Through the Yext platform, you are able to generate reviews. The Reviews Widget then allows you to publish generated first-party reviews, third-party reviews, and aggregate third-party ratings your website. This article will walk you through the steps to create a Reviews Widget.
Note: You can publish third-party reviews from Facebook, Google Business Profile, and TrustPilot. All third-party reviews will also be published directly to the relevant third-party publisher.
Note: Reviews Widgets are only available with the Ultimate package or with the Review Generation add-on.
To create a Reviews Widget:
- Click Knowledge Graph in the navigation bar and click Widgets.
- Click Create a Reviews widget.
- Select the desired location for your Reviews Widget under Change your selected location.
- Note: If you only have one location, a widget will be created for your location automatically, so skip to the next step.
- Toggle whether to Use tracking Pixel under Manage your tracking pixel. Including the pixel will allow the widget to report analytics data.
- Select a color scheme under Choose your theme. If you’d like to further customize your widget, click on the Advanced button.
- Select your desired display settings under Configure your display settings. Visit the next section of this article for more information.
- Select your installation method. To learn more about each option, see Widget Installation Methods.
Enterprise Customers
To easily create widgets for all of your locations:
- Select the Embed code option.
- Add the following to the end of your embed code:
?storeCode=followed by the Store ID for one of your locations.- For example, if one of your Store IDs is 1234567, the embed code for that location would look like this:
<script type="text/javascript" src="//sites.yext.com/194152-reviews.js?storeCode=1234567"></script>
- For example, if one of your Store IDs is 1234567, the embed code for that location would look like this:
- The widget will now dynamically display reviews based on the Store ID you input.
- Add the widget to the desired website.
Display Settings
To customize the display of the Reviews Widget, check the box next to any of the following elements:
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Publishers
- Select the desired publishers from the dropdown.
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Show Header
- Includes the average star rating and total number of reviews in the widget header.
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Leave a Review Link
- Includes a link in the header of the widget that will direct customers to leave you a review.
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Include Schema
- Adds schema to the widget. Leave this checked unless you are using Body navigation. Visit the next section of this article for more information.
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Navigation
- Allows you to select a widget navigation option. Visit the next section of the article for more information.
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Show Body
- Displays the content of the reviews in the body of the widget.
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Show Publisher Icons
- Displays the icon of the publisher the review was left on.
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Show Footer
- Adds a footer that displays the star rating and review count for up to three third party sites.
Navigation Settings
Pop-up: Displays a pop-up containing all reviews for the location.
Body: Allows you to separate the header and the body of the widget.
Best Practices for Stars in Search
- Register your website with Google's Search Console to help Google crawl your content.
- Do not install the Reviews Widget on the website’s home page. The Reviews Widget can be installed on any other page of the website, and we recommend installing it on a page with location data (e.g., the Contact Us or Location page).