Listings Insights helps you visualize the impact of your listings with a conversion funnel from Visibility (where your listings are being viewed), to Engagement (what actions users are taking on your listings), to Estimated Conversions (the estimated revenue from users who engage with your listings).
You can set your own values for conversion rates and estimated revenue based on your business goals. This article details how to set your conversion rate and revenue estimates and provides some example benchmarks for different industries.
For more in-depth information on Listings Insights, see the Listings Insights reference documentation.
Note: This report is found on the Performance tab of Listings Insights, which is available to all Listings customers. The Visibility and Map tabs of Listings Insights are available to customers with a Competitive Intelligence subscription. To learn more about Competitive Intelligence, reach out to your Yext Account Team.
Set your estimated conversion rate and revenue
- Navigate to Listings > Listings Insights.
- On the Estimated Conversion section of the funnel, you will see the listing engagement information grouped into four conversion types:
- Content Engagement: Action that indicates interest in information ahead of making a purchase. Includes general interaction with content such as promotional messages, products, menus or liking a business page.
- Digital Lead: Action that expresses interest in initiating contact with a business. Includes clicks to Apply Now and Order Now CTAs, as well as clicking to call or email.
- In-Store Visit: Action that indicates intent to visit a physical location, or confirms a physical visit if supported by the platform. Includes using Driving Directions and check-in engagement.
- Online Visit: Action that indicates intent to visit the business’s website or leads to more information on the business page.
- Click the pencil icon next to any conversion type to edit the conversion rate and estimated revenue values.
- Enter your desired conversion rate and revenue estimate for that conversion type. Click the save icon to save your changes.
Conversion rate and revenue estimate guidelines
Below are some recommendations for estimating conversion rates and revenue for each conversion type.
| Industry | Estimated Conversion Rate | Estimated Revenue |
| Food & Restaurants | 2-3% | $15-$40 |
| Retail | 2.5-5% | $50-$200 |
| Healthcare | 2-3% | $150 |
| Finance | 0.5%-5% | $150-$1,500 |