According to Apple's new guidelines, some businesses must have their Location names exactly match their respective Brand names. Therefore, for delegated/OAuth locations, the names of your entities will need to match the name of the brand folder in your Apple Business Connect Account. There are cases where a business may have an exception, so we recommend reviewing this documentation before making any changes. This article outlines how to:
- Update the brand folder name within your Apple Business Connect account
- Update the location names of your Apple listings within Yext
- Utilize the Use Apple Business Connect Name as Apple Display Name Field account feature in Yext
- This will automatically send the Brand name in your Apple Business Connect account as your location names
You should only need to use one of these options, depending on which name you feel best represents your brand and listings. See the Apple Brand/Location Naming Guidelines documentation to learn more about best practices and exceptions.
Update Apple Brand Folder Name
If you want to update your Brand name, you will need to do so directly in your Apple Business Connect account. Review this Apple Business Connect User Guide to learn more.
- Sign in to your Apple Business Connect account.
- Select Brands in the sidebar.
- Click on the brand folder that you want to update from the table.
- Within the brand’s settings, click the Name.
- Update the Primary Name.
- Click Save.
Update Apple Location Names
- Click Knowledge Graph in the navigation bar.
- Select Entities.
- Select the entity you want to update.
- To edit entities in bulk, select the checkboxes next to the entities you want to update. Click More Actions, then select Edit from the dropdown.
- Select the Apple Name field to begin editing.
- Click Save when your updates are complete.
Turn On the Use Apple Business Connect Name as Apple Display Name Field account feature
When this feature is turned on in your account, Yext will send the name of your Brand folder in your Apple Business Connect Account as the location name for your listing. Therefore the Location name will match the Brand name.
This is helpful if your Brand name is more relevant for your listings or if your Location names differ from each other.
- Click the Profile icon in the bottom left corner of your Yext Account
- Select Account Settings
- Click Account Features
- Find the Use Apple Business Connect Name as Apple Display Name Field and click on the field or pencil icon to start editing.
- Select On.
- Press Save to confirm.