ID: Sessions
Data Type: Integer
Example Response Value: 1
Example Response: {"Sessions": 1, "day": "2015-10-20"}
Compatible Dimensions:
VISITOR_ID_METHODVISITOR_NAMEWEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMES
Taps to Call
Description: The number of times someone clicked to make a phone call from your Store Pages.
Request ID: STOREPAGES_PHONECALLS
Response ID: Taps to Call
Data Type: Integer
Example Response Value: 0
Example Response: {"Taps to Call": 0, "day": "2015-10-20"}
Compatible Dimensions:
VISITOR_ID_METHODVISITOR_NAMEWEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMES
Event: {EVENT_TYPE}
Description: The number of times a Store Pages custom event occurred. Replace {EVENT_TYPE} with the custom event name.
Request ID: STOREPAGES_EVENT_{EVENT_TYPE}
Response ID: Event: {EVENT_TYPE}
Data Type: Integer
Example Response Value: 100
Compatible Dimensions:
VISITOR_ID_METHODVISITOR_NAMEWEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMES