Yext Listings syncs facts about businesses to 200+ publishers in the Publisher Network. Yext ensures listing accuracy by periodically scanning information on entities in the Knowledge Graph and comparing it to the corresponding listings across the Publisher Network.

This document details how listing accuracy is determined, which publishers and fields are supported, and details on what occurs when a data mismatch is found.

Listings Scanning Process

Publisher data is scanned for accuracy in two ways:

• A real-time scan is initiated every time an entity is updated in Yext and that change is sent to the Publisher Network.
• A backup scan runs automatically, regardless of changes made to entities. High-trafficked publishers like Google are scanned very frequently; publishers with less traffic are scanned less frequently.

The latest data collected from the scanning process is compared with the data in the Knowledge Graph to determine listing accuracy, flag any data mismatches, and flag potential duplicate listings.

Duplicate Listings

Yext identifies potential duplicate listings by comparing the Name, Address, and Phone Number fields. The likelihood of a listing being a duplicate is weighted in two ways:

• By exact match: Yext determines whether a field match between a listing and a potential duplicate is exact or partial. Exact matches are given more weight. For example, two listings with a Name field of "Pat's Pizza & Pub" is a stronger indicator of a duplicate than "Pat's Pizza & Pub" vs. "Pat Pizza and Pub."
• By field: Exact matches on Phone Number and Address are considered stronger indicators of a duplicate listing.

For more on managing potential duplicate listings, see the Duplicate Suppression training unit.

Listing Details

Once a listing is scanned, the results are displayed on the Listing Details under the Field Accuracy tab. Listing Details can be accessed by clicking the publisher icon next to a listing on the All Listings page.

Fields are separated into collapsible sections for Mismatches and Matches, with mismatched fields displaying first.

The following columns are displayed for each field:

• Field: The display name of the field in the Knowledge Graph.
• Entity Data: The current value stored in the platform for this field.
• Publisher Data: The latest verified publisher data.

Note that if a field is not supported by a certain publisher, it will not display in the table.

The table will only appear if the listing has a status of Synced. If the listing has a status of Processing, Opted Out, or Not Synced, only the current listing status will be displayed on the Listing Detail page.

Data Mismatch Details

• If a field in the Knowledge Graph is blank and the publisher data is not, you will see <No value> in the Entity Data column.
• If a field in the Knowledge Graph is filled out and the publisher data is blank, you will see <No value> in the Publisher Data column.

Other Actions

Click the three-dot menu in the top right corner of the Listing Details modal to access:

• View Listing: View the listing on the publisher site.
• Force Sync: Resend data from the platform to the publisher.
• Escalate Listing: Escalate the listing to Yext Support.
• Match Listing: Fetch the publisher data and re-verify.
• Opt In / Opt Out: Opt this listing in or out to the publisher.

Supported Publishers and Fields

Listings accuracy is supported globally. However, not all publishers support real-time scanning or provide a time-of-receipt of the exact data they are showing on their listings, so accuracy verification is not available for some publishers.

For listings in languages other than English, the system may be prone to lower determination of accuracy. This may occur on fields where formatting typically varies by country (such as Address, Postal Code, Phone Number, etc.)

Data Mismatches

Data mismatches occur when the data on an entity in the Knowledge Graph and the data on a corresponding listing do not match.

Listings Accuracy in Report Builder

See the Location Listings Metrics reference for details on the Listings Accuracy metric.

Publisher-Specific Logic

Publishers often transform data when syncing with listings.

Apple

• May remove geomodifiers from business names
• Does not allow tracking parameters on URLs

Facebook

• Does not accept the Name field from Yext
• Any desired changes need to be updated directly on the Facebook listing

Yelp

• Frequently interchanges http and https in the Website field

Data Transform Logic

Name

Address

This refers to the combination of the address and address2 fields in Yext.

Hours

Country Code

Phone

Website URL

Lat/Long

The Lat/Long field is verified by checking the distance between two sets of coordinates:

• Visible address (e.g., non-service area business): coordinates must be less than 500 meters apart.
• Hidden address (e.g., service area business): coordinates must be less than 5,000 meters (5 km) apart.

City

Region

Postal Code

Closed Status