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Dimensions in Analytics

Who does this article apply to?

  • Enterprise, Partner, and Small Business accounts.
  • Accounts in all regions.

With Yext Analytics, you have the ability to create custom analytics reports with the metrics and dimensions that you’re most interested in. See below for a description of each dimension in Analytics. To see a list of Metrics, visit the Metrics in Analytics article.

To access the available dimension:

1.  Click Analytics in the navigation bar and click Report Builder.

2.  Click + Add Dimension under Dimensions in the right sidebar, and select the desired dimension.

 

Search

Display Name in Report Builder Description Request ID & Response ID Data Type Example Response Compatible Metrics
Search Experience Name of Answers Experience. Can only be used with Answers metrics. ANSWERS_EXPERIENCE String {
"ANSWERS_SEARCHES": 1,
"ANSWERS_EXPERIENCE": "Conversion Tracking Test"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Search Experience Key Key of Answers Experience. Can only be used with Answers metrics. ANSWERS_EXPERIENCE_KEY String {
"ANSWERS_SEARCHES": 1,
"ANSWERS_EXPERIENCE_KEY": "conversion_tracking_test"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Search Term Label Label assigned to Search Term ANSWERS_SEARCH_TERM_LABEL String {
"ANSWERS_SEARCH_TERM_LABEL": "low_engagement",
"ANSWERS_SEARCHES": 1857
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Backend Backend(s) used to return results. Currently includes: Algolia, Bing CSE, Custom Covid Backend, Knowledge Manager, Google CSE, Zendesk. Can only be used with Answers metrics. ANSWERS_BACKEND String

{
"ANSWERS_SEARCHES": 19761,
"ANSWERS_BACKEND": "Knowledge Manager"
}

 ['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Blank Search Term Indicates whether no Search Term was entered for Search. ANSWERS_BLANK_SEARCH_TERM String {
"ANSWERS_BLANK_SEARCH_TERM": "No",
"ANSWERS_SEARCHES": 1
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Click Label Label assigned to CTA_CLICK types. ANSWERS_CLICK_LABEL String {
"ANSWERS_SEARCHES": 392,
"ANSWERS_CLICK_LABEL": "Analytics"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Click Type Type of Click. Can only be used with Answers metrics. ANSWERS_CLICK_TYPE String {
"ANSWERS_CLICK_TYPE": "CTA_CLICK",
"ANSWERS_SEARCHES": 823
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Click URL URL user was sent to on click, e.g. Google Maps on Driving Directions click. ANSWERS_CLICK_URL String {
"ANSWERS_CLICK_URL": "http://hitchhikers.yext.com/",
"ANSWERS_CLICKS": 4
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Configuration Version Version Number of Configuration used to run the Search. Can only be used with Answers metrics. ANSWERS_CONFIGURATION_VERSION String {
"ANSWERS_CONFIGURATION_VERSION": "1",
"ANSWERS_SEARCHES": 1
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Configuration Version Label Version Label of Configuration used to run the Search. Can only be used with Answers metrics. ANSWERS_CONFIGURATION_VERSION_LABEL String {
"ANSWERS_SEARCHES": 1,
"ANSWERS_CONFIGURATION_VERSION_LABEL": "STAGING"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Configuration Version Label The Configuration Version Label of the Answers clicks or conversions. ANSWERS_VERSION_LABEL String

{
"ANSWERS_VERSION_LABEL": "PRODUCTION",
"CLICKS": 5882
}

 ['CLICKS', 'CONVERSION_RATE', 'CONVERSION_SEARCHES', 'SESSIONS', 'CONVERSION_VALUE', 'CONVERSIONS', 'VALUE_PER_CONVERSION']
Direct Answer Click Indicates whether a click was from Direct Answer. ANSWERS_DIRECT_ANSWER_CLICK String {
"ANSWERS_SEARCHES": 5749,
"ANSWERS_DIRECT_ANSWER_CLICK": "No"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Direct Answer Field Field returned in Direct Answer. ANSWERS_DIRECT_ANSWER_FIELD String {
"ANSWERS_DIRECT_ANSWER_FIELD": "Publisher Supported Country Code",
"ANSWERS_SEARCHES": 2
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Direct Answer Field Type Type of Field used for Direct Answer returned for a Search. ANSWERS_DIRECT_ANSWER_FIELD_TYPE String {
"ANSWERS_DIRECT_ANSWER_FIELD_TYPE": "MULTI_LINE_TEXT",
"ANSWERS_SEARCHES": 228
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Direct Answer Field Value Value returned in Direct Answer. ANSWERS_DIRECT_ANSWER_FIELD_VALUE String {
"ANSWERS_DIRECT_ANSWER_FIELD_VALUE": "1-2 weeks",
"ANSWERS_SEARCHES": 4
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Direct Answer Type Type of Direct Answers returned for a Search. ANSWERS_DIRECT_ANSWER_TYPE String {
"ANSWERS_DIRECT_ANSWER_TYPE": "FEATURED_SNIPPET",
"ANSWERS_SEARCHES": 2391
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Filter Key Searchable field used to filter a search. ANSWERS_FILTER_KEY String {
"ANSWERS_FILTER_KEY": "builtin.entityType",
"ANSWERS_SEARCHES": 3536
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Filter Operator Operator used for filter. ANSWERS_FILTER_OPERATOR String {
"ANSWERS_FILTER_OPERATOR": "Equals",
"ANSWERS_SEARCHES": 5909
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Filter Source Source of filter applied to Search. ANSWERS_FILTER_SOURCE String {
"ANSWERS_FILTER_SOURCE": "Algorithm",
"ANSWERS_SEARCHES": 5909
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Filter Type Type of filter applied. ANSWERS_FILTER_TYPE String {
"ANSWERS_SEARCHES": 610,
"ANSWERS_FILTER_TYPE": "Facet"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Filter Value Value used to filter Search. ANSWERS_FILTER_VALUE String {
"ANSWERS_SEARCHES": 55,
"ANSWERS_FILTER_VALUE": "API"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Has Case Start Indicates the first search in the case creation process. ANSWERS_HAS_CASE_START String {
"ANSWERS_SEARCHES": 57,
"ANSWERS_HAS_CASE_START": "No"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Has Case Submit Indicates the last search in the case creation process. ANSWERS_HAS_CASE_SUBMIT String {
"ANSWERS_SEARCHES": 6821,
"ANSWERS_HAS_CASE_SUBMIT": "No"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Has Click Indicates whether a search has a click ANSWERS_HAS_CLICK String {
"ANSWERS_SEARCHES": 5749,
"ANSWERS_HAS_CLICK": "Yes"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Has Direct Answer Indicates whether a Search returned a Direct Answer. ANSWERS_HAS_DIRECT_ANSWER String {
"ANSWERS_HAS_DIRECT_ANSWER": "No",
"ANSWERS_SEARCHES": 19839
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Has Results Searches that returned results. This does not include results from third-party verticals. ANSWERS_HAS_KG_RESULTS String {
"ANSWERS_HAS_KG_RESULTS": "No",
"ANSWERS_SEARCHES": 1
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Has Search Term Cluster Indicates whether a Search Term belongs to a Search Term Cluster. Search Terms may not belong to a cluster if they do not pertain to any other terms searched on your experience or if it is a new term that has been searched for the first time since clustering was last run. ANSWERS_HAS_SEARCH_TERM_CLUSTER String {
"ANSWERS_HAS_SEARCH_TERM_CLUSTER": "Yes",
"ANSWERS_SEARCHES": 1
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Has Voice Search Includes only searches made using voice search. ANSWERS_HAS_VOICE_SEARCH String {
"ANSWERS_SEARCHES": 8283,
"ANSWERS_HAS_VOICE_SEARCH": "No"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Integration Source The integration source from which this search originated. This includes the following options: STANDARD (standard search bar) and OVERLAY (within an search overlay). ANSWERS_QUERY_SOURCE String {
"ANSWERS_SEARCHES": 1,
"ANSWERS_QUERY_SOURCE": "STANDARD"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Legacy Search Term Normalized version of Search Term used for search using legacy search term normalizer. This dimension / filter is meant for historical comparison and will be deprecated in a future release. ANSWERS_LEGACY_SEARCH_TERM String {
"ANSWERS_SEARCHES": 1,
"ANSWERS_LEGACY_SEARCH_TERM": "test"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Locale Locale Search was run in. Can only be used with Answers metrics. ANSWERS_LOCALE String {
"ANSWERS_SEARCHES": 1,
"ANSWERS_LOCALE": "en"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Raw Search Term Raw Search Term entered by user for Search. ANSWERS_RAW_SEARCH_TERM String {
"ANSWERS_RAW_SEARCH_TERM": "test",
"ANSWERS_SEARCHES": 1
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Referrer Domain Domain of page where user was sent from, e.g. jobs.mysite.com. ANSWERS_REFERRER_DOMAIN String {
"ANSWERS_REFERRER_DOMAIN": "www.yext.com",
"ANSWERS_SEARCHES": 1
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Referrer URL URL of page where user was sent from, e.g. https://jobs.mysite.com/careers/open-positions/. ANSWERS_REFERRER_PAGE_URL String {
"ANSWERS_SEARCHES": 1,
"ANSWERS_REFERRER_PAGE_URL": "https://www.yext.com/s/"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Result Entity Position Position Entity was returned within Vertical. ANSWERS_RESULT_ENTITY_POSITION String {
"ANSWERS_RESULT_ENTITY_POSITION": "1",
"ANSWERS_SEARCHES": 19701
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Result Title Title of Result from Third Party Backends. For results that come from the Yext Knowledge Graph backends, this will be blank. ANSWERS_RESULT_TITLE String {
"ANSWERS_CLICKS": 56,
"ANSWERS_RESULT_TITLE": " Approve quarantined first party reviews"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Result Vertical Position Position of Verticals in Result. ANSWERS_RESULT_VERTICAL_POSITION String {
"ANSWERS_SEARCHES": 19761,
"ANSWERS_RESULT_VERTICAL_POSITION": "1"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Search ID ID of Search. Can only be used with Answers metrics. ANSWERS_SEARCH_ID String {
"ANSWERS_SEARCH_ID": "017f0af7-6bf3-23ca-ef97-71fbd69a44e1",
"ANSWERS_SEARCHES": 1
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Search Term Normalized Search Term of Search. Normalization removes: Capitalization, Punctuation, White Space. Can only be used with Answers metrics. ANSWERS_SEARCH_TERM String {
"ANSWERS_SEARCHES": 1,
"ANSWERS_SEARCH_TERM": "test"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Search Term Cluster Name of the Cluster a Search Term belongs to. Search Term Clusters are named by using the most popular Search Term (based on Sessions) within the Cluster. ANSWERS_CLUSTER String {
"ANSWERS_CLUSTER": "add a custom field",
"ANSWERS_SEARCHES": 105
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Search Term Cluster Performance Identify how well a cluster is performing based on % of Total Searches and Click Through Rate. Cluster Performance breaks down into four groups: Needs Attention - Large Cluster, Needs Attention - Small Cluster, Performing Well - Small Cluster and Performing Well - Large Cluster. ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE String {
"ANSWERS_SEARCH_TERM_CLUSTER_PERFORMANCE": "Needs Attention - Large Cluster",
"ANSWERS_SEARCHES": 2278
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Search Term Word Count Indicates the number of words in a Search Term ANSWERS_SEARCH_TERM_WORD_COUNT String {
"ANSWERS_SEARCH_TERM_WORD_COUNT": "11",
"ANSWERS_SEARCHES": 268
} 		[]
Search Vertical Vertical Search was ran on. Can only be used with Answers metrics. ANSWERS_SEARCH_VERTICAL String {
"ANSWERS_SEARCHES": 1,
"ANSWERS_SEARCH_VERTICAL": "Universal"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Session ID ID of Session Search was run in. Can only be used with Answers metrics. ANSWERS_SESSION_ID String {
"ANSWERS_SESSION_ID": "5545f5c1-9a83-45e7-b72e-6c8318d15561",
"ANSWERS_SEARCHES": 1
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Traffic Type External or Internal. Can only be used with Answers metrics. ANSWERS_TRAFFIC_TYPE String {
"ANSWERS_TRAFFIC_TYPE": "Internal",
"ANSWERS_SEARCHES": 1
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
User Browser Browser of the user running the Search. ANSWERS_USER_BROWSER String {
"ANSWERS_USER_BROWSER": "Chrome",
"ANSWERS_SEARCHES": 1
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
User City City of user running Search. ANSWERS_USER_CITY String {
"ANSWERS_USER_CITY": "Arlington",
"ANSWERS_SEARCHES": 441
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
User Country Country of user running Search. ANSWERS_USER_COUNTRY String {
"ANSWERS_USER_COUNTRY": "US",
"ANSWERS_SEARCHES": 1
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
User Device Class Device of user running Search. ANSWERS_USER_DEVICE_CLASS String {
"ANSWERS_SEARCHES": 1,
"ANSWERS_USER_DEVICE_CLASS": "DESKTOP"
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
User Lat, Long Lat, Long of user running Search. ANSWERS_USER_LAT_LONG String {
"ANSWERS_USER_LAT_LONG": "37.751, -97.822",
"ANSWERS_SEARCHES": 1
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
User Location Accuracy Method for identifying user location. Options include Unknown, Device, and IP. ANSWERS_USER_LOCATION_ACCURACY String {
"ANSWERS_USER_LOCATION_ACCURACY": "IP",
"ANSWERS_SEARCHES": 1
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
User Postal Code Postal code of the user running the Search. ANSWERS_USER_POSTAL_CODE String {
"ANSWERS_USER_POSTAL_CODE": "11249",
"ANSWERS_SEARCHES": 1
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
User Region Region of the user running the Search. ANSWERS_USER_REGION String {
"ANSWERS_USER_REGION": "New York",
"ANSWERS_SEARCHES": 77
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Vertical Returned Vertical returned in results for a Search. ANSWERS_VERTICAL_RETURNED String {
"ANSWERS_VERTICAL_RETURNED": "app_directories",
"ANSWERS_SEARCHES": 9719
} 		['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']

 

Competitors

Display Name in Report Builder Description Request ID Response ID Data Type Example Response Compatible Dimensions
Competitor Competitors monitored by the Intelligent Search Tracker. Can be used with Intelligent Search Tracker metrics and the Cumulative Rating metric. IST_COMPETITOR competitor String {
"Total Matches": 994,
"competitor": "Apple"
} 		[]
Local Pack Competitor Local pack competitors monitored by the Intelligent Search Tracker. Can be used with IST_MATCHES_PER_SEARCH and IST_TOTAL_MATCHES. IST_LOCAL_PACK_COMPETITOR local_pack_competitor String {
"Total Matches": 16,
"local_pack_competitor": "#Cloud Business Center"
} 		[]

 

Conversion Tracking

Display Name in Report Builder Description Request ID & Response ID Data Type Example Response Example Response Value Compatible Dimensions
Click Type Identify the type of click that a conversion is attributed to. Can only be used with Conversion Tracking metrics. CLICK_TYPE String {
"CLICKS": 2,
"CLICK_TYPE": "Featured Message"
} 		Featured Message ['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS', 'CLICKS', 'CONVERSION_RATE', 'CONVERSION_SEARCHES', 'SESSIONS', 'CONVERSION_VALUE', 'CONVERSIONS', 'VALUE_PER_CONVERSION']
Conversion Action Can only be used with Conversion Tracking metrics. CONVERSION_ACTION_ID String {
"CONVERSION_VALUE": 2555.0,
"CONVERSION_ACTION_ID": "FAQ Row Expand"
} 		FAQ Row Expand []
Conversion Type Type of conversion action (Customer Support, Lead, Page View, Purchase, etc). CONVERSION_TYPE String {
"CONVERSION_VALUE": 2555.0,
"CONVERSION_TYPE": "Customer Support"
} 		Customer Support []
Medium Identify the source of click this conversion is attributed to. Can only be used with Conversion Tracking metrics. MEDIUM_ID String {
"MEDIUM_ID": "Extended Network",
"CLICKS": 7
} 		Extended Network []
Medium Type Identify the type of source of click this conversion is attributed to. Can only be used with Conversion Tracking metrics. MEDIUM_TYPE String {
"MEDIUM_TYPE": "Listings Publishers",
"CLICKS": 9
} 		Listings Publishers []
Product Identify conversion analytics by the product in which they occurred. Can only be used with Conversion Tracking metrics. PRODUCT String {
"PRODUCT": "Listings",
"CLICKS": 9
} 		Listings []
Search Term (Normalized) Raw Search Term entered by user for Search. SEARCH_TERM String {
"SEARCH_TERM": "2021 release",
"CLICKS": 1
} 		2021 release ['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS']
Traffic Source Identify conversion analytics by the source of the traffic. TRAFFIC_SOURCE String {
"TRAFFIC_SOURCE": "EXTERNAL",
"CLICKS": 9
} 		EXTERNAL []
Value Proposition Value Proposition. VALUE_PROPOSITION String {
"VALUE_PROPOSITION": "COST_SAVING",
"CONVERSIONS": 511.0
} 		COST_SAVING []
Vertical Config ID Vertical Config ID. VERTICAL_CONFIG_ID String {
"VERTICAL_CONFIG_ID": "App Directories",
"CLICKS": 98
} 		App Directories []

 

Entities

Display Name in Report Builder Description Request ID Response ID Data Type Example Response Example Value Compatible Metrics
Entity Group Identify events by the type group of the corresponding entity. ENTITY_GROUPS entity_group String {
"entity_group": "Custom",
"Profile Updates": 29
} 		Custom []
Entity Type Identify events by the type of the corresponding entity. ENTITY_TYPES entity_type String {
"entity_type": "Event",
"Profile Updates": 659
} 		Event ['STOREPAGES_CALLTOACTIONCLICKS', 'STOREPAGES_CLICKSTOWEBSITE', 'STOREPAGES_DRIVINGDIRECTIONS', 'STOREPAGES_PAGEVIEWS', 'STOREPAGES_SESSIONS', 'STOREPAGES_PHONECALLS', 'STOREPAGES_EVENT_{EVENT_TYPE}']
Events Identify events by the corresponding event. EVENTS event String {
"Event Profile Views": 1,
"event": "Hitchhikers Office Hours: August 25th, 2020"
} 		Hitchhikers Office Hours: August 25th, 2020 ['STOREPAGES_CALLTOACTIONCLICKS', 'STOREPAGES_CLICKSTOWEBSITE', 'STOREPAGES_DRIVINGDIRECTIONS', 'STOREPAGES_PAGEVIEWS', 'STOREPAGES_SESSIONS', 'STOREPAGES_PHONECALLS', 'STOREPAGES_EVENT_{EVENT_TYPE}']
Field Name The name of the field being updated in your profile (can only be used with the PROFILE_UPDATES metric). FIELD_NAME field_name String {
"Profile Updates": 976,
"field_name": "Address"
} 		Address ['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS', 'STOREPAGES_CALLTOACTIONCLICKS', 'STOREPAGES_CLICKSTOWEBSITE', 'STOREPAGES_DRIVINGDIRECTIONS', 'STOREPAGES_PAGEVIEWS', 'STOREPAGES_SESSIONS', 'STOREPAGES_PHONECALLS', 'STOREPAGES_EVENT_{EVENT_TYPE}']
Publisher Suggestion Type The type of the publisher suggestion (can only be used with the PUBLISHER_SUGGESTIONS metric). PUBLISHER_SUGGESTION_TYPE publisher_suggestion_type String {
"Publisher Suggestions": 3,
"publisher_suggestion_type": "ACCEPTED"
} 		ACCEPTED  
All Entities Identify events by the corresponding entity. ENTITY_IDS entity_id String {
"Profile Updates": 20926,
"entity_id": "1"
} 		20926  
All Entities Identify events by folder ID of the corresponding entity. FOLDER_IDS folder_id String {
"Profile Updates": 21480,
"folder_id": 307405
} 		307405  
All Entities Identify events by store ID of the corresponding location. LOCATION_IDS location_id String {
"Profile Updates": 20926,
"location_id": "1"
} 		1  
Folder Identify events by the folder of the corresponding location. FOLDER_NAMES folder String {
"metrics": [
"NEW_REVIEWS"

],
"dimensions": [
"FOLDER_NAMES"
]
} 		APAC  
Locations Identify events by the corresponding location. LOCATION_NAMES location String {
"metrics": [
"SEARCHES"

],
"dimensions": [
"LOCATION_NAMES"
]
} 		My Flower Shop  

 

Location Listings

Display Name in Report Builder Description Request ID Response ID Data Types Example Response Example Value Compatible Metrics
Action Type of interaction that a user has performed e.g. booked an appointment (Book Appointment) or ordered from your business (Order Now). ACTION ACTION String {
"LISTINGS_ACTIONS": 10,
"ACTION": "Call"
}		 BOOK_APPOINTMENT
DRIVING_DIRECTIONS
MESSAGE
ORDER_NOW
TAP_TO_CALL
WEBSITE		 ['LISTINGS_ACTIONS']
App For Publishers with multiple interfaces, App indicates where the user’s interaction took place e.g. Google Maps or Google Search. APP APP String {
"LISTINGS_IMPRESSIONS": 10,
"APP": "SEARCH"
}		 SEARCH ['LISTINGS_IMPRESSIONS']
Customer Action Type The type of action consumers took through your Google or Yelp listings (Phone Calls, Get Directions, or Website Clicks). Can only be used with the GOOGLE_CUSTOMER_ACTIONS and YELP_CUSTOMER_ACTIONS metrics. Replaces GOOGLE_ACTION_TYPE for v parameters 20170914 and later. CUSTOMER_ACTION_TYPE customer_action_type String {
"Google Customer Actions": 133503,
"customer_action_type": "Get Directions"
} 		Get Directions []
Device Device of user’s interaction DEVICE DEVICE String {
"LISTINGS_IMPRESSIONS": 5,
"DEVICE": "MOBILE"
}		 MOBILE ['LISTINGS_IMPRESSIONS']
Google Query Type

Type of Google Listings Query. Signifies whether the query leading to your Listings impression was a Branded, Direct, or Discovery query.

  • Branded: a search specific enough that different locations of your brand were shown in all 3 of the local pack results

  • Direct: a search was so specific that your listing was the only one shown (in a knowledge card)

  • Discovery: a search where your brand was shown along with other brands in the local pack

 GOOGLE_QUERY_TYPE google_query_type String {
"Google Search Queries": 161230,
"google_query_type": "Branded"
} 		Branded []
Is Click Whether the Action is considered a Click or some other type of interaction. Actions that are considered clicks can be used to calculate metrics like Click Through Rate. IS_CLICK IS_CLICK Boolean {
"LISTINGS_ACTIONS": 5,
"IS_CLICK": TRUE
}		 TRUE ['LISTINGS_ACTIONS']
Listings Live Type The type of of listings live, either be Claimed or Created (can only be used with LISTINGS_LIVE metric). LISTINGS_LIVE_TYPE listings_live_type String {
"listings_live_type": "Claimed",
"New Listings Live": 242
} 		Claimed []
Raw Search Term Raw version of Search Term used for Search. Raw Search Term is the exact search term (including casing, punctuation and spacing) that was entered by the user. The Raw Search Term is normalized by the algorithm when a search is run (see Search Term dimension / filter). RAW_SEARCH_TERM RAW_SEARCH_TERM String {
"LISTINGS_GOOGLE_SEARCH_TERM_IMPRESSIONS": 100,
"RAW_SEARCH_TERM": "Restaurant Near Me"
}		 Restaurant Near Me ['LISTINGS_GOOGLE_SEARCH_TERM_IMPRESSIONS]
Sites Groups data about the site-interaction events listed in metrics by the sites on which they occurred. PUBLISHERS site String {
"site": "BING",
"Searches": 7343
} 		BING []

 

Pages

Display Name in Report Builder Description Request ID Response ID Data Type Example Response Example Value Compatible Metrics
Directory The directories of your Store Pages. Can only be used with Store Pages metrics. STOREPAGES_DIRECTORY directory String {
"directory": "Yext Location Pages - State - City Drilldown",
"Call to Action Clicks": 3150
} 		Yext Location Pages - State - City Drilldown []
Page Site The site domain in which your Pages reside. PAGE_SITE page_site String {
"page_site": "About",
"Call to Action Clicks": 7460
} 		About []
Page Type The page types for your Store Pages. Can only be used with Store Pages metrics. STOREPAGES_PAGE_TYPE page_type String {
"page_type": "Directory Pages",
"Call to Action Clicks": 3150
} 		Directory Pages []
Page Url The urls people visited on your Store Pages. Can only be used with Store Pages metrics. STOREPAGES_PAGE_URL page_url String {
"page_url": "/2020-hitchhikers-year-in-review-cc49121b846e",
"Call to Action Clicks": 18
} 		/2020-hitchhikers-year-in-review-cc49121b846e []

 

Reviews

Display Name in Report Builder Description Request ID Response ID Data Type Example Response Example Value Compatible Metrics
Frequent Words The words that most frequently appear in your reviews. FREQUENT_WORDS frequent_words String {
"Average Rating": 3.33,
"frequent_words": "cantonese"
} 		cantonese []
Ratings Can only be used with Reviews metrics except CUMULATIVE_RATING. RATINGS ratings String {
"ratings": "0",
"Average Rating": 0.0
} 		0 []
Review Keywords The keywords used in your reviews. REVIEW_KEYWORDS review_keywords String {
"review_keywords": "american",
"Average Rating": 4.33
} 		american []
Review Labels Identify reviews by their label. REVIEW_LABELS review_labels String {
"review_labels": "Needs Attention",
"Average Rating": 1.5
} 		Needs Attention []
Sentiment Collection Identify reviews by their sentiment collection of keywords. SENTIMENT_COLLECTION sentiment_collection String {
"Average Rating": 3.24,
"sentiment_collection": "Food"
} 		Food []
Site The sites your reviews appear on. Can only be used with Reviews metrics. PARTNERS site String {
"site": "CitySquares",
"Average Rating": 5.0
} 		CitySquares []

 

Search Tracker

Display Name in Report Builder Description Request ID Response ID Data Type Example Response Example Value Compatible Metrics
Event Search Schedule Condition Identify Search Tracker for Events metrics by the event search schedule condition. Can be used with Search Tracker Event metrics. EVENT_SEARCH_CONDITION event_search_schedule_condition String {
"event_search_schedule_condition": "28 Days Prior",
"Event Matches per Search": 1.76
} 		28 Days Prior []
Keyword The keyword used to create search requests. Can only be used with Intelligent Search Tracker metrics. IST_KEYWORD keyword String {
"keyword": "Digital Knowledge",
"Search Requests": 31216
} 		Digital Knowledge []
Match Position The local pack or organic position of the search result. Can only be used with Intelligent Search Tracker metrics. IST_MATCH_POSITION match_position String {
"match_position": "1",
"Total Matches": 35595
} 		1 []
Match Type One of Local Map Pack, Listings, Pages and Corporate Website. Can only be used with Intelligent Search Tracker metrics. IST_MATCH_TYPE match_type String {
"Total Matches": 52710,
"match_type": "Corporate Website"
} 		Corporate Website []
Query Template The query template used to create search requests. Can only be used with Intelligent Search Tracker metrics. IST_QUERY_TEMPLATE query_template String {
"Total Matches": 33102,
"query_template": "[[KEYWORD]]"
} 		[[KEYWORD]] []
Search Engine The search engine used for the Intelligent Search Tracker. Can only be used with Intelligent Search Tracker metrics. IST_SEARCH_ENGINE search_engine String {
"Total Matches": 54775,
"search_engine": "Bing Desktop"
} 		Bing Desktop []
Search Result Type One of Organic, Local Pack or Knowledge Card. Can only be used with Intelligent Search Tracker metrics. IST_SEARCH_RESULT_TYPE search_result_type String {
"Total Matches": 14932,
"search_result_type": "Knowledge Card"
} 		Knowledge Card []

 

Social

Display Name in Report Builder Description Request ID Response ID Data Type Example Response Example Value Compatible Metrics
Age The age range of a Facebook user. Can be used with FACEBOOK_LIKES, FACEBOOK_TALKING_ABOUT, FACEBOOK_CHECKINS, FACEBOOK_IMPRESSIONS, and FACEBOOK_PAGE_VIEWS. AGE age String {
"Facebook Check-ins": 4,
"age": "18-24"
} 		18-24 ['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS', 'FACEBOOK_CHECKINS', 'FACEBOOK_LIKES', 'FACEBOOK_IMPRESSIONS', 'FACEBOOK_PAGE_VIEWS', 'FACEBOOK_TALKING_ABOUT']
Facebook Impression Type Indicates whether your Facebook Impressions came from Organic, Paid, or Viral content. Can only be used with the FACEBOOK_IMPRESSIONS and FACEBOOK_POST_IMPRESSIONS metrics. FACEBOOK_IMPRESSION_TYPE impression_type String {
"Facebook Page Impressions": 185325,
"impression_type": "Organic"
} 		Organic []
Facebook RSVP Type Identify Facebook Events by RSVP type. Can be used with FACEBOOK_EVENT_NEW_RSVPS. FACEBOOK_RSVP_TYPE rsvp_type String {
"rsvp_type": "Interested",
"Facebook Event New RSVPs": 35
} 		Interested []
Facebook Story Type How people are talking about your Page (e.g., posts, likes, comments). Can only be used with the FACEBOOK_TALKING_ABOUT metric. FACEBOOK_STORY_TYPE story_type String {
"story_type": "Page Likes",
"Facebook Talking About This": 539
} 		Page Likes []
Gender The gender of a Facebook user. Can be used with FACEBOOK_LIKES, FACEBOOK_TALKING_ABOUT, FACEBOOK_CHECKINS, FACEBOOK_IMPRESSIONS, and FACEBOOK_PAGE_VIEWS. GENDER gender String {
"gender": "Female",
"Facebook Talking About This": 169
} 		Female []

 

Time

Display Name in Report Builder Description Request ID Response ID Example Response Example Value Compatible Metrics
Day of Week Identify events by day of the week (Monday, Tuesday, etc.). DAY_OF_WEEK day_of_week {
"Profile Updates": 11409,
"day_of_week": "Friday"
} 		Friday []
Days Identify events by day. DAYS day {
"ANSWERS_SEARCHES": 1,
"day": "2022-02-18"
} 		2/18/22 []
Months Identify events by months of the Gregorian calendar (January, February, etc.). MONTHS month {
"month": "2022-02-01",
"ANSWERS_SEARCHES": 1
} 		2/1/22 ['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS', 'CLICKS', 'CONVERSION_RATE', 'CONVERSION_SEARCHES', 'SESSIONS', 'CONVERSION_VALUE', 'CONVERSIONS', 'VALUE_PER_CONVERSION', 'EVENT_PROFILEVIEWS', 'EVENT_SEARCHES', 'FACEBOOK_EVENT_NEW_RSVPS', 'TICKET_CLICKS', 'POWERLISTINGS_LIVE', 'GOOGLE_CUSTOMER_ACTIONS', 'GOOGLE_MAP_VIEWS', 'GOOGLE_SEARCH_QUERIES', 'GOOGLE_SEARCH_VIEWS', 'PROFILE_VIEWS', 'SEARCHES', 'TOTAL_LISTINGS_IMPRESSIONS', 'YELP_PAGE_VIEWS', 'GSC_POSITION', 'GSC_CTR', 'GSC_CLICKS', 'GSC_IMPRESSIONS', 'AVERAGE_RATING', 'KEYWORD_MENTIONS', 'KEYWORD_SENTIMENT', 'RESPONSE_COUNT', 'RESPONSE_RATE', 'RESPONSE_TIME', 'NEW_REVIEWS', 'IST_AD_MATCHES', 'IST_AD_PRESENCE', 'IST_AVERAGE_FIRST_LOCAL_PACK_MATCH_POSITION', 'IST_AVERAGE_FIRST_MATCH_POSITION', 'IST_AVERAGE_FIRST_ORGANIC_MATCH_POSITION', 'IST_AVERAGE_LOCAL_PACK_NUMBER_OF_RESULTS', 'IST_AVERAGE_LOCAL_PACK_POSITION', 'ST_EVENT_MATCHES_PER_SEARCH', 'ST_EVENT_RICH_RESULT_PRESENCE', 'ST_EVENT_SHARE_OF_INTELLIGENT_SEARCH', 'IST_KNOWLEDGE_CARD_EXISTED', 'IST_LOCAL_PACK_EXISTED', 'IST_LOCAL_PACK_PRESENCE', 'IST_LOCAL_PACK_SHARE_OF_SEARCH', 'IST_MATCHES_PER_SEARCH', 'IST_ORGANIC_SHARE_OF_SEARCH', 'IST_SEARCH_REQUESTS', 'IST_SHARE_OF_INTELLIGENT_SEARCH', 'IST_TOTAL_MATCHES', 'FEATURED_MESSAGE_CLICKS', 'CUMULATIVE_RATING']
Quarters Identify events by quarter. Only supported for Review metrics. QUARTERS quarter {
"Average Rating": 0.0,
"quarter": "1980-01-01"
} 		1/1/80 []
Week Number A given week labeled with the number of weeks into a year and its corresponding year. A week is always Monday to Sunday, “Week 1” will always contain January 1st, and the year is the year of the last day (Sunday) of that week (Week 1 (2017), Week 2 (2017), etc.). WEEK_NUMBER week_number {
"Profile Updates": 22,
"week_number": "Week 1 (2013)"
} 		Week 1 (2013) ['EVENT_PROFILEVIEWS', 'EVENT_SEARCHES', 'FACEBOOK_EVENT_NEW_RSVPS', 'TICKET_CLICKS', 'POWERLISTINGS_LIVE', 'DUPLICATES_DETECTED', 'DUPLICATES_SUPPRESSED', 'GOOGLE_CUSTOMER_ACTIONS', 'GOOGLE_MAP_VIEWS', 'GOOGLE_SEARCH_QUERIES', 'GOOGLE_SEARCH_VIEWS', 'LISTINGS_LIVE', 'PROFILE_VIEWS', 'SEARCHES', 'TOTAL_LISTINGS_IMPRESSIONS', 'YELP_PAGE_VIEWS', 'STOREPAGES_CALLTOACTIONCLICKS', 'STOREPAGES_CLICKSTOWEBSITE', 'STOREPAGES_DRIVINGDIRECTIONS', 'GSC_POSITION', 'GSC_CTR', 'GSC_CLICKS', 'GSC_IMPRESSIONS', 'STOREPAGES_PAGEVIEWS', 'STOREPAGES_SESSIONS', 'STOREPAGES_PHONECALLS', 'STOREPAGES_EVENT_{EVENT_TYPE}', 'PROFILE_UPDATES', 'PUBLISHER_SUGGESTIONS', 'AVERAGE_RATING', 'KEYWORD_MENTIONS', 'KEYWORD_SENTIMENT', 'RESPONSE_COUNT', 'RESPONSE_RATE', 'RESPONSE_TIME', 'NEW_REVIEWS', 'IST_AD_MATCHES', 'IST_AD_PRESENCE', 'IST_AVERAGE_FIRST_LOCAL_PACK_MATCH_POSITION', 'IST_AVERAGE_FIRST_MATCH_POSITION', 'IST_AVERAGE_FIRST_ORGANIC_MATCH_POSITION', 'IST_AVERAGE_LOCAL_PACK_NUMBER_OF_RESULTS', 'IST_AVERAGE_LOCAL_PACK_POSITION', 'ST_EVENT_MATCHES_PER_SEARCH', 'ST_EVENT_RICH_RESULT_PRESENCE', 'ST_EVENT_SHARE_OF_INTELLIGENT_SEARCH', 'IST_KNOWLEDGE_CARD_EXISTED', 'IST_LOCAL_PACK_EXISTED', 'IST_LOCAL_PACK_PRESENCE', 'IST_LOCAL_PACK_SHARE_OF_SEARCH', 'IST_MATCHES_PER_SEARCH', 'IST_ORGANIC_SHARE_OF_SEARCH', 'IST_SEARCH_REQUESTS', 'IST_SHARE_OF_INTELLIGENT_SEARCH', 'IST_TOTAL_MATCHES', 'FACEBOOK_CHECKINS', 'FACEBOOK_CTA_CLICKS', 'FACEBOOK_LIKES', 'FACEBOOK_IMPRESSIONS', 'FACEBOOK_PAGE_VIEWS', 'FACEBOOK_POST_IMPRESSIONS', 'FACEBOOK_TALKING_ABOUT', 'GOOGLE_USER_PHOTOS', 'SOCIAL_ACTIVITIES', 'FEATURED_MESSAGE_CLICKS']
Weeks Identify events by week. A weeks is always Monday to Sunday, and is labeled with the date corresponding to the first day of that week. WEEKS week {
"week": "2022-02-14",
"ANSWERS_SEARCHES": 1
} 		2/14/22 ['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS', 'CLICKS', 'CONVERSION_RATE', 'CONVERSION_SEARCHES', 'SESSIONS', 'CONVERSION_VALUE', 'CONVERSIONS', 'VALUE_PER_CONVERSION', 'EVENT_PROFILEVIEWS', 'EVENT_SEARCHES', 'FACEBOOK_EVENT_NEW_RSVPS', 'TICKET_CLICKS', 'POWERLISTINGS_LIVE', 'BING_SEARCHES', 'DUPLICATES_DETECTED', 'DUPLICATES_SUPPRESSED', 'GOOGLE_CUSTOMER_ACTIONS', 'GOOGLE_MAP_VIEWS', 'GOOGLE_SEARCH_QUERIES', 'GOOGLE_SEARCH_VIEWS', 'LISTINGS_LIVE', 'PROFILE_VIEWS', 'SEARCHES', 'TOTAL_LISTINGS_IMPRESSIONS', 'YELP_PAGE_VIEWS', 'STOREPAGES_CALLTOACTIONCLICKS', 'STOREPAGES_CLICKSTOWEBSITE', 'STOREPAGES_DRIVINGDIRECTIONS', 'GSC_POSITION', 'GSC_CTR', 'GSC_CLICKS', 'GSC_IMPRESSIONS', 'STOREPAGES_PAGEVIEWS', 'STOREPAGES_SESSIONS', 'STOREPAGES_PHONECALLS', 'STOREPAGES_EVENT_{EVENT_TYPE}', 'PROFILE_UPDATES', 'PUBLISHER_SUGGESTIONS', 'AVERAGE_RATING', 'KEYWORD_MENTIONS', 'KEYWORD_SENTIMENT', 'RESPONSE_COUNT', 'RESPONSE_RATE', 'RESPONSE_TIME', 'NEW_REVIEWS', 'IST_AD_MATCHES', 'IST_AD_PRESENCE', 'IST_AVERAGE_FIRST_LOCAL_PACK_MATCH_POSITION', 'IST_AVERAGE_FIRST_MATCH_POSITION', 'IST_AVERAGE_FIRST_ORGANIC_MATCH_POSITION', 'IST_AVERAGE_LOCAL_PACK_NUMBER_OF_RESULTS', 'IST_AVERAGE_LOCAL_PACK_POSITION', 'ST_EVENT_MATCHES_PER_SEARCH', 'ST_EVENT_RICH_RESULT_PRESENCE', 'ST_EVENT_SHARE_OF_INTELLIGENT_SEARCH', 'IST_KNOWLEDGE_CARD_EXISTED', 'IST_LOCAL_PACK_EXISTED', 'IST_LOCAL_PACK_PRESENCE', 'IST_LOCAL_PACK_SHARE_OF_SEARCH', 'IST_MATCHES_PER_SEARCH', 'IST_ORGANIC_SHARE_OF_SEARCH', 'IST_SEARCH_REQUESTS', 'IST_SHARE_OF_INTELLIGENT_SEARCH', 'IST_TOTAL_MATCHES', 'FACEBOOK_CHECKINS', 'FACEBOOK_CTA_CLICKS', 'FACEBOOK_LIKES', 'FACEBOOK_IMPRESSIONS', 'FACEBOOK_PAGE_VIEWS', 'FACEBOOK_POST_IMPRESSIONS', 'FACEBOOK_TALKING_ABOUT', 'GOOGLE_USER_PHOTOS', 'SOCIAL_ACTIVITIES', 'FEATURED_MESSAGE_CLICKS']

 

Traffic Source

Display Name in Report Builder Description Request ID Response ID Data Type Example Response Example Value Compatible Metrics
Platform Groups data by the platform on which the action measured in metrics was conducted (e.g., Desktop, Mobile). PLATFORM platform String {
"Google Search Clicks": 55043,
"platform": "Desktop"
} 		Desktop []

 

Visitors

Display Name in Report Builder Description Request ID Response ID Data Type Example Response Example Value Example Value
Visitor Email Email of Unique Visitor who triggered event. VISITOR_EMAIL visitor_email String {
"ANSWERS_SEARCHES": 1966,
"visitor_email": "alyang+support_demo@yext.com"
} 		alyang+support_demo@yext.com []
Visitor ID ID of Unique Visitor who triggered event. VISITOR_ID visitor_id String {
"visitor_id": "13475004",
"ANSWERS_SEARCHES": 1966
} 		13475004 ['STOREPAGES_CALLTOACTIONCLICKS', 'STOREPAGES_CLICKSTOWEBSITE', 'STOREPAGES_DRIVINGDIRECTIONS', 'STOREPAGES_PAGEVIEWS', 'STOREPAGES_SESSIONS', 'STOREPAGES_PHONECALLS', 'STOREPAGES_EVENT_{EVENT_TYPE}']
Visitor ID Method Method used to identify Visitor. VISITOR_ID_METHOD visitor_id_method String {
"visitor_id_method": "YEXT_USER",
"ANSWERS_SEARCHES": 19011
} 		YEXT_USER ['STOREPAGES_CALLTOACTIONCLICKS', 'STOREPAGES_CLICKSTOWEBSITE', 'STOREPAGES_DRIVINGDIRECTIONS', 'STOREPAGES_PAGEVIEWS', 'STOREPAGES_SESSIONS', 'STOREPAGES_PHONECALLS', 'STOREPAGES_EVENT_{EVENT_TYPE}']
Visitor Name Name of Unique Visitor who triggered event. VISITOR_NAME visitor_name String {
"ANSWERS_SEARCHES": 1966,
"visitor_name": "Alex Yang"
} 		Alex Yang ['ANSWERS_CLICK_THROUGH_RATE', 'ANSWERS_CLICKS', 'ANSWERS_CLUSTERS', 'ANSWERS_SEARCHES', 'ANSWERS_SEARCHES_WITH_CLICKS', 'ANSWERS_SEARCHES_WITH_KG_RESULTS', 'ANSWERS_SESSIONS', 'ANSWERS_VOICE_SEARCHES', 'ANSWERS_CASE_DEFLECTION_RATE', 'ANSWERS_CASE_DEFLECTIONS', 'ANSWERS_CASE_STARTS', 'ANSWERS_CASE_SUBMITS', 'ANSWERS_KG_RESULT_RATE', 'ANSWERS_PERCENTAGE_OF_TOTAL_SEARCHES', 'ANSWERS_SEARCH_TERMS', 'ANSWERS_THUMBS_DOWN_EVENTS', 'ANSWERS_THUMBS_UP_EVENTS', 'STOREPAGES_CALLTOACTIONCLICKS', 'STOREPAGES_CLICKSTOWEBSITE', 'STOREPAGES_DRIVINGDIRECTIONS', 'STOREPAGES_PAGEVIEWS', 'STOREPAGES_SESSIONS', 'STOREPAGES_PHONECALLS', 'STOREPAGES_EVENT_{EVENT_TYPE}']

 

 

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