Your Content Studio is where your generated content assets are stored and managed. From here, you can edit generated content, generate new content, add structured data for training AI on your brand, or manage your marketing rules and guidelines for agents. 

Access and Edit Content

To see a generated content asset or make edits, do the following:

1. In the Content Studio, click the row containing the content asset. 
2. In the right sidebar, click Open.
3. From here you can make any content or formatting edits you like. 
4. When you’re done making edits, check the GEO Readiness sidebar to ensure it meets all the requirements for high AI visibility. 
5. When you’re done, click the checkmark in the upper right to save.

Generate New Content 

You can use Brand Scout to generate and manage new content that is not tied to a query optimization task. The agents will still follow the same marketing guidelines you specified, allowing you to have a consistent voice across your content assets.

To generate new content, do the following:

1. In the Content Studio, click Create > Content Asset.
2. Complete the setup steps by selecting things like the content type, Language, Length, Segment, Title, and Reference URLs. It is important to fill out as many details as possible, including reference URLs for inspiration. Because the engine doesn’t have context like it does with a query, it needs more information to create high-quality content.
3. Review the final summary and click Generate Content. 

Your content appears in the Content Studio as a draft. 

Generate a JSON+LD Schema

An JSON+LD file is a machine-readable structured data file that helps AI engines understand the content of your website better. 

To generate the file, do the following:

1. In the Content Studio, click Create > Create JSON+LD Schema.
2. Provide the URL you want to create the schema for. 
3. Select the schema type.
4. Click Generate JSON+LD.

After getting your schema, add it to your website’s HTML code. 

Add New Products

To get the best results from generated materials, it is valuable for Brand Scout to know about your products, what they’re called, how they’re used, and any special callouts. You can add products in the Content Studio as a reference.

To add a product:

1. In the Content Studio, click Product Rules. 
2. Add the Product Name and, optionally, a Description. 
3. Click Create Product.

Manage Marketing Rules (Brand Voice) 

You can update the guidelines Brand Scout uses when generating content to match your brand voice. 

To update these guidelines, do the following: 

1. In the Content Studio, click Marketing Rules.
2. Make any desired edits. Use the tabs at the top to navigate to different rule categories.
3. Click Save Rules. 

Brand Scout will now follow these updated rules when generating content.