Yext has a direct integration with Google Business Profile (GBP). When a Google Business Profile account is linked to Yext, Yext syncs with the Google Business Profile account to manage and update Google Business Profile listings with data stored in the Knowledge Graph.

When a Google listing is verified, Google will then push the information from the Google listing to their other services (i.e., Search and Maps).

Yext Fields that Sync to Google Business Profile

All entity fields that sync to Google Business Profile from the Knowledge Graph can be found on the Publisher Network.

Certain entity fields can be enabled or disabled to sync from Yext to Google Business Profile. These fields are listed below.

For more information on how to configure what gets sent to Google Business Profile, see Manage Publisher Configurations.

Description

Sync a standard description or a custom, Google-specific description to Google listings (as shown in the example below).

Photo Gallery

Photos synced from the Photo Gallery field to Google Business Profile will either be appended to any existing photos on a Google listing, or will overwrite existing photos, depending on your settings. They can be seen on a listing by clicking See photos.

Logo

Syncing the Business Logo field to Google Business Profile will append the logo image to existing photos in your GBP listing. The logo also appears on a Google listing under See photos.

Google Profile Photo

Syncing this field will override the existing logo photo, and will appear first in the photo gallery on a Google Business Profile listing.

Google Cover Photo

Syncing this field will override the existing cover photo on a Google Business Profile listing.

Photo Menu Syncing

Menus can be added to Yext by creating an Enhanced Content List, which will then sync menu photos to Google listings.

Menu photos synced from Yext will also be appended to existing photos in the photo gallery on the Google listing.

Note that menu syncing requires an add-on subscription called Menu Listings.

For photo size and format requirements, see the Photo and Video Guidelines for Publishers article.