Your default Home Screen is powered by Scout intelligence, giving you timely insight into your brand’s search and visibility performance across your locations. You can also see recommendations for how to improve in key areas of your content and visibility strategy. Data in your Home Screen updates every 28 days when Scout runs a new scan.
The Scout Home Screen is accessible by default for users with Full Control and Account Manager roles with a designated Scope of Full Account. To create a custom Scout role, see How to Get and Access Scout.
Note: You must be logged into Yext to access additional resources linked in this article.
Scout Home Screen
If you don't yet have at least three data points for a metric, your Home Screen shows a gauge chart for that metric instead of an over-time chart. When you have more data points that can show overtime trends, your Home Screen switches automatically to the over-time chart.
Example gauge chart
The Home Screen contains data for three areas of focus: Brand Visibility, Content Optimization, and Recommendations.
Visibility Score
Your Visibility Score is a measure of how easily Google and AI engines can find accurate information about your brand vs. competitors, on a scale of 0–100. This is made up of things you can't take action on directly, but can influence by honing things like your SEO strategy.
The Visibility Score is comprised of the following metrics:
- Google Rank: Your Google Rank is the average position of these locations in Google's Search Engine Results Pages (SERPs). A lower score means you're ranking higher in search results.
- AI Rank: Your AI Rank is the average position of these locations in AI answers to unbranded queries. A lower score means you’re ranking higher in results.
- AI Brand Sentiment: Your Brand Sentiment is how often AI models refer to your brand positively, neutrally, or negatively for the selected locations.
Optimization Score
Your Optimization Score is a measure of how complete and consistent your online content is across key surfaces, on a scale of 0-100. Factors in the Optimization Score are things that you could take action on to increase your chances at being more visible.
Your Optimization Score is calculated based on the following:
- Social Score: Your Social Score is a weighted metric that calculates the performance of Google Local posts compared to competitors based on post recency and consistency.
- Review Score: Your Review Score is a weighted metric that helps you understand how your reviews are performing against your local competitors. It is calculated based on review volume, recency, response rate, and average rating.
- Listings Score: Your Listings Score is a weighted metric that calculates your performance across key Listings factors, such as profile completeness, average total attributes, average coverage percentage, and NAP accuracy percentage. The score is calculated relative to your competitors to give you an accurate measure of how you are performing in the market.
Insights and Recommendations
Insights and Recommendations provide actionable feedback for improving things like brand reputation and visibility based on the performance of your locations against local competition. For example, you might receive feedback that you don’t have enough Google Reviews and can get some tips for how to increase your reviews.
If you don’t have Scout, you have access to the first two, high-impact Recommendations. To see more and to get the full Scout experience, contact your account team.
If you have Scout, the full, ranked list of Recommendations is available to you from the Home Screen, as well as your Visibility Report.
Other links and information: