This Post feature allows you to make posts on Facebook, Google, Instagram, Apple, and other publishers directly from the Calendar.

To create a post:

1. Click Social in the navigation bar and click Calendar.
2. Click on the + New Post button.
3. Add a Post Title. This will not be displayed on the post. It is used internally for you to identify posts in the platform and analytics. 
4. Select Post Type
   • Select Schedule Post to post at a later time.
     • Choose the date and time you want the post to be published
   • Select Immediate Post to post immediately
5. Select the entities you would like to post to. 
   • If you want to post to a location page select a location entity type. 
   • If you want to post to a brand page select a brand entity type.
     • You will need to ensure that the brand entity type is configured before creating a post. See the Brand vs. Location Page Posting doc to learn how. 
6. Select the publishers you would like the post to be published on by clicking on their logos.
7. Add content to create your post. Start by filling out the General section
   1. Add a Caption
      • Make modifications to any written caption content by clicking the Transform button and choosing one of the options in the dropdown. 
      • To add an Embedded Field to the post, click on the Embed Field button below the text box. This option is not available for all publishers.
      • To add an AI Generate Caption click the Generate button. You will optionally add further details to help us write a caption for the post. 
        1. 1. Add a prompt to give instructions on how to structure the caption. If you want any media to be used to help generate the caption, add that prior to this step. 
           2. Select the Tone of the message using the dropdown. 
           3. Select the Post Type.
           4. Include a Target Audience such as Shoppers or locals in the New York City area. 
           5. Add keywords you want to use in the post.
           6. Click the Generate button in the preview. You can generate new captions by clicking the Generate button again in the preview.
           7. Use the Transform button to make modifications to the current caption while keeping the overall message. 
           8. Click Continue when you are happy with the caption. 
      • Add a text asset by clicking the Add Asset button. 
        1. Select from the list of assets and click the Continue button at the bottom of the modal. 
           
   2. To add a photo to the post, click on the + Add Media button, and add your photo using one of the methods.
   3. To add a video to the post, click on the + Add Video button, and add your video using one of the methods.
8. Add details to publisher-specific fields or customize content by publisher by clicking on the publisher tabs next to “General”.
   • For the field you want to customize for a specific publisher, click the Customize toggler then input your content updates.
   • Learn more about publisher field availability in the reference section.
9. Click Schedule Post or Post Now to publish your post.