Brand Style helps users create content that aligns with your organization’s brand guidelines. When a user creates a post using Generative AI, the Brand Style feature automatically adjusts the AI recommendations to comply with your set of guidelines. When creating your guidelines, you can configure how often the following elements appear in AI-generated posts on a scale from strongly discourage (very rarely) to strongly encourage (very frequently):

• Emojis
• Custom hashtags
• Elipses
• Multiple line breaks 

In addition, you can add a global hashtag to apply to all posts, and set the preferred date format that appears in your users’ content.

Enable Brand Style for your organization

To enable Brand Style, do the following in the Administration view:

1. In the side menu, click Settings. 
2. Within the Organizational Settings tab, click the AI tab.
3. Change the setting Apply Brand Style Guidelines to Posts to one of the following:
   • Optional - The user chooses whether to apply Brand Style to an AI post.
   • Always Applied - Brand Style is applied to every AI post automatically.

   • Disabled (default) - Brand style is never applied.

     

Configure your Brand Style guidelines

To configure your Brand Style, do the following in the Administration view:

1. In the side menu, click Settings, and optionally select the hierarchy or region you want to configure the Brand Style for.
2. Click the Brand Style tab, then click Analyze Suggested Content. 
   • We will create initial guidelines for you based on the content in your organization’s Suggested Content Library.
3. Under Edit Guidelines, review the generated guidelines and make adjustments, as needed. 
4. Optional: Under Preview, enter some sample post content and click Test to see how the guidelines are applied. 

5. When you are satisfied, click Set these guidelines.

   Edit your Brand Style guidelines

   You can edit your guidelines at any time in the Brand Style tab by clicking Edit Guidelines.