Brand Scout monitors and optimizes your brand-level AI visibility while helping you develop your overall GEO (generative engine optimization) strategy. Brand Scout’s agents analyze and extract sources AI engines are selecting for your target queries, identify the content and narrative gaps holding your brand back, and help you produce a prioritized content strategy grounded in that research. From there, the platform generates publish-ready assets and recommendations written in your brand voice, aligned to your positioning, and built specifically for AI retrieval.

How is Brand Scout different from Scout? 

The original Scout provides a bottom-up approach to analyzing visibility and win rate across local markets for your locations. Scout can answer questions like “how are the Tim’s Shoes locations in Los Angeles performing in AI searches compared to competitors in the area?” However, Scout cannot provide performance data on your entire brand as a whole. That’s where Brand Scout comes in. 

Brand Scout uses a top-down approach to visibility, providing brand-level AI search data and helping you polish your brand narrative by generating search-friendly content. Brand Scout can answer “How does Tim’s Shoes perform in AI searches related to running shoes for flat feet?” Then, it can help you improve your presence in related queries.