Each section in your layout has properties — the content, colors, fonts, and other settings that control what appears on the page. Properties can be set in two ways: mapped to a Knowledge Graph entity field so the value varies by page, or set to a static value that is the same across every page in the page group.
Use the Show Labels button in the layout editor to see the content source — static or Knowledge Graph — for every element in your layout at a glance.
Access Section Properties
From the Page Groups screen, click Edit Layout next to the page group you want to edit. Click any section in the preview or the layout outline to select it. Its properties appear in the right panel.
Each property has a toggle that controls whether it pulls from the Knowledge Graph or uses a static value.
Set a Static Value
Turn the toggle off to enter a static value. This value is the same on every page in the page group, regardless of the underlying entity.
Common uses for static content:
- Section headings
- Hero images that stay consistent across all pages
- Brand messaging and standard calls to action
Rich Text
Certain text properties support rich text editing. When rich text is available, the property field shows formatting controls similar to those in entity edit. Not every text property is rich text eligible — availability depends on the section and library version.
Embed Entity Field Values in Static Text
You can embed a Knowledge Graph field value within a static text property using double bracket notation. This lets you mix fixed copy with dynamic entity data.
For example:
Featured Products in [[address.city]]renders as "Featured Products in New York" on a New York entity page, and "Featured Products in Philadelphia" on a Philadelphia page — without any per-entity configuration.
Map to a Knowledge Graph Field
Turn the toggle on to map a property to a Knowledge Graph field. The value of that field is specific to each entity, so the content varies by page.
Common uses for Knowledge Graph content:
- Core location information such as hours and phone number
- Calls to action like Get Directions
- Location-specific images such as storefront photos
A few things to know:
- When selecting a field to map to, you will only see fields of the same type as the property. For example, a URL property only shows URL fields as options.
- Updates to entity content in the Knowledge Graph are automatically reflected on your pages — no republishing required.
- Because content varies by entity, preview the layout for several different entities to make sure each page displays correctly.
If you want to display content that doesn't yet exist on the entity, you can add a custom field to the entity type and populate it. See Knowledge Graph: Create a Custom Field for steps.
Note: If you add new fields to the entity type, the site redeploys to make those fields available in the layout editor. Deployments may take a few minutes.
Set Localized Static Values
If your site supports multiple languages, static values need to be translated manually. Mapped entity fields pull localized content from the entity's language profiles automatically, but static values do not.
To add translations for static properties:
- Use the locale picker at the top of the layout editor to select the locale you want to translate.
- Update the static text fields with the translated content for that locale.
A warning icon appears next to the locale in the picker if there are missing translations, so you can track what still needs to be filled in.
Tips for Mapping Properties
- Preview multiple entities. Content varies by entity, so a layout that looks correct for one location may have missing or misformatted content for another. Use the entity toggle at the top of the editor to spot-check across your page group.
- Use Show Labels. The Show Labels button highlights every content source in the layout, making it easy to see which properties are mapped to the Knowledge Graph vs. set statically.
- Use the entity fields toggle. Turn on entity fields highlight (5) in the layout editor to see Knowledge Graph-mapped properties highlighted directly on the preview.
- Mapped fields update automatically. After mapping a property to a Knowledge Graph field, any future edits to that field in the Knowledge Graph update the page without requiring a republish.