This reference covers the social metrics available in Report Builder for accounts using basic posting features in Listings.

Facebook Page Impressions

Description: The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, and other content or information on your Page.

Note: The calculation for this metric was updated on November 10, 2025 due to the Facebook metric deprecation. The new calculation displays in existing reports for dates after November 5, 2025.

Request ID: FACEBOOK_IMPRESSIONS

FB API ID: page_impressions

Response ID: Facebook Page Impressions

Data Type: Integer

Example Response Value: 35

Example Response: {"Facebook Page Impressions": 35, "day": "2015-12-21"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES
• FACEBOOK_IMPRESSION_TYPE

Facebook Page Views

Description: The number of times your Page's profile was viewed by logged-in and logged-out users.

Request ID: FACEBOOK_PAGE_VIEWS

FB API ID: page_views_total

Response ID: Facebook Page Views

Data Type: Integer

Example Response Value: 30

Example Response: {"Facebook Page Views": 30, "day": "2015-12-21"}

Compatible Dimensions:

• AGE
• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Facebook Page Total Check Ins

Description: The total number of consumers who have checked into your business, along with the people tagged as being with them when checking in.

Request ID: fb_page_places_checkin_total_unique

FB API ID: page_places_checkin_total_unique

Response ID: Facebook Page Total Check Ins

Data Type: Integer

Example Response Value: 10

Example Response: {"Facebook Check-ins": 10, "day": "2015-12-21"}

Compatible Dimensions:

• AGE
• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Google User Photos

Description: The number of photos uploaded by Google users (consumers) to your Google listing.

Request ID: GOOGLE_USER_PHOTOS

Response ID: Google User Photos

Data Type: Integer

Example Response Value: 9

Example Response: {"Google User Photos": 9, "day": "2018-09-07"}

Compatible Dimensions:

• WEEK_NUMBER
• WEEKS
• ACCOUNT_IDS
• FOLDER_NAMES
• LOCATION_NAMES

Post Count (Social Entity Posts)

Description: Count of individual social posts on your business's location pages. A social entity post is defined as one post shared to one page on one publisher.

Request ID: SOCIAL_POST_LOCATION_COUNT

Response ID: Post Count (Social Entity Posts)

Data Type: Integer

Example Response Value: 100

Example Response: {"DAYS": "2024-03-06","SOCIAL_POST_LOCATION_COUNT": 15}

Compatible Dimensions:

• ALL_ENTITIES
• COUNTRY
• ENTITY_TYPE
• FOLDERS
• LABELS
• DAYS_OF_WEEK
• DAYS
• MONTHS
• QUARTERS
• WEEKS
• POST_COUNT
• POST_TITLE
• SOCIAL_POST_AUTHOR_EMAIL
• SOCIAL_POST_LOCATION_URL
• SITES