Twitter, Facebook, and LinkedIn have their own unique auto-summarization process. The auto-summarization process shows how the network will display that information in a link preview. This information includes the link's title, summary, and photo.
Example on Facebook:
In Yext, specifically for LinkedIn, admins can change the photo, title and summary of a link, while keeping the same URL link in the post by clicking the pencil icon in the top-right corner of the summary card.
Example:
However, when publishing posts with links on Facebook or Twitter, the auto-summarization process of these social media platforms overrides the results from Yext's process. This means that what appears on the link preview on Yext may not show on the link preview on Facebook or Twitter. The exception to this rule is for LinkedIn. Any changes you make to the link preview in Yext, such as adding a custom photo, will be applied to posts for LinkedIn.
Tools/Resources:
The list of tools below can help determine the preview for the different social media platforms.
- Twitter: https://cards-dev.twitter.com/validator
- Facebook: https://developers.facebook.com/tools/debug/
- LinkedIn: https://www.linkedin.com/post-inspector/
Other Options:
A final option is to create your content as a photo post with a link in the text body:
- Create a new post and paste in your link along with any other body text
- Hover over the generated Link Summary and click the ‘X’ to remove it
- Use the Image button to upload your photo while keeping the link in the body
This will allow the selected photo to be published alongside the link, though the post will not include a link card on any network and the URL cannot be removed from the post body using this method as it can with link posts.