A coming soon page is a variation of an intent page that targets locations which are not yet open. Rather than appending a slug to existing location URLs, a coming soon page group uses a saved filter to scope itself exclusively to locations that are opening soon — and the base location page group uses its own saved filter to include only currently open locations. This keeps the two sets of pages cleanly separated.

For example, a retail brand might have live location pages at locations.example.com/{region}/{city}/{address} and a separate set of coming soon pages at locations.example.com/{region}/{city}/{address}/coming-soon. A visitor searching for an upcoming store location finds the coming soon page, while existing customers continue to land on the standard location page.

Step 1: Create Saved Filters

Before creating any new page groups, create two saved filters in the Knowledge Graph — one for locations that are currently open and one for locations that are coming soon. Use whatever entity fields fit your data model, such as a custom "Opening Status" field, a date-based condition, or a boolean flag.

After creating the filters:

• Apply the "open" filter to your existing location page group so it only generates pages for currently open locations. Without this filter, the base page group includes every location, including coming-soon ones.
• The "coming soon" filter will be applied to the new page group in the next step.

Step 2: Create the Coming Soon Page Group

Important: If your site is already live on a production domain, do this work in a staging environment. Creating a page group triggers a deployment, which would publish unfinished pages to production. See Staging Environment for details.

The fastest way to create the coming soon page group is to duplicate your existing location page group. This carries over the layout and URL template so you aren't starting from scratch.

1. Navigate to Pages > [Your Site] > Page Groups.
2. Open the ellipsis menu on your base location page group row and select Duplicate.
3. Give the new page group a descriptive name, such as "Coming Soon Locations."
4. Set the Saved Filter to the coming-soon filter you created in Step 1.
5. Update the URL template. The duplicated template will have /copy appended — replace it with /coming-soon. The full template should look like:

/{address.region}/{address.city}/{address.line1}/coming-soon

Placing /coming-soon at the end of the URL preserves the location path structure and makes it clear the page is a variant of that location. This is better for SEO and user experience than placing the slug at the beginning.

6. Leave Generate Directory and Generate Locator unchecked — coming soon page groups typically do not need their own directory or locator.
7. Click Next.

Step 3: Customize the Layout

Duplicating a page group copies the full layout — every section, configuration, and property mapping carries over. Your header, footer, address, and contact calls to action are already in place. From here, tailor the layout to the coming soon experience:

• Add a prominent banner or message indicating the location is opening soon.
• Remove or hide sections that aren't relevant for an unopened location, such as hours of operation or in-store services.
• Use field embeddings to keep content dynamic. For example, a static text section set to:

A new location is coming soon to [[address.city]]!

renders as "A new location is coming soon to Minneapolis!" on each page.

See Map Section Properties for guidance on mixing static and Knowledge Graph content.

Tip: Before publishing, verify that all section property mappings are pulling the correct data, and review any static SEO metadata — such as page titles and meta descriptions — to confirm they're appropriate for a coming soon page rather than a live location page.

Step 4: Publish

After the layout is ready, click Publish in the layout editor to save your changes and trigger a deployment.

If you built the coming soon page group in a staging environment, publishing only deploys to the staging domain. To make the pages live on your production domain, promote the staging environment to production from the Site Configuration screen. See Staging Environment for details.

Manage the Transition from Coming Soon to Open

As locations open, update their status in the Knowledge Graph. The saved filters handle the rest automatically — the location drops out of the coming soon page group and appears in the base location page group on the next deployment. No manual page management is required.