This reference covers the Search Tracker metrics available in Report Builder and the Analytics API. Search Tracker recognizes four search result types and groups metrics into categories based on how results are analyzed.
Search Result Types
- Knowledge Card: A separate panel with featured information about a search
- Local Pack: A panel of local business listings that appears in response to search queries, based on the browser location of the user
- Organic Results: Standard blue-link results, not including ads
- Ads: Promoted blue-link results surfaced at the top of the SERP
Metric Categories
| Category | Metrics | Description |
|---|---|---|
| Existed | Knowledge Card Existed, Local Pack Existed | Indicates whether a particular result type appeared in search results. |
| Presence | Ad Presence, Local Pack Presence | The percentage of times your location appeared in a particular result type when that result type existed. |
| Average Position | Average First Match Position, Average First Local Pack Position, Average First Organic Match Position | The position of the first match of your location on the SERP or within a particular result type. |
| Share of Search | Share of Search, Local Pack Share of Search, Organic Share of Search | A percentage representing the likelihood your location will be clicked on a SERP, based on position and result type. |
Ad Matches
Description: The total number of ads matched to the location or one of its competitors. The Ad Matches and Ad Presence metrics include ads for your locations and competitors. To view data for just your own ads, or to filter to a specific competitor, use these metrics with the Competitor dimension and filter in Report Builder.
Request ID: IST_AD_MATCHES
Response ID: Ad Matches
Data Type: Integer
Example Response Value: 1
Example Response: {"Ad Matches": 1, "day": "2017-03-03"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Ad Presence
Description: The percentage of searches in which at least one ad appeared for the location or one of its competitors. The Ad Matches and Ad Presence metrics include ads for your locations and competitors. To view data for just your own ads, or to filter to a specific competitor, use these metrics with the Competitor dimension and filter in Report Builder.
Request ID: IST_AD_PRESENCE
Response ID: Ad Presence
Data Type: Float
Example Response Value: 100
Example Response: {"Ad Presence": 100.0, "day": "2017-03-03"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Average First Local Pack Match Position
Description: The average position of the first match in the local pack in the search engine results page, when one exists.
Request ID: IST_AVERAGE_FIRST_LOCAL_PACK_MATCH_POSITION
Response ID: Average First Local Pack Match Position
Data Type: Float
Example Response Value: 0
Example Response: {"day": "2017-03-07", "Average First Local Pack Match Position": 0.0}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Average First Match Position
Description: The average position of the first match in either the local pack or organic results in the search engine results page, when one exists.
Request ID: IST_AVERAGE_FIRST_MATCH_POSITION
Response ID: Average First Match Position
Data Type: Float
Example Response Value: 0
Example Response: {"Average First Match Position": 0.0, "day": "2017-03-07"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Average First Organic Match Position
Description: The average position of the first match in the organic results in the search engine results page, when one exists.
Request ID: IST_AVERAGE_FIRST_ORGANIC_MATCH_POSITION
Response ID: Average First Organic Match Position
Data Type: Float
Example Response Value: 2.6
Example Response: {"day": "2017-03-07", "Average First Organic Match Position": 2.6}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Average Local Pack Number of Results
Description: The average number of results in the local pack when it appears in a search engine results page.
Request ID: IST_AVERAGE_LOCAL_PACK_NUMBER_OF_RESULTS
Response ID: Average Local Pack Number of Results
Data Type: Float
Example Response Value: 3.71
Example Response: {"Average Local Pack Number of Results": 3.71, "day": "2017-03-07"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Average Local Pack Position
Description: The average position of the local pack when it appears in a search engine results page.
Request ID: IST_AVERAGE_LOCAL_PACK_POSITION
Response ID: Average Local Pack Position
Data Type: Float
Example Response Value: 1.28
Example Response: {"Average Local Pack Position": 1.28, "day": "2017-03-07"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Event Matches per Search
Description: Matches per search for events.
Request ID: ST_EVENT_MATCHES_PER_SEARCH
Response ID: Event Matches per Search
Data Type: Float
Example Response Value: 0.5
Example Response: {"day": "2018-05-15", "Event Matches per Search": 0.5}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Event Rich Snippet Presence
Description: The percentage of times your event appeared in an event rich result when one was shown.
Request ID: ST_EVENT_RICH_RESULT_PRESENCE
Response ID: Event Rich Snippet Presence
Data Type: Float
Example Response Value: 0
Example Response: {"Event Rich Snippet Presence": 0.0, "day": "2018-05-15"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Event Share of Intelligent Search
Description: An estimate of the percentage of times a user will choose your event from the search results page. See Share of Intelligent Search below for details on how this metric is calculated.
Request ID: ST_EVENT_SHARE_OF_INTELLIGENT_SEARCH
Response ID: Event Share of Intelligent Search
Data Type: Float
Example Response Value: 18.81
Example Response: {"day": "2018-05-15", "Event Share of Intelligent Search": 18.81}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Knowledge Card Existed
Description: The percentage of times a knowledge card appeared in search results.
Request ID: IST_KNOWLEDGE_CARD_EXISTED
Response ID: Knowledge Card Existed
Data Type: Integer
Example Response Value: 10
Example Response: {"day": "2017-03-07", "Knowledge Card Existed": 10}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Local Pack Existed
Description: The percentage of times a local pack appeared in search results.
Request ID: IST_LOCAL_PACK_EXISTED
Response ID: Local Pack Existed
Data Type: Integer
Example Response Value: 9
Example Response: {"Local Pack Existed": 9, "day": "2017-03-07"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Local Pack Presence
Description: The percentage of times your business appeared in a local pack when one was shown.
Request ID: IST_LOCAL_PACK_PRESENCE
Response ID: Local Pack Presence
Data Type: Float
Example Response Value: 0
Example Response: {"Local Pack Presence": 0.0, "day": "2017-03-07"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Local Pack Share of Search
Description: The share of search for all local pack matches in the search engine results page.
Request ID: IST_LOCAL_PACK_SHARE_OF_SEARCH
Response ID: Local Pack Share of Search
Data Type: Float
Example Response Value: 0
Example Response: {"Local Pack Share of Search": 0.0, "day": "2017-03-07"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Matches per Search
Description: The total number of matches on the first page of the search engine results.
Request ID: IST_MATCHES_PER_SEARCH
Response ID: Matches per Search
Data Type: Float
Example Response Value: 1.28
Example Response: {"Matches per Search": 1.28, "day": "2019-01-04"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Organic Share of Search
Description: The share of search for all organic matches in the search engine results page.
Request ID: IST_ORGANIC_SHARE_OF_SEARCH
Response ID: Organic Share of Search
Data Type: Float
Example Response Value: 9.49
Example Response: {"Organic Share of Search": 9.49, "day": "2017-03-07"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Search Requests
Description: The number of search requests that were successfully analyzed.
Request ID: IST_SEARCH_REQUESTS
Response ID: Search Requests
Data Type: Integer
Example Response Value: 75
Example Response: {"day": "2017-03-07", "Search Requests": 75}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Share of Intelligent Search
Description: An estimate of the percentage of times a user will choose your location from the search results page. Share of Intelligent Search calculates the likelihood that a search result is clicked based on weighted criteria, including the position of the result on the SERP, the result type (knowledge card and local pack results are weighted more than organic results), and the quantity and types of other results shown. Clicks on ads do not contribute to Share of Intelligent Search.
Request ID: IST_SHARE_OF_INTELLIGENT_SEARCH
Response ID: Share of Intelligent Search
Data Type: Float
Example Response Value: 12.24
Example Response: {"Share of Intelligent Search": 12.24, "day": "2017-03-07"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL
Total Matches
Description: The total number of matches on the first page of the search engine results.
Request ID: IST_TOTAL_MATCHES
Response ID: Total Matches
Data Type: Integer
Example Response Value: 1297
Example Response: {"Total Matches": 1297, "day": "2019-01-04"}
Compatible Dimensions:
WEEK_NUMBERWEEKSACCOUNT_IDSFOLDER_NAMESLOCATION_NAMESMONTHS_RETAIL