Content Tags are used to help manage your content library and can help in three major areas:

• Inform your overall content strategy by thinking of concepts that are unique to your brand
• Organize your Content Library so end users can easily find the content they want to post
• Track metrics based on Content Tags to identify the top-performing types of content

Each content item that you suggest into your Post Library can have multiple content tags associated with it (e.g. “Holiday” and “Promotions”). You can always edit your content tags as time goes on, but we generally recommend maintaining around 10-20 content tags. If you have too many tags, the Post Library can get cluttered for users.

Here are some common Content Tags ideas to help you get started:

Creating and Deleting Content Tags

1. From the Administration view, go to Settings > Content Tags.

2. Type a new content tag name and click Add.

Note: You can add an underscore before the tag to make it available only for admins on the back end for reporting purposes. For example, if you are tracking content for August, this will show up in the Tag Performance report.

3. To edit a tag, select the pencil icon to the right of the tag. 

4. Edit/update the tag name and select Save.

5. To remove a tag, click the ‘x’ to the right of the tag.