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Scout Home Screen

Your default Home Screen is powered by Scout intelligence, giving you timely insight into your brand’s search and visibility performance across your locations. You can also see recommendations for how to improve in key areas of your content and visibility strategy. Data in your Home Screen updates every 28 days when Scout runs a new scan. 

The Scout Home Screen is accessible by default for users with Full Control and Account Manager roles with a designated Scope of Full Account. To create a custom Scout role, see How to Get and Access Scout.

 

Scout Home Screen

 

 

Performance Summary

At the top of the page, you will see three key Win Rate metrics: Overall Win Rate, AI Win Rate, and Google Win Rate. These metrics show how often you win against competitors across AI-driven and Google Search experiences, helping you better understand and improve your visibility.

All three Win Rate metrics provide you with a clear picture of your performance. For example, a 70% Win Rate means you outrank your competitors 70% of the time. 

Overall Win Rate provides insight into how often your brand outranks competitors across both AI and Google Search.

  • This metric equally weights performance across AI and Google. So Overall Win Rate = AI Win Rate + Google Win Rate divided by 2. 

AI Win Rate provides insight into how often your brand outranks competitors across four AI models (ChatGPT, Gemini, Perplexity, and Claude). This metric calculates the % of competitors you outrank. 

  • In this metric, we are looking at 10 results per model. We look at 9 competitors, plus one overall outrank comparison. So, if you beat 8 of the 9 competitors and rank in the top 10 overall, you will have a Win Rate of 90%.
  • This is calculated by 8 (the number of competitors you beat) + 1 (because you rank in the top 10 overall), divided by 10 (the full list of results). So, 9 divided by 10 = 90%.

Google Win Rate provides insights into how often your brand outranks competitors in Google search results. This metric calculates the % of competitors you outrank, weighted by page. 

  • We compare your location against every competitor in the results. You receive full credit for each competitor you outrank on the first page, a smaller bonus for competitors you beat on the second page, and an even smaller bonus for later pages.
  • For example, if you rank #11, you beat 9 of 20 first-page competitors. You also beat all competitors on the second page and beyond. In this scenario, your Win Rate would be 50%.
  • This is calculated as: 9/20 (first-page competitors you beat) + 4.75% × (20/20) (second-page bonus) + 0.25% (later pages bonus) = 45% + 4.75% + 0.25% = 50%.

 

Competitive Landscape

The competitive landscape table provides a clear comparison of who you are competing with in search. This table is ranked by total losses, and the competitors ranked highest are the ones beating you most often so you can see which competitors have both wide visibility and high win rates. The goal is to help you easily see how often you lost and focus on potential areas of improvement.

This table is filtered by losses based on presence and performance, so you can easily see how often you lose and focus on potential areas of improvement. 

You can use the toggles in the top right corner to filter the Competitive Landscape table by Overall, AI, or Google search to see a drilled-down view of your win rate against each competitor.

Scout Actions

Scout Actions are the specific improvements identified across your locations that you can take to strengthen your Visibility Score. Each action represents a possible improvement at a single location. Actions are grouped by improvement type — such as "Get more reviews" — so you can address the same issue across multiple locations at once.

 

Ask Scout

You will also see a "Ask Scout" panel on the right side of the home screen and all Scout pages in the platform. From here, you can ask additional questions about your Scout data in natural language. You will see the Ask Scout panel is populated with some key questions to help you get started, but you can ask any questions about your Scout data.

Ask Scout is not a general-purpose assistant. It is scoped to Scout data, and can answer any questions about visibility, Win Rate, competitor performance, recommended actions, or other insights surfaced by Scout. 

Ask Scout is available for customers with a paid Scout subscription only.