Your default Home Screen is powered by Scout intelligence, giving you timely insight into your brand’s search and visibility performance across your locations. You can also see recommendations for how to improve in key areas of your content and visibility strategy. Data in your Home Screen updates every 28 days when Scout runs a new scan.
The Scout Home Screen is accessible by default for users with Full Control and Account Manager roles with a designated Scope of Full Account. To create a custom Scout role, see How to Get and Access Scout.
Scout Home Screen
If you don't yet have at least three data points for a metric, your Visibility Score shows a gauge chart instead of an over-time chart. When you have more data points that can show overtime trends, your Visibility Score switches automatically to the over-time chart.
Example gauge chart
The Home Screen contains data for two areas of focus: Visibility Score and Visibility Actions.
Visibility Score
Your Visibility Score is a measure of how easily Google and AI engines can find accurate information about your brand vs. competitors, on a scale of 0–100. This is made up of things you can't take action on directly, but you can influence by honing things like your SEO strategy.
The Visibility Score is comprised of the following metrics:
- Google Rank: Your Google Rank is the average position of these locations in Google's Search Engine Results Pages (SERPs). A lower score means you're ranking higher in search results.
- AI Rank: Your AI Rank is the average position of these locations in AI answers to unbranded queries. A lower score means you’re ranking higher in results.
- AI Brand Sentiment: Your Brand Sentiment is how often AI models refer to your brand positively, neutrally, or negatively for the selected locations.
Visibility Actions
Visibility Actions are the specific improvements identified across your locations that you can take to strengthen your Visibility Score. Each action represents a possible improvement at a singe location. Actions are grouped by improvement type — such as "Get more reviews" — so you can address the same issue across multiple locations at once.
If you don’t have Scout, you have access to the first two, high-impact Visibility Actions. To see more and to get the full Scout experience, contact your account team.
If you have Scout, the full, ranked list of Actions is available to you from the Home Screen.
Other links and information: