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Using Content Collections For Your Content Library

Who does this article apply to?

Creating content from scratch isn’t always easy. It takes time and energy, and sometimes marketing admins could use an extra hand. Thankfully, Content Collections can help provide your organization with great content pulled in from sources you trust.

Content Collections connect to a news outlet’s RSS feed, which funnels curated social media content, published by the outlet, into your admin view in Yext. Then, marketing admins can preview the content before choosing to share it with their organization. This saves time and energy as the content is already prepared and ready for public view.

Creating a Content Collection

  1. In the side menu, click Create, then click the Content Collections tab.
  2. Click Edit Collections in the top-right corner.
  3. Click Add.
  4. You’ll first need to locate an RSS feed from a source you wish to pull content from. Typically, you can locate an RSS feed by searching the outlet’s website, or running a google search with a query such as “New York Times RSS link.”
  5. Once you’ve located the RSS link, paste it within the first field in Yext.
  6. Give the Content Collection a name (which will only be visible to admins).
  7. Add a tag to your Content Collection, ensuring that all content used from this collection can be properly recorded in reports and dashboards.
  8. The Expire After field allows suggested content to automatically be removed after a specific amount of days. This ensures that your content is timely and keeps your content library organized. Usually, 15-30 days is a safe bet.
  9. The box “Force Collection to Picture Type” ensures that only articles that include a thumbnail will be pulled in for review. Because images in posts often increase the potential for customer engagement, Yext suggests check-marking this box.
  10. The last step in the Content Collection process is the most important. You have 3 options to choose from:
      • No AutoSuggest allows admins to preview content pulled in from the RSS feed, giving admins the choice to suggest or remove content. Yext recommends this option in order to provide marketing admins complete control over which content enters their public content library.
      • Auto Suggest will automatically suggest content from the Content Collection to your end-users. Use this option if you have an internal RSS feed that shares compliance-approved content.
      • Auto-Suggest With Review will suggest content into your content library automatically so long as no lexicon keywords are detected in the post. If Lexicon keywords are detected, the post will be routed to your organization’s compliance queue to review.
      • If choosing either auto-suggest or auto-suggest with review, admins will have the ability to control which regions within their organization will receive this content. To share it with your entire organization, set this field to All Regions.
      • However, Yext suggests that Marketing Admins use the No Auto Suggest feature to ensure that they are given the final say on which content is suggested into their content library.

12. Once finished, click Save.

 

Suggesting Content from a Content Collection

As time passes, admins will begin seeing content appear on their Content Channels page and can filter between Content Collections by clicking the Collection Switcher in the top-left corner.

Once you locate a piece of content that you wish to share with your organization:

1. Click the post.
2. The Content Creator window will appear, allowing marketing admins to control:

    • which social networks the post can be published to.
    • whether end-users can modify the post.
    • how long the post will be available for end-users to share.
    • which regions in your organization will be able to publish the post.
    • Which tags will be appended to the post for reporting and organization.
    • whether an internal note is shared with the end-user before they publish or schedule it.

3. Once you’ve made your selections, click Suggest to suggest the post to your organization, or click the drop-down arrow and choose Request Approval to route the post to your compliance team for review. If the latter is chosen, the post will become available for your end-users once your compliance team approves the post.

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Filtering Content Collections