Location Hour Types

Standard Hours

Google Business Profile accepts the hours field from Yext for the base hours for a location. See Google Guidelines for best practices.

Individuals with multiple locations that fail to provide hours risk being flagged as duplicates.

Holiday Hours

For details on how holiday hours work on Google, including timing, display behavior, and the importance of confirming regular hours on official holidays, see Holiday Hours on Publishers.

Missing Hours

Google can occasionally choose not to display hours for categories that shouldn't have business hours. These businesses include:

• Businesses that are always available by appointment (e.g., towing services)
• Businesses that are always open (e.g., emergency departments, hotels)
• Schools and educational categories
• Hotels and Motels
• Movie Theaters and Event Venues
• Transportation services
• Airports
• Natural features

Additional Hours Types

You can specify unique hours of operation for options such as delivery, drive-through, and more.

For example, your bank branch might be open from 9am - 5pm on Monday, but your bank Drive-through is available from 8:30am - 6pm.

Some businesses have more than one set of hours displayed in the Google Knowledge Card (regular hours and additional hours). Additional hours can appear on Knowledge Cards for one of three reasons:

1. Yext synced this data through Listings.
2. Google derived this data for services that occur at the same location. This most commonly comes from Google pulling information from a location's webpage.
3. The location has departments or linked listings that also have hours data.

Yext recommends adding additional hours to the Knowledge Graph to ensure they are accurate and up to date on Google.

Note: You must have the correct entity type AND Google category to use specific hours types.

Open/Close Status and Flags

Open Status

Setting an entity's Closed field to No will send an "Open" status to Google.

Permanently Closed Status

Setting an entity's Closed field to Yes will send a "Permanently Closed" status to Google, which displays a permanent closed banner on the Google listing.

To close a location permanently:

1. Navigate to the Closed field for your listing and select Yes.
2. Make sure there is no entry for the Hours (Temporarily Closed) field.

For more recommendations, see Close a Location Permanently.

Temporarily Closed Status

There are two ways to set a temporarily closed status.

Option 1: Set Up Temporarily Closed Field and Future Re-open Date

Setting the Hours (Temporarily Closed) field to Yes (by checking the Temporarily Closed box) AND setting a re-open date in the future will always send a "Temporarily Closed" status to Google. When the reopen date passes, Yext will automatically send an "Open" status to Google and clear the Temporarily Closed field.

Note: This ignores the Closed Flag setting.

Option 2: Set Hours as Closed

Setting all days of the week as Closed will cause Yext to send a "Temporarily Closed" status to Google.

Note: If the reopen date or month is set to a date in the future, Yext will send an "Open" status instead.

Temporarily Closed Flag on Google Business Profile:

If a location is closed for over two weeks it is eligible to have a temporarily closed flag added to the Maps listing and Knowledge Card.

For steps, see the Close a Location Temporarily help article.

Unspecified Hours (Open with No Main Hours)

Leaving hours as unspecified in Yext will clear out the hours on Google.

If Yext matches to a listing with hours but the hours field is not explicitly set in Yext, the hours will be wiped in Google Business Profile and an "Open with no main hours" status will be set. This will happen even if the Closed field is unspecified.

This does not apply to additional hours fields such as driveThroughHours, dineInHours, etc.

To remove all location hours (e.g., for a location that is by appointment only):

1. Navigate to the Closed field for your listing and select No.
2. Navigate to the hours fields.
3. Uncheck Specify hours.
4. Click Continue when the warning flag appears.

This will remove all existing hours in the Knowledge Graph and on Google while maintaining an open status. Your Google listing will show neither as open nor closed.

Coming Soon

To set up a "Coming Soon" location:

1. Navigate to the Closed field for your listing and select No.
2. Create a custom field called Open Month with the ID set to c_openMonth.
3. Input a date in the Open Month field.

Hours "Updated by Business" Tag on Google Business Profile

"Updated X days ago"

• This tag appears when hours have been changed via the Google Business Profile API.
• This tag will not show if the hours are confirmed (not changed) via the API.

"Confirmed X days ago"

• This tag only appears when hours are changed via the Google Business Profile UI.

Note: Both tags only display for about a month after the most recent update.

Hours Limitations

• Syncing additional hours requires primary hours to be set.
• You can send more than one set of hours to an entity as long as it is supported by the GBP category.
• Only the existing list of Google-provided hours types will sync to Google. Custom hours types are not supported.
• Some hours types are not supported by all GBP categories. If a set of additional hours is not supported based on the entity's GBP category, the entity will be flagged with an Unavailable Warning. Primary hours data and all other fields will continue to sync as normal.
• Holiday hours and the Temporarily Closed flag for additional hours field types (e.g., drive-through, dine-in) will not be sent to Google as they are not currently supported.