You can generate reviews outside of the Yext platform by directing customers to one of two review generation URLs. If you only want to generate first-party reviews, use the First Party Review Page field. If you want to generate both first-party and third-party reviews, use the Review Balancing URL field and set the review balancing algorithm to specify the distribution of reviews you want to generate across first-party and third-party publishers. You can either retrieve these URLs for a single entity or in bulk.
To locate the review generation URLs for a single entity:
- Click Content in the navigation bar and click Entities.
- Click on the desired entity.
- Note: Each entity in your account has its own First Party Review Page.
- Locate the URLs in the First Party Review Page and Review Balancing URL fields.
To locate the review generation URLs for entities in bulk:
- Click Reviews in the navigation bar and click Generation.
- Click View Invites.
- Click the More Actions dropdown.
- Select Export Review Generation URLs.
You can also export entities and include the First Party Review Page and Review Generation URL fields.