Yext Analytics provides you with an insights library that allows you to see a consolidated view of all the data that matters in one place. You can easily see everything from how many clicks your promotions get, to the days and times when your Pages are the most popular, to how many people use Google Maps to get to your store.
In addition to understanding your own performance, you also have the ability to see how your brand compares with local competitors in both search and ratings giving you a complete look at how customers find and engage with your business.
What You Can Do
With Analytics, you can:
- Build custom reports: Query any combination of metrics and dimensions across product areas using Report Builder.
- Create and share dashboards: Assemble reports into dashboards and share them with colleagues or stakeholders.
- Monitor search performance: View how customers are finding and engaging with your content in Yext-powered search experiences.
- Track local search visibility: Use Search Tracker to monitor how your locations rank in search engines for relevant keywords, and compare performance against competitors.
- Measure listings activity: See how customers interact with your listings across publishers, including clicks, direction requests, and calls.
- Analyze review performance: Track review volume, average rating, and response rate over time.
How Analytics Is Organized
Analytics in the platform is organized into the following areas:
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Dashboards: Collections of saved reports that can be shared across your organization. There are a handful of default dashboards provided automatically in your account, or you can create custom dashboards to meet your needs.
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Report Builder: A tool for creating custom reports with any available metrics and dimensions.
- Listings Insights: Publisher-level performance data for your listings, including Search Tracker data.
- Product-specific Insights Screen: While these don't live in Analytics, certain products, such as Listings and Reviews, have dedicated Insights screens that include a summary of key metrics and insights.
Metrics and Date Ranges
All analytics data in the platform is based on actions: measurable interactions that customers take with your content, such as clicking on a listing, requesting directions, or submitting a search query. Actions are counted when they occur and attributed to the entity they relate to.
You can filter data by date range across all reporting surfaces. For a full list of available date range options and how they are calculated, see the Understanding Date Ranges help article.
For the full list of available metrics by product area, see the references in the Metrics section of the help site.