Action Center and Scout are closely related, but serve different purposes. Scout is primarily for analyzing search performance data while the Action Center is for acting on insights from that data. Some actions are driven by Scout benchmark data. 

Scout benchmark-driven data lets you know how you are doing in comparison to your competitors. It doesn't just tell you what you are missing, it tells you where your performance needs improving in order to stay competitive. For example, a non benchmark-driven action might be to write a social post for 100 locations. A benchmark-driven action gives you more precision, telling you that 12 locations are significantly behind in the number of posts published this month in comparison to local competitors. With this information you can better prioritize your tasks and more effectively close gaps between you and your competition.  

Here is a breakdown of what kind of benchmark data free versus paid Scout customers can see. 

All customers can access the following:

• All non benchmark-driven actions in the Actions Center for their relevant product areas
• Up to 5 actions visible from Scout Home

Paid Scout customers can access the following:

• Unlimited benchmark-driven actions
• All competitors + win rate on their Competitor chart
• Up to 5 competitor logos on relevant action cards

Free Scout customers can access the following:

•  Up to 2 benchmark-driven actions at a time.
• 1 competitor on the Competitor chart

Action cards in Scout