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Scout Home Screen

Your default Home Screen is powered by Scout intelligence, giving you timely insight into your brand’s search and visibility performance across your locations. You can also see recommendations for how to improve in key areas of your content and visibility strategy. 

The Scout Home Screen is accessible by default for users with Full Control and Account Manager roles with a designated Scope of Full Account. To create a custom Scout role, see How to Get and Access Scout.

 

Scout Home Screen

 

 

Performance Summary

At the top of the page, you will see three key Win Rate metrics: Overall Win Rate, AI Win Rate, and Google Win Rate. These metrics show how often you win against competitors across AI-driven and Google Search experiences, helping you better understand and improve your visibility.

All three Win Rate metrics provide you with a clear picture of your performance. For example, a 70% Win Rate means you outrank your competitors 70% of the time. 

Overall Win Rate provides insight into how often your brand outranks competitors across both AI and Google Search.

  • This metric equally weights performance across AI and Google. So Overall Win Rate = AI Win Rate + Google Win Rate divided by 2. 

AI Win Rate provides insight into how often your brand outranks competitors across five AI models (ChatGPT, Gemini, Google AI Overview, Perplexity, and Claude). This metric calculates the % of competitors you outrank. 

  • In this metric, we are looking at 10 results per model. We look at 9 competitors, plus one overall outrank comparison. So, if you beat 8 of the 9 competitors and rank in the top 10 overall, you will have a Win Rate of 90%.
  • This is calculated by 8 (the number of competitors you beat) + 1 (because you rank in the top 10 overall), divided by 10 (the full list of results). So, 9 divided by 10 = 90%.

Google Win Rate provides insights into how often your brand outranks competitors in Google search results. This metric calculates the % of competitors you outrank, weighted by page. 

  • We compare your location against every competitor in the results. You receive full credit for each competitor you outrank on the first page, a smaller bonus for competitors you beat on the second page, and an even smaller bonus for later pages.
  • For example, if you rank #11, you beat 9 of 20 first-page competitors. You also beat all competitors on the second page and beyond. In this scenario, your Win Rate would be 50%.
  • This is calculated as: 9/20 (first-page competitors you beat) + 4.75% × (20/20) (second-page bonus) + 0.25% (later pages bonus) = 45% + 4.75% + 0.25% = 50%.

 

Competitive Landscape

The competitive landscape table provides a clear comparison of who you are competing with in search. This table is ranked by total losses, and the competitors ranked highest are the ones beating you most often, so you can see which competitors have both wide visibility and high win rates. The goal is to help you easily see how often you lost and focus on potential areas of improvement.

You can use the toggles in the top right corner to filter the Competitive Landscape table by Overall, AI, or Google search to see a drilled-down view of your win rate against each competitor. If the table is set to AI, you can also filter by specific AI models.

Action Center

The Scout Home screen pulls in a set of actions directly from Action Center so you can easily see the key next steps you should take to strengthen your win rates and gain ground against the competition. Each action represents a possible improvement for the relevant set of locations. Actions are grouped by improvement type — such as "Respond to reviews" or "Published localized brand posts" — so you can address the same issue across multiple locations at once. You can learn more about Action Center and Scout by visiting our Action Center and Scout, or view a list of available actions in the Types of Actions help article.

 

Talk to Scout

You will also see a "Talk Scout" panel on the right side of the home screen and all Scout pages in the platform. From here, you can ask additional questions about your Scout data in natural language. You will see the Talk to Scout panel is populated with some key questions to help you get started, but you can ask any questions about your Scout data.

Talk to Scout is not a general-purpose assistant. It is scoped to Scout data, and can answer any questions about visibility, Win Rate, competitor performance, recommended actions, or other insights surfaced by Scout. 

Talk to Scout is available for customers with a paid Scout subscription only.