Live Tests help you measure the success of your AI Visibility improvement efforts over time. You can track how specific brand assets have improved visibility or how certain segments and URLs are doing over time. 

It is important to start a live test on a piece of content immediately after publishing it so the results are as timely and accurate as possible.

To add a live test, do the following:

1. On the Live Tests page, click Create a New Test. 
2. Add a Name and Description for your test. 
3. Select a Start Date, which can be retroactive. 
4. Add a URL you want to track and the Segment the content is in. 
5. Optionally, add the Content Asset you are tracking the success of. 
6. Optionally, select an Action Item. 
7. Click Start Tracking. 

Go back to the Live Test page and check the results of your test periodically to see how visibility has changed since the start date. The results can show you how your visibility score changed for the target queries, whether and how often the published URL appears as a cited source, and a platform-level citation breakdown. You can also filter to include or exclude your tests on the Overview page.