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Create and Manage Enhanced Content Lists

Who does this article apply to?

  • Enterprise, Partner, and Small Business accounts.
  • Accounts in all regions.

You can create and organize a variety of lists in the Knowledge Graph in the form of Menus, Products & Services, and Bios. Enhanced content lists (ECLs) are featured across many of the publishers within the Yext Publisher Network and can also be added to your website through Widgets or Pages.

Create an Enhanced Content List Manually

  1. Click Knowledge Graph in the navigation bar and click Menus, Products & Services, or Bios.
    • Note: In order to push your menu to your listings, you need to purchase Menu Listings. For more information, reach out to Yext Support or your Client Success Manager.
    • To ensure menu data is passed to publishers, we recommend adding one menu per location. Menus can be separated by sections as needed.
  2. Click Get Started under Manual.
    • If you do not see Get Started, click on the + Add New List button and select Create [Content List] manually.
  3. Enter a title for your list.
  4. Select which entity or folder this list will be applied to.
  5. If applicable, select the currency and language for your list
    • These fields are only visible in accounts that have the Multi-language Profile feature enabled.
  6. Click Save and Continue.
  7. To prevent your list from being published until you’ve finished creating it, click on the Hide link in the upper-right corner.
  8. Add a section (Recommended).
    1. Click on the Click to add a section name field.
    2. To add additional sections, click on the + Add a Section link on the left.
  9. This step differs depending on which type of Content List you’re creating. Click one of the following buttons accordingly:
    • + Add Menu Item
    • + Add Item
    • + Add Bio
  10. Enter details about your list item.
  11. Click Save or Save and add another.
  12. When you’ve finished creating your list, click on the Show button in the upper-right corner. Note, this is only relevant if you hid your list.

Create an Enhanced Content List via Spreadsheet Upload

  1. Click Knowledge Graph in the navigation bar and click Menus, Products & Services, or Bios.
    • Note: In order to push your menu to your listings, you need to purchase Menu Listings. For more information, reach out to Yext Support or your Client Success Manager.
    • To ensure menu data is passed to publishers, we recommend adding one menu per location. Menus can be separated by sections as needed.
  2. Click Get Started under Upload a Spreadsheet.
    • If you do not see Get Started, click on the + Add New List button and select Upload from spreadsheet.
  3. Click Download template. A dialog box appears.
  4. Select the type of file you want to download.
  5. Click Confirm Export.
    • Once the template is downloaded, fill in the relevant information. Visit the next section of this article for a list of the fields in each template, as well as examples and reference notes.
  6. Click on the Choose File button to upload your spreadsheet.
  7. Click Continue.
  8. Review the changes, then click Upload all [content] in spreadsheet.
  9. Associate the list with entities.
    1. Click on your newly added list. Note, if you only have one list of this type you’ll automatically be directed to that list.
    2. Click on the Change link next to Entities: 0 in the upper-right corner.
    3. Select the desired entities.
    4. Click Save.
  10. Click Show in the upper-right corner to publish the content to your listings.

Update an Enhanced Content List via Spreadsheet Upload

  1. Click Knowledge Graph in the navigation bar and click Menus, Products & Services, or Bios.
  2. Click into the list you’d like to update.
  3.  Click Export in the upper-right corner.
  4. Select the export format and click Confirm Export.
    • Once the spreadsheet has downloaded, make the desired changes.
    • Visit the next section of this article to see a list of all the fields, examples, and reference notes for each list.
  5.  Upload your spreadsheet.
    1. Click on the Import link in the upper-right corner.
    2. Click on the Choose File button.
    3. Click Continue.
    4. Review the changes, then click Upload this [list].

Template Fields

Bios

*=Required Field

†ISO Language Code Reference

Column Name Example Notes
BioListInternalName*   Internal name for your bios list
BioListLanguage en Format: ISO Language Code†
BioListPublishedName* Meet Our Doctors Name for your bios list that's visible to consumers
BioListId   • Internal ID for your bios list
• If left blank, the ID will automatically be generated for you
SectionName Primary Care Physicians  
SectionDescription Specializing in Pediatrics  
SectionId   • Internal ID for your section
• If left blank, the ID will automatically be generated for you
BioId   • Internal ID for your bio
• If left blank, the ID will automatically be generated for you
BioName* Dr. Jane Smith  
BioTitle M.D. The individual's title
BioDescription Dr. Smith has been specializing in pediatric care for over 10 years
  • On Google, this description will be truncated if the text exceeds 300 characters.
Photo   The URL where your image is hosted
PhoneNumber    
EmailAddress    
Education Yale Medical School For multiple entries, insert additional columns
Certifications The American Board of Pediatrics For multiple certifications or affiliations, insert additional columns
Services Pediatric Care Services provided by this individual
Url   Any URL you would like to include with this bio

 

Products & Services

*=Required Field

†ISO Language Code Reference

‡ISO Currency Code Reference

Column Name Example Notes
ProductListInternalName*   Internal name for your product or service list
ProductListLanguage en Format: ISO Language Code†
ProductListCurrency* USD Format: ISO Currency Code‡
ProductListPublishedName* Women's Clothing Name for your product or service list that's visible to consumers
ProductListId   • Internal ID for your product or service list
• If left blank, the ID will automatically be generated for you
SectionName Coats  
SectionDescription The latest in women's outerwear!  
SectionId   • Internal ID for your section
• If left blank, the ID will automatically be generated for you
ProductId   • Internal ID for your product or service
• If left blank, the ID will automatically be generated for you
ProductName* Down Coat  
ProductDescription Warm down winter coat with fur-lined hood.
  • On Google, this description will be truncated if the text exceeds 300 characters.
ProductPrice $300  
ProductOption Tall | $315 • Product or service options
• Option and price must be separated with a vertical bar
• For multiple options, insert additional columns
Photos   The URL where your image is hosted
Video   The YouTube URL where your video is hosted
URL   Any URL you would like to include with this item
IdCode V4C3D5R2 Unique product code that is visible to consumers (e.g., SKU code)

 

Menus

*=Required Field

†ISO Language Code Reference

‡ISO Currency Code Reference

Column Name Example Notes
MenuInternalName*   Internal name for your menu
MenuLanguage en

Format: ISO Language Code†

• Menu list language profiles must match the primary language profile of the entity in order to be assigned to the entity
MenuCurrency* USD Format: ISO Currency Code‡
MenuSourceUrl www.mywebsite.com/menu The URL where your menu information originates from
MenuPublishedName* Dinner Menu Name for your menu that's visible to consumers
MenuListId   • Internal ID for your menu
• If left blank, the ID will automatically be generated for you
SectionName Entrees  
SectionDescription Served from 4:00pm to 10:00pm.  
SectionId   • Internal ID for your section
• If left blank, the ID will automatically be generated for you
ItemId   • Internal ID for your menu item
• If left blank, the ID will automatically be generated for you
ItemName* Penne alla Vodka  
ItemPrice $15  
ItemCalories 500  
ItemOption with Chicken | $4.00 | 80 Cals • Menu item options
• Option, price, and calories must be separated by vertical bars
• For multiple options, insert additional columns
ItemDescription Freshly made penne in our homemade vodka sauce.
  • Google has a character limit of 1000. Exceeding this limit can cause Google to reject the menu.
Photo www.mywebsite.com/photos/penneallavodka.jpg The URL where your image is hosted
Url   Any URL you would like to include with this menu item

 

 

Hide or Show an Enhanced Content List

Hiding an ECL temporarily removes it from listings and widgets without deleting it or removing entity associations.

  1. Click Knowledge Graph in the navigation bar and click Menus, Products & Services, or Bios.
  2. Click on the desired list (if applicable), then click on the Hide link in the upper-right corner.
    • To hide lists in bulk: Select the checkboxes for the desired lists or select the Select all checkbox. Then click on the Select Action button and select Hide. A dialog box appears. Click Hide again to confirm.
    • To make your list visible again, click Show.

 

Create an Enhanced Content List Widget

Enhanced Content List widgets allow you to automatically publish the information from the Products & Services, Bios, or Menus lists directly to your website.

Note: If you do not see this feature in your account, reach out to your Client Success Manager or contact Yext Support.

To create an Enhanced Content List Widget:

  1. Click Knowledge Graph in the navigation bar and click Widgets.
  2. Click Create next to the desired widget type.
  3. This step differs depending on how many entities and content lists you have in your account. Choose the appropriate option:
    • One entity with one list:
      • Continue to step 4.
    • One entity with multiple lists of the same type:
      • Click Create next to the desired list.
    • Multiple entities:
      • Select the desired folder or entity, then choose which list you would like to create the widget for, and click Next.
  4. Select a color scheme under Choose your Theme. If you’d like to further customize your widget, click the Advanced button.
  5. Select an installation method. To learn more about each option, see Widget Installation Methods.
  6. Add the widget to the desired website.

Once you’ve added the widget, the content from the associated list will display on your website. This content will also dynamically update as you make changes to your content list.