Email Overview Tab

The Overview tab provides crucial metrics for how well your emails are performing overall. You can also drill down into individual emails to find performance trends and compare templates from the Email Performance section. 

The following metrics are available over the selected period (7, 30, or 90 days) for all emails or for individual emails:

• Sent - The number of emails sent
• Delivery rate - The percentage of emails delivered successfully 
• Open rate - The percentage of emails opened by the recipient 
• Click-through rate - The percentage of emails where the recipient clicked on a link or button 
• Bounce rate - The percentage of email attempts that failed
• Spam rate - The percentage of emails marked as spam by recipients
• Unsubscribe rate - The percentage of emails where the recipient clicked Unsubscribe
• Emails suppressed - The number of email addresses that were suppressed 

Note: When you view the recipients of a sent email, contacts who were skipped because they already received a Once per recipient email show the status Duplicate.