Knowledge Tags takes your online visibility to the next level by ensuring that the important facts about your business can be understood by search engines and intelligent services through Schema Markup. This allows you to power the information about your people, products, locations, events, and menus wherever consumers find it. Knowledge Tags also provide visibility into how consumers interact with your website through analytics on things like page views, impressions, and customer actions like phone calls and driving directions.
There are three components of Knowledge Tags:
-
Schema.org markup: Add perfect, always-up-to-date Schema.org markup to any webpage via a
<script>tag. See the Add Knowledge Tags to Your Website help article. If your website is built on WordPress, see the Add Knowledge Tags to WordPress Websites help article.- The
<script>tag will automatically add the relevant Schema.org markup to your pages for built-in entity types. However, custom entity types don’t have a set of predefined fields so you will need to configure the schema markup. See the Customize Schema.org Markup Using Knowledge Tags help article. - Once you add the relevant script tags to your website, verify the Schema.org markup on your page is correct. See the Verify the Schema.org Markup for the Page help article.
- Additionally, you'll want to monitor that your Knowledge Tags are working correctly. See the Review Recent Knowledge Tags Activity help article.
- The
-
Customer-facing content: Pull content from entity fields and display it on your website via embed codes. Note, you need to add the
<script>tag to your page in order to use the embed codes. See the Add Customer-Facing Content via Knowledge Tags help article. - Analytics: Pull website analytics directly into Yext Analytics. See the Track Additional Analytics via Knowledge Tags help article.
Why Use Knowledge Tags:
- Simplify the process of marking up your content by adding schema to your website with just a single line of code.
- Never worry about your schema being out of date. The Yext team constantly monitors the latest Schema.org updates and vocabulary changes so that your pages are always up-to-date.
- Save time maintaining your webpages by powering your website with content stored in the Yext Knowledge Graph.
- Gain visibility into how and when consumers interact with your website with analytics like page views, impressions, and customer actions like phone calls and driving directions.
To start using Knowledge Tags, follow the Add Knowledge Tags to Your Website help article.
How to Get Knowledge Tags:
To access Knowledge Tags functionality, you must purchase the Live API.
- Partner: You can subscribe your entities to Knowledge Tags directly from your account as long as it is included in your agreement. To add Knowledge Tags to your agreement, contact your Client Success Manager.
- Enterprise Customers: To purchase Live API, or to increase your tier of API calls, reach out to your Client Success Manager or contact Yext Support.