Yext Reviews gives you the tools to monitor, respond to, and generate reviews across the publisher network — and to publish first-party reviews on your own website. This article explains what Reviews includes and where to start.
What Yext Reviews Does
Reviews are one of the most visible signals in local search. They affect where your locations appear in results, how much consumers trust your brand, and whether a potential customer chooses you over a competitor. Yext Reviews helps you manage that signal at scale.
The product has three core capabilities:
Review Monitoring pulls in reviews from publishers across the Yext network — Google, Facebook, Yelp, TripAdvisor, and many others — into a single platform. Rather than checking each publisher separately, you can see all reviews for all locations in one place, apply filters, set up notifications, and analyze trends.
Review Response lets you respond to reviews directly from Yext, with the response posting to the publisher site. You can respond manually, use pre-written templates, or use AI to generate responses. Workflow rules let you route incoming reviews to the right people and automate responses where appropriate.
Review Generation lets you reach out to customers and ask for reviews via email or SMS. You control which publishers you direct customers to, what the invitation looks like, and how frequently contacts are reached. First-party reviews collected through generation can be published on your website.
These three capabilities are available as separate packages. Contact your account team for purchasing questions.
Review Types
First-party reviews are reviews collected by your business — typically through Review Generation — and displayed on your own website or app. Your business owns this content.
Third-party reviews are reviews left by customers on publisher sites like Google, Facebook, or Yelp. You can monitor and respond to these through Yext, but the content lives on the publisher's platform.
Where to Start
If you are setting up Reviews for the first time, work through these two articles in order:
| Article | What it covers |
|---|---|
| Get Started with Reviews | Assign licenses, configure monitoring settings, build your response strategy, and set up labels, users, and templates |
| Get Started with Review Generation | Set up the review balancing algorithm, configure templates, and send your first invitations |