Competitive Intelligence Overview – Yext Help

Competitive Intelligence is a unique solution that not only helps you understand your presence in search, but also how your entities are rated versus your local competition, giving you a comprehensive look at how customers find and engage with your business.

Why use Competitive Intelligence:

Compare your average star rating to that of your competitors to understand how you out rate the competition, and where you fall short so that you can make informed improvements to your entities.
Understand how you and your competition show up in search results for the keywords you care about, so you can understand how likely a consumer is to choose each business.

How to use Competitive Intelligence:

Add your competitors
1. Click Content in the navigation bar and click Entities.
2. Click on the desired entity.
3. In the Competitors section, add the Competitor Name and Competitor Website. To learn more, see Set up Competitive Intelligence.

Enable the Search Tracker
1. Click Content in the navigation bar and click Entities.
2. Click on the desired entity.
3. Fill out the fields in the Search Tracker section. To learn more, see Set up Search Tracker.

View Competitive Insights
1. Click Reviews in the navigation bar and click Overview.
2. Scroll down to the Competitor’s Average Rating section.

Create a Competitive Report
1. Click Analytics in the navigation bar and click Report Builder.
2. Remove all Metrics, Dimensions, and Filters.
3. Click + Add Metric, hover over Reviews, and select Rolling Average Rating.
4. Click + Add Dimension, hover over Competitors, and select Competitor.
5. Click Add Filter, hover over Competitors, and select Site.
6. Click on the drop-down button and check the box next to each competitor site you would like to add.
7. Click Apply Changes. For more information about creating an analytics report, see Create a Custom Analytics Report.

How to get Competitive Intelligence:

If you purchased the Competitive Intelligence feature, you can subscribe your entities to Competitive Intelligence directly from your account. If you would like to purchase the Competitive Intelligence feature, contact your Client Success Manager or Yext Support.